Digg it UP - Business

Lost the Fire? Time to Retire!
I was flying to the United States when an In-Flight Supervisor recognized me and came over to chat. We spoke about current challenges and how quickly the airline was growing.She lamented that some older crew felt jaded and uninspired. They tend to do the minimum of work in flight, she said, shifting the burden to younger crew members. This behavior was setting a poor example and had a negative impact on the morale of new hires.She asked me, ‘What do you think we should do about them?’Immediately I replied, ‘Tell them it’s time to quit. And if they don’t leave or shape up, fire them.’She was shocked by my response. ‘But

trong>Legends In Our Own Minds

Purveyors of new product offers are not the only guilty parties when it comes to self-deceit. All marketers worth their salt are in love with their offers, but somehow, those riding the exhilarating crest of innovation and newn

Middle Managers Behaving Badly - How To Stop This Damaging Your Results
More and more I hear and read about a looming crisis of leadership at the middle management level and the inevitable resulting increase in, poor performance, accidents and production mistakes and hence declining profits.I’m afraid to say these observations are not just rumours. In my own work as a management consultant I’ve noticed a distinct increase in negative behaviours in many middle managers in all sorts of companies.In this short article I’ll explain what I mean by “negative behaviours” offer suggestions on what senior managers can do about it.Over the past four years I’ve noticed the following kinds of behaviours from

Lessons For New Entries

All brands must steal market share to survive. Even if you believe you are “first to market” with a new product or service or believe you have created a “new category” a brand will not survive unless it steals share. When you evaluate your category, do not look at it as a particular process or technology, rather look at it as the satisfaction of a customer need or want. Suddenly, even your most immature market begins to look remarkably crowded and quite mature.

Evaluating your offering in terms of a perceived need or want is an important understanding to foster — that is, if you want to steal market share. It forces you to see your product and service from the outside-in perspective of the customers you are trying to influence. Immediately, rather than a new offering, your “new category” looks a great deal like a marketing improvement that will help you target the competitive set most likely to offer up its loyal following to your innovative category upgrade. Failure to understand this is failure to “know the enemy.”

Legends In Our Own Minds

Hospitality, Not Service
I find myself dining more and more often in fast-casual restaurants instead of ones that offers full service (and I use that term loosely). Why? In addition to being more in control of the timing of my experience, I find the level of hospitality in many fast-casual chains equal to or better than many of the casual full-service restaurants - for less money. What can you learn from a CASE (copy and steal everything) study of today's successful concepts? Think hospitality instead of service.On a recent visit to Pei Wei, PF Chang's fast-casual concept, with a colleague of mine (his first time to eat there), he was impressed with the friendly fo

evaluate your category, do not look at it as a particular process or technology, rather look at it as the satisfaction of a customer need or want. Suddenly, even your most immature market begins to look remarkably crowded and quite mature.

Legends In Our Own Minds

Five Ways to Boost Online Sales Using Promotional Products
You may have heard that the best promotional products for online entrepreneurs are those that can be delivered electronically. People shopping online, the traditional wisdom goes, are an impatient lot. They want immediate gratification. That means that your online promotional products should be those that can be downloaded – free software, e-books and the like. Rubbish! The truth is that online shoppers like a free promotional gift as well as the next person, and are no more focused on immediate gratification than the bloke who runs down to the nearest high street store to buy something because he can’t wait for it to be delivered. Your online pro

terms of a perceived need or want is an important understanding to foster — that is, if you want to steal market share. It forces you to see your product and service from the outside-in perspective of the customers you are trying to influence. Immediately, rather than a new offering, your “new category” looks a great deal like a marketing improvement that will help you target the competitive set most likely to offer up its loyal following to your innovative category upgrade. Failure to understand this is failure to “know the enemy.”

Legends In Our Own Minds

Giving Your Employees Time to Sharpen the Saw
In "The 7 Habits of Highly Effective People," managerial guru Steven Covey reminded his readers of how important it was to stop and sharpen the saw. The gist of the rule is that if you haven't maintained your tools (or procedures, or organizational practices), your work becomes increasingly inefficient.This rule is as important for your support staff as it is for you. Cleaning and organizing computer files, filing paperwork, and updating contact information doesn't seem like high-priority work, and it's easy for managers to insist that their own projects take precedence. But it's necessary for support people to have some uninterrupted time

w offering, your “new category” looks a great deal like a marketing improvement that will help you target the competitive set most likely to offer up its loyal following to your innovative category upgrade. Failure to understand this is failure to “know the enemy.”

Legends In Our Own Minds

Floc And Flocculation Processes
The physical separation of the solid phase from the water in order to improve the quality of water by flocculation (the formation of particles known as "flocs" which settle or in flotation processes rise), occurs in both organically contaminated and inorganically contaminated raw water and is the simplest yet one of the very most important water treatment process.Flocculation may occur naturally in liquids. However, when referred to in the context of water treatment processes includes both the physical pollutants present in the raw water and the addition of additional solids by the precipitation of dissolved pollutants. These pollutants are

trong>Legends In Our Own Minds

Your competition will often introduce its innovative offer with a barrage of amenities and product/service advantages. Don’t make this mistake. Certainly, it is important to tout the innovative advantages, in order to point out how the new brand works, but do not get lost in the minutiae of process that excites the engineers and the lab-coated folks in R&D. They love the processes… your target audience cares only for the outcome and purposes and even the greatest of outcomes is no substitute for a great brand promise. Brand equity not only promises a specific outcome but ALSO promises to reinforce the self-description of the target audience while they actively use or purchase the brand. It speaks directly to your target’s sense of self.

Defining Your Competition

When we evaluate a new brand or service, new pharmaceutical, new technology, new financial service, or new consumer product, we think about every means that the customer has of satisfying that

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Earned value (EV) is one of the most sophisticated and accurate methods for measuring and controlling project schedules and budgets. EV has been used extensively in large projects, especially in government projects. PMI is a strong supporter of the EV approach because of its ability to accurately monitor the schedule and cost variances for complex projects.

When the time for employee performance evaluation comes around, it spells of a lot of work and stress. Many evaluations have to be prepared and more stressful is the part when your team member argues on what you have documented. There is an effective and easy way to do this.

Ex bank robber turned professional speaker and author gives insight into freeing our workforce from their internal prisons.

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