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Media Kits Double as Hard Hats: Prepare Your Media Kit in Advance so You're Always Protected
After two years of construction dust, beams and hard hats seemed normal. Planning for an official grand opening week included scheduling tours, receptions and special events. Staff teams sifted through lists of dignitaries, vendors, neighbors, family and friends; they ordered the favors, organized menus and reviewed plans. When a reporter requested a media kit, the staff looked at each other blankly. No media kit existed.The why of media

be willing to pay for such a membership.

The Opportunity of Private Labeling
I was having breakfast at a local restaurant the other day when I noticed on the table there was a bottle of hot sauce with the restaurant’s name on it. I was impressed because I knew this was no chain – it is just a small independent restaurant who was taking advantage of private labeling. It is one of a growing number of small restaurants that enhance their brand by putting their own name on products.First, let’s be clear about what I

Marketing to the customers you already have!

Here are a few questions to ask your business and tips to make it better:

1) How many times do your customers do business with you in a week/month/year?

Customer frequency is even more important than getting new customers! That’s right. I said it…the very thing you may be focused on should not be your primary focus. Calm down…I didn’t say remove your focus.

Take an auto shop for instance…most shop owners who I have spoken with over the years are always asking me “Joe, how do I increase customer/car count?” when the better question is “Joe, how do I make each of my customers/cars count?”

My answer to that, and this applies to any business, is to put in place a program or series of programs with focus on retaining customers, or welcoming back old ones. For example, you may implement a type of VIP Membership program for customers who have done regular business with you. To gain membership, a customer could meet criteria that you have set (i.e. sales dollars, number of months a regular customer, etc…). In some businesses and markets, customers would be willing to pay for such a membership.

Networking Masterclass - Part 1 - Practicing Empathy
Practicing Empathy A vital part of your networking skills is your ability to build rapport quickly and effectively with others. To build rapport successfully with another individual you need to understand 'where' they are coming from and have 'empathy' with them. People often think of empathy as a mystical commodity, a special, almost uncanny ability to experience the thoughts and feelings of someone else. In f

han getting new customers! That’s right. I said it…the very thing you may be focused on should not be your primary focus. Calm down…I didn’t say remove your focus.

Road Rash Apparel and Leather Jackets
Please stop emailing us We have been getting alot of email from other retailers that sell leather apparel complaining that we have way under priced our Leather Items. (Get over it already and STOP emailing us). We opened this business because of these other companies that have way over priced there leather apparel. If you think we are cheating you out of any businnes then lower your prices.We opened in 2005 and business has be

tomer/car count?” when the better question is “Joe, how do I make each of my customers/cars count?”

Fundraising Ideas - Successful Tips and Ideas for Schools, Ptas, Charities, and Fundraising Groups
Visit any fundraising or charity website and there’s sure to be a host of ideas on how you can fundraise for your favourite worthy cause. There’s probably an A-Z of fundraising ideas. They list fundraising events from quiz nights, discos, fashion shows and pampering evenings to sponsored bike rides, swims, charity runs through silent auctions, masked balls and much much more.The problem is you’re almost spoilt for choice, so where do yo

s. For example, you may implement a type of VIP Membership program for customers who have done regular business with you. To gain membership, a customer could meet criteria that you have set (i.e. sales dollars, number of months a regular customer, etc…). In some businesses and markets, customers would be willing to pay for such a membership.

Valuable Human Resources Career Info You Just Gotta Read
The very goal of every graduate is to find a decent job. On the other hand, every organization knows the value behind the employment of competent and skilled employees. They know that once they have employed the right kind of employee and place them in a position that can best reflect their skills and competence is absolutely important in organizational success.However, for some businesses that have bigger sets of connections and extensio

be willing to pay for such a membership.

Make sure your program includes an element to give the customer something as a member of your VIP program. As humans, status means a lot. Having a frameable certificate or a membership card is important to the success of this program. Also, be sure to include benefits that “ordinary customers” do not get. Discounts, access to professionals in your company, a free newsletter, and other items to make membership a percieved value to your customer.

2) Do you have more to offer each customer?

Single product sales are tough. If all you have to offer a customer is a single product or service…an easy answer is develop a series of reports or cd study courses within your field of expertise. This will give you more opportunities to sell something to the same customers that you have already “warmed up” to your company. You will find a higher Return On Investment (ROI) on your marketing dollar with your current customer base than you will marketing for a “fresh” customer. Which leads me to the final question for this month’s tip…

3) How are you allocating your marketing budget?

For newer companies with less established customer bases…this one is tough…but as you continue to add customers to your database, you need to devote more and more of your marketing budget to re-marketing to your current customers. Do you necessarily need to sell them product? Nope. You can solicit referrals, ge

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I don't care how many management courses you have attended : management is and will always be a predominantly hands-on activity, that can only be fully mastered by DOING. In other words, no matter what you learn through formal courses, until you get into the actual PHYSICAL act of managing people, operations and processes by yourself, you will not be able to develop any reliable proficiency in delivering results that will prove you worthy of career advancement opportunities in your organisation. This article is meant for managers or employees who want to become leaders in the organisations they work. YOU can do this by creating frequent and repeated opportunities for yourself to get considered or noticed for secondment - even promotion. If that sounds impossible, let me assure you it is NOT: You just need to know how to go about it, which is something this article can help you learn.

Making a good impression with an interviewer is surprisingly simple when you follow this simple method. You will be astonished and relieved how easy it is to make yourself stand out amongst many candidates.

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