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Digg it UP - Small Business Marketing: What Are You Passing for Hors d'oeuvres?
At every customer-focused company there is a desire to provide the ultimate customer experience, from the CEO on down. What gets lost in translation is the extreme impact that delivering this level of customer service, or failing to do so, has on a company’s bottom line.Consider the impact of a customer’s experience when contacting your company: a satisfied customer typically tells one t
Today’s Audacious Marketer experts know it is important to be original, enterprising and spirited. A hostess of that title does not have a boring predictable menu.
What can you put on your tray? Spice it up a bit
Every day we get emails and telephone calls from people who want to get started in Real Estate. We hear, I am just checking out your program. Or, I’ve been researching for the past six months to try and find a program. While researching and checking out programs is an important step, so many of these individuals never follow through to the next step, which is getting started and moving forward.
What is on your Hors d’oeuvres tray? Think of all of your services and products as hors d’oeuvres. You are passing them around to your prospects and clients, a bright silver plated hors d’oeuvre tray topped with all that you have to offer.
What does your tray look like? Is it filled with a delicious spectacle of tempting delights, offering different shapes, sizes, colors and textures to all? Is there something there that resonates with each of your ideal prospects? Something to get your long term clients or former clients to come back for another “taste?”
Do you have everything that you need or does your tray appear to be empty? Do you need to change your recipe to spruce up the meal?
As a business owner it is your job to be the best hostess and to provide an overflowing and attracting silver plated hors d’oeuvre tray. Many businesses do not consider having a variety of items to choose from and feel that their main spread, perhaps a rich delight is all that is needed.
Today’s Audacious Marketer experts know it is important to be original, enterprising and spirited. A hostess of that title does not have a boring predictable menu.
What can you put on your tray? Spice it up a bit,
When I look back at the fundraising I did throughout my amateur athletic career, I recall the effort I put into designing a great portfolio with a cover letter that I sent out to large corporations. That portfolio would be mailed out to some executive with the hope I would catch an organization looking to make a contribution to my fundraising goals.Let's examine that fundraising method
What does your tray look like? Is it filled with a delicious spectacle of tempting delights, offering different shapes, sizes, colors and textures to all? Is there something there that resonates with each of your ideal prospects? Something to get your long term clients or former clients to come back for another “taste?”
Do you have everything that you need or does your tray appear to be empty? Do you need to change your recipe to spruce up the meal?
As a business owner it is your job to be the best hostess and to provide an overflowing and attracting silver plated hors d’oeuvre tray. Many businesses do not consider having a variety of items to choose from and feel that their main spread, perhaps a rich delight is all that is needed.
Today’s Audacious Marketer experts know it is important to be original, enterprising and spirited. A hostess of that title does not have a boring predictable menu.
What can you put on your tray? Spice it up a bit
In 2003, I moved to Little Rock, AR, and I was amazed with how helpful my new property manager was. If you haven't moved recently, you may have forgotten all the joy associated with having to arrange to shut off your utilities, phone, cable, etc. and arrange to have them hooked up at your new location. Then, you have to deal with mail forwarding, finding new service providers for all aspects o
Do you have everything that you need or does your tray appear to be empty? Do you need to change your recipe to spruce up the meal?
As a business owner it is your job to be the best hostess and to provide an overflowing and attracting silver plated hors d’oeuvre tray. Many businesses do not consider having a variety of items to choose from and feel that their main spread, perhaps a rich delight is all that is needed.
Today’s Audacious Marketer experts know it is important to be original, enterprising and spirited. A hostess of that title does not have a boring predictable menu.
What can you put on your tray? Spice it up a bit
Are you going nowhere in your career? If you’ve decided it’s time to change your career completely, here’s a new way of changing!Before you jump ship, think about what’s been happening in your career. Have you been making little or no progress for some time? You may be in the throes of what George Leonard, author of Mastery, calls the “plateau”. Leonard argues that we master s
Today’s Audacious Marketer experts know it is important to be original, enterprising and spirited. A hostess of that title does not have a boring predictable menu.
What can you put on your tray? Spice it up a bit
Since Theodore Maiman invented the first functional laser or LASER (Light Amplification by Stimulated Emission of Radiation) in 1960, this device, which generates a strong, highly concentrated beam of single-wavelength light, has found several uses in different industries and in various fields including medicine, consumer electronics and information technology.Its most prominent industri
Today’s Audacious Marketer experts know it is important to be original, enterprising and spirited. A hostess of that title does not have a boring predictable menu.
What can you put on your tray? Spice it up a bit, have a mix of free items, perhaps newsletters, articles, tip sheets, promotional items such as gifts, coupons or other incentives. You can also have introductory products that allow you to establish a rapport with new prospects before asking them to engage in filling up on the main attractions.
Scatter your items around on your tray so that each person gets to pick what speaks to them. Some may grab for the beefy stuffed mushroom right away, others nibble for a bit on lighter fair until they get to know you.
On your tray your main products or services can also reside, even they can come in different variations, be mindful of the expected dieter who seeks a lighter experience.
Think about what is on your tray. You are the keeper of the tray, the hostess of the hors d’oeurves. Do you have enough to offer, something for the palette of all that visit you? This hors d’oeurves tray also serves as the marketing funnel for your business, offering that first nibble and enticing, through the ar
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