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Digg it UP - Converting Customer Doubt Into Sales
We often hear ‘the customer is king’. I don’t believe it.First, many customers do not behave like kings. Some act more like ruffians than royalty. You might want to disregard this kind of customer altogether. But it’s
They use words in their headlines like Greatest and Best, Clearer Skin and Happiness, Fame, Fortune and Rock H
It's a medical biller's worst nightmare. He or she is in the process of doing medical billing for their largest carrier and suddenly their software stops functioning as it should. Maybe you're posting batch payments and you
To carry the mystery on a bit further, this one thing alone can stop a good, about-to-happen sale right in its tracks. It can make an infinitely interested customer suddenly walk away. It is the one thing that makes salesmen scratch their heads and wonder, “Uh, what the hell just happened?” And it’s the one thing that makes marketers and copywriters crumble up version after version of ineffective sales copy.
We are, of course, talking about the dreaded four-letter word:
DOUBT
I know, I know. You astute readers surely know that “doubt” is not really a four-letter word. I’d remind you the “b” is silent, so it might as well be.
Salesmen have a tough job. They spend countless hours perfecting their sales pitches and copy, tweaking each word for effectiveness, interest and even rhythm. In a perfect world each tweak would put them one step closer to making their customers salivate, but the moment they begin to introduce their product they’re instead hit with suspicion.
They use words in their headlines like Greatest and Best, Clearer Skin and Happiness, Fame, Fortune and Rock Ha
Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offe
To carry the mystery on a bit further, this one thing alone can stop a good, about-to-happen sale right in its tracks. It can make an infinitely interested customer suddenly walk away. It is the one thing that makes salesmen scratch their heads and wonder, “Uh, what the hell just happened?” And it’s the one thing that makes marketers and copywriters crumble up version after version of ineffective sales copy.
We are, of course, talking about the dreaded four-letter word:
DOUBT
I know, I know. You astute readers surely know that “doubt” is not really a four-letter word. I’d remind you the “b” is silent, so it might as well be.
Salesmen have a tough job. They spend countless hours perfecting their sales pitches and copy, tweaking each word for effectiveness, interest and even rhythm. In a perfect world each tweak would put them one step closer to making their customers salivate, but the moment they begin to introduce their product they’re instead hit with suspicion.
They use words in their headlines like Greatest and Best, Clearer Skin and Happiness, Fame, Fortune and Rock H
Design competitions have been hitting the news more and more lately. Seemingly almost every week a ‘call for submissions’ request hits the headlines, asking for artists and designers to submit their ideas and proposals. Due t
We are, of course, talking about the dreaded four-letter word:
DOUBT
I know, I know. You astute readers surely know that “doubt” is not really a four-letter word. I’d remind you the “b” is silent, so it might as well be.
Salesmen have a tough job. They spend countless hours perfecting their sales pitches and copy, tweaking each word for effectiveness, interest and even rhythm. In a perfect world each tweak would put them one step closer to making their customers salivate, but the moment they begin to introduce their product they’re instead hit with suspicion.
They use words in their headlines like Greatest and Best, Clearer Skin and Happiness, Fame, Fortune and Rock H
Personally this is my favorite disability. Perhaps many of you will agree with me. Others know the frustration all too well and won’t want to agree but will acknowledge frustration with a quiet nod!As we have described
Salesmen have a tough job. They spend countless hours perfecting their sales pitches and copy, tweaking each word for effectiveness, interest and even rhythm. In a perfect world each tweak would put them one step closer to making their customers salivate, but the moment they begin to introduce their product they’re instead hit with suspicion.
They use words in their headlines like Greatest and Best, Clearer Skin and Happiness, Fame, Fortune and Rock H
A new trend in digital signage is emerging that combines the strength of digital signs with the interactivity of digital kiosks. For many areas, such as retail shops, the sum of the two holds greater potential for marketers t
They use words in their headlines like Greatest and Best, Clearer Skin and Happiness, Fame, Fortune and Rock Hard Abs. In return their potential customers reward them with a smooth blend of disbelief and skepticism, lightly shaken.
Why this is is beyond the purposes of this article, but the next installment will be about how this doubt can work in your favor and very easily.
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