Tags |
|
|
Links |
|
|
Digg it UP - The Top 4 Mistakes that Freelancers Make and How to Solve Them
But does it always come out to be true? Most of the time, but not always, there are times when you as a business person has been left in a situation where expenses and losses are more than your profits and soon you find out that you have incurred business debts.Business debts are normal for any business, but excess of anything is bad, in the same way, business debts when they cross the limits are bad for the business and your reputation. This is the time when you need to act ra
Mistake #4: Not Qualifying Clients
Many new business owners, anxious to make a sale, any sale, will pitch their product and service to anyone who seems to need their product. The client may find your price high, but you figure you can talk him into giving you
Drug store fixtures are a unique blend of wood and steel components. A comprehensive range of attractive fixtures are available through specialized companies. You can buy these fixtures from a number of local sellers at reasonable rates. Used fixtures can be bought from local drug store owners when they go in for renovation or sale. Fixtures for an average size drug store may cost around $20,000.The drug store fixtures house light fixtures and other hardware fixtures. In a heri
Mistake #1: Buying the Wrong Things
You've decided to go into business. You're excited. For many new business owners, going into business means buying a fancy desk and other office equipment. This can get expensive very quickly.
The hard truth: If you don't have customers, you don't have a business. You have a hobby. Don't spend money buying fancy gadgets until you have a client base.
Solution: Buy the minimum necessary to run your business. Then find a way to let your customers know that you offer what they need to buy. Find out where your clients are, and market to them there. If your clients all go to home improvement stores, advertise there. If they visit your local bank, put up signs there. Get customers before you spend money on equipment you don't need.
Mistake #2: Trying to Sell to 'Everybody'
Ask a new business owner who his or her product is aimed at, and 90% will say "Everyone, because everyone needs my product."
The hard truth: When you try to sell your product to everyone you are really selling to no one. People have different needs. And they buy things for different reasons. What will sell your product or service to one client won't sell it to another. And generic marketing appeals to no one. You need to appeal to their key desires if you want the sale.
Solution: Pick the type of person or company you will serve, and find out everything you can about their wants and desires. When you know what they really want, you can position yourself as the best person to give it to them.
Mistake # 3: Trying to Convert Unbelievers
Most new business owners are so anxious to make a sale, they will spend a lot of time selling to everyone they meet. If someone doesn't seem excited about their product, they spend a lot of time trying to change the prospect's mind.
The hard truth: Trying to sell your product or service to someone who isn't convinced of its value ahead of time is a waste of your time.
Solution: Market to people or companies that already use your product or service. They already know they need what you have because they are buying it from someone else. Now you can spend useful time showing them why you are the best person to solve their ongoing problem.
Mistake #4: Not Qualifying Clients
Many new business owners, anxious to make a sale, any sale, will pitch their product and service to anyone who seems to need their product. The client may find your price high, but you figure you can talk him into giving you
Are you looking for vending machines for sale? You are aware that advertisements about vending machines are not like any other ads that you might normally find anywhere. Even in classified ads, are rare. Nevertheless, there are great opportunities for you if you are willing to use the internet to find a vending machine for sale.Some of the online businesses that sell vending machines have an established record in business and you can choose the vending machine you need. The sal
Solution: Buy the minimum necessary to run your business. Then find a way to let your customers know that you offer what they need to buy. Find out where your clients are, and market to them there. If your clients all go to home improvement stores, advertise there. If they visit your local bank, put up signs there. Get customers before you spend money on equipment you don't need.
Mistake #2: Trying to Sell to 'Everybody'
Ask a new business owner who his or her product is aimed at, and 90% will say "Everyone, because everyone needs my product."
The hard truth: When you try to sell your product to everyone you are really selling to no one. People have different needs. And they buy things for different reasons. What will sell your product or service to one client won't sell it to another. And generic marketing appeals to no one. You need to appeal to their key desires if you want the sale.
Solution: Pick the type of person or company you will serve, and find out everything you can about their wants and desires. When you know what they really want, you can position yourself as the best person to give it to them.
Mistake # 3: Trying to Convert Unbelievers
Most new business owners are so anxious to make a sale, they will spend a lot of time selling to everyone they meet. If someone doesn't seem excited about their product, they spend a lot of time trying to change the prospect's mind.
The hard truth: Trying to sell your product or service to someone who isn't convinced of its value ahead of time is a waste of your time.
Solution: Market to people or companies that already use your product or service. They already know they need what you have because they are buying it from someone else. Now you can spend useful time showing them why you are the best person to solve their ongoing problem.
