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Digg it UP - Your Mission Statement May Not Make a Good Introduction
It's The Little Things That Make or Break a Small BusinessIf you make a poor impression in small things, why should customers trust you with larger ones like buying your product regularly or giving you a big order? In the last two d
4. Who Is In Charge?
Another way to position your organization is to explain how it is governed and managed. Th
After an outstanding year working on the personal staff of a member of Congress, I was asked to lead a organization that did not previously exist. Everything pertaining to the organization was on paper and I found myself in the middle of change m
1. Type of Organization
Your introduction should explain the type of organization - nonprofit, business or government. Don't assume that the reader will be able to figure this out from your mission statement.
2. Size and Scope of Your Organization
An introduction should give the reader some indication of the size and scope of your organization. State if you operate solely in one city, or across the state or nation, or internationally. Provide some indication of your size as well, such as number of employees, customers served or products sold.
3. Goals and Vision of the Organization
Explain both the long term vision for your organization and more immediate goals. The reason for this is to give the reader an idea of your ultimate purpose, which is probably expressed in your mission statement. But if your ultimate purpose is huge, like ending violence and establishing world peace, then a more immediate, measurable goal will help to engage people in your purpose.
4. Who Is In Charge?
Another way to position your organization is to explain how it is governed and managed. Thi
Follow up, as we said last time, is a critical component of your marketing system. You need to stay in touch with your contacts. The tricky part is making sure your follow up doesn't cross over into pestering. This is where creative follow up
1. Type of Organization
Your introduction should explain the type of organization - nonprofit, business or government. Don't assume that the reader will be able to figure this out from your mission statement.
2. Size and Scope of Your Organization
An introduction should give the reader some indication of the size and scope of your organization. State if you operate solely in one city, or across the state or nation, or internationally. Provide some indication of your size as well, such as number of employees, customers served or products sold.
3. Goals and Vision of the Organization
Explain both the long term vision for your organization and more immediate goals. The reason for this is to give the reader an idea of your ultimate purpose, which is probably expressed in your mission statement. But if your ultimate purpose is huge, like ending violence and establishing world peace, then a more immediate, measurable goal will help to engage people in your purpose.
4. Who Is In Charge?
Another way to position your organization is to explain how it is governed and managed. Th
Okay so I do a lot of research; have traveled afar and obviously I have something to say. Ah; “Rants from Lance” indeed. Yes in fact it is over do but it is time; It is Soap Box time; I Read an interesting article today about the fact that 80% of
An introduction should give the reader some indication of the size and scope of your organization. State if you operate solely in one city, or across the state or nation, or internationally. Provide some indication of your size as well, such as number of employees, customers served or products sold.
3. Goals and Vision of the Organization
Explain both the long term vision for your organization and more immediate goals. The reason for this is to give the reader an idea of your ultimate purpose, which is probably expressed in your mission statement. But if your ultimate purpose is huge, like ending violence and establishing world peace, then a more immediate, measurable goal will help to engage people in your purpose.
4. Who Is In Charge?
Another way to position your organization is to explain how it is governed and managed. Th
I receive a lot of voice mail. Maybe you do, too.Some folks leave nice and clear messages that are easy to understand. Others seem to be in quite a hurry, especially when they leave their phone number.When returning calls, I make a
3. Goals and Vision of the Organization
Explain both the long term vision for your organization and more immediate goals. The reason for this is to give the reader an idea of your ultimate purpose, which is probably expressed in your mission statement. But if your ultimate purpose is huge, like ending violence and establishing world peace, then a more immediate, measurable goal will help to engage people in your purpose.
4. Who Is In Charge?
Another way to position your organization is to explain how it is governed and managed. Th
We know in India, villages are the backbones of our Nation. The villages are very active and the peasants are very brisk in the early morning. They go to the field and work hard until the dusk. Their entertainment is very limited and they go to s
4. Who Is In Charge?
Another way to position your organization is to explain how it is governed and managed. This may seem obvious, once the type of organization is explained, but there is no reason to assume the reader will make the right connections. A sentence or two will explain.
Of course, any of these points may be elaborated during the course of the document or website. But having them in the introduction will ensure the reader has an immediate and accurate mental picture before reading further, positioning the organization vis a vis the reader’s experience.
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