Mistake #4: Not Qualifying Clients
Many new business owners, anxious to make a sale, any sale, will pitch their product and service to anyone who seems to need their product. The client may find your price high, but you figure you can talk him into giving you
If you have ever simply watched people at work you will find that many often come in late or miss work entirely for days on end. We may be able to draw a connection in our reasoning that says all these people showing up 10 minutes late can add up to lots of lost revenue for the company. The problem is how to control attendance issues and still treat everyone fairly?A CCH study on unexcused absenteeism indicates that 83% of employers feel that unexcused absenteeism will continue
The hard truth: When you try to sell your product to everyone you are really selling to no one. People have different needs. And they buy things for different reasons. What will sell your product or service to one client won't sell it to another. And generic marketing appeals to no one. You need to appeal to their key desires if you want the sale.
Solution: Pick the type of person or company you will serve, and find out everything you can about their wants and desires. When you know what they really want, you can position yourself as the best person to give it to them.
Mistake # 3: Trying to Convert Unbelievers
Most new business owners are so anxious to make a sale, they will spend a lot of time selling to everyone they meet. If someone doesn't seem excited about their product, they spend a lot of time trying to change the prospect's mind.
The hard truth: Trying to sell your product or service to someone who isn't convinced of its value ahead of time is a waste of your time.
Solution: Market to people or companies that already use your product or service. They already know they need what you have because they are buying it from someone else. Now you can spend useful time showing them why you are the best person to solve their ongoing problem.
Mistake #4: Not Qualifying Clients
Many new business owners, anxious to make a sale, any sale, will pitch their product and service to anyone who seems to need their product. The client may find your price high, but you figure you can talk him into giving you
Did you know:* 1% of all computer data loss is caused by acts of nature* 6% of all PCs will undergo an incident of data loss during the year* 30% of all data loss occurs through human error (accidental data deletion, damaging hardware by dropping a laptop, etc.)* 40% of all data loss is due to hard drive failures and power surges* Another computer just crashed while you were reading thisAre you backing up the data on your hard drive on a regul
Mistake # 3: Trying to Convert Unbelievers
Most new business owners are so anxious to make a sale, they will spend a lot of time selling to everyone they meet. If someone doesn't seem excited about their product, they spend a lot of time trying to change the prospect's mind.
The hard truth: Trying to sell your product or service to someone who isn't convinced of its value ahead of time is a waste of your time.
Solution: Market to people or companies that already use your product or service. They already know they need what you have because they are buying it from someone else. Now you can spend useful time showing them why you are the best person to solve their ongoing problem.
Mistake #4: Not Qualifying Clients
Many new business owners, anxious to make a sale, any sale, will pitch their product and service to anyone who seems to need their product. The client may find your price high, but you figure you can talk him into giving you
The misconception stall is particularly harmful because some of your best people already realize that you are operating on faulty assumptions. Since actions based on those assumptions are folly, these key employees are losing faith in the future of the organization and the quality of its leadership. Soon, you may find recovery from your mistakes is made more difficult as your most talented people seek other opportunities.MISCONCEPTION: The Danger of False Assumptions Aboundsp>Solution: Market to people or companies that already use your product or service. They already know they need what you have because they are buying it from someone else. Now you can spend useful time showing them why you are the best person to solve their ongoing problem.
Mistake #4: Not Qualifying Clients
Many new business owners, anxious to make a sale, any sale, will pitch their product and service to anyone who seems to need their product. The client may find your price high, but you figure you can talk him into giving you the price you want.
The hard truth: If a client can't afford you, he or she will never think you are worth the money you are asking. Even if you convince the client to pay more than he or she wanted to pay, you will both leave the relationship dissatisfied. You will both feel cheated.
Solution: First find out if your price range is reasonable for your location and the types of services you offer. You can do this buy calling up your competition and posing as a customer to get quotes.
Then find out the client's budget ahead of time. If the client tells you that your bid is too high, find out how much they think the job is worth. If there is a big difference between the two numbers, then move on.
Opening a new business is exciting. But don't let your excitement interfere with sound business judgment. Businesses that want to make money find out who their ideal customer is, and spend all of their time marketing to them. Do this, and you will soon have a business that brings you satisfaction—and a nice paycheck.
In the last article in this series, we will discuss the most sensible way to make the switch from employee to full-time freelancer.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/2788/diggitup-The-Top-4-Mistakes-that-Freelancers-Make-and-How-to-Solve-Them.html">The Top 4 Mistakes that Freelancers Make and How to Solve Them</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/2788/diggitup-The-Top-4-Mistakes-that-Freelancers-Make-and-How-to-Solve-Them.html]The Top 4 Mistakes that Freelancers Make and How to Solve Them[/url]
Related Articles:
Company Brochures That Build Your Business - A Working Example
Bookmark it:
|