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Digg it UP - Fear of Failure: For a Marketer, It's the Kiss of Death
Is formal training important? After all we can all learn from other employees or from outside consultants we bring in can't we?Well, in my previous life as a consultant IT project director I noticed people would often be too busy doing their own job to learn the skills of an outside consultant too.That's despite massive efforts made to train people.But unless skills are used regularly after training they fade away.Learning from others in your own organisation can als
The key here is to not be attached to an outcome. So what if customers weren’t banging down your door because of your last marketing campaign. What’s most important here is what you do going forward. The past is the past, y
In today’s fast paced data-centric world of personal computers and consumer/business electronics (such as PDAs and digital media players) we have, as a society, developed a reliance on digital data. We have particularly developed a dependence on data stored on various magnetic media such as hard drives, removable disks, and magnetic tape. While some computer users may never have had a problem with loss of data due to viruses, Internet worms or file corruption, most of us have at some time experi
On the other hand, fear of failure typically shows up as procrastination or inactivity which is the complete opposite of what fosters great marketing which for most of us requires properly targeted consistent and persistent action.
Now maybe you tried some marketing, even worse maybe you spent some of your hard to come by, hard earned money and didn’t quite achieve what you ultimately set out for.
As a marketer, and yes whether you realize it or not we are all marketers, if I was afraid to fail, I’d probably never try anything – unless of course it was a sure thing and I don’t believe anything in life is a ‘sure thing’. But anyway, if I never tried anything, I believe it would be safe to say that my target audience would not know who I was or what I do. Then as a result I’d most likely go out of business due to lack of sustainable income.
Now I’ve read the studies too that state the lack of capital as the main reason most small businesses fail however, I’m going to go out on a limb and say that although I can’t prove it, I believe one of the biggest reasons business fail or underachieve is due to lack of effective marketing.
The key here is to not be attached to an outcome. So what if customers weren’t banging down your door because of your last marketing campaign. What’s most important here is what you do going forward. The past is the past, yo
OK so you're out of the service, back home and everything is right with the world. Or is it? After a month or so, you're sitting around at home and you realize - you really need to get back to work and make some money- duh. Your significant others are kind enough to remind you of this and your disability severance pay is already running through your budget like water. Now what? Where are all the jobs that were supposed to be there? Where do you start?One place to begin is the
Now maybe you tried some marketing, even worse maybe you spent some of your hard to come by, hard earned money and didn’t quite achieve what you ultimately set out for.
As a marketer, and yes whether you realize it or not we are all marketers, if I was afraid to fail, I’d probably never try anything – unless of course it was a sure thing and I don’t believe anything in life is a ‘sure thing’. But anyway, if I never tried anything, I believe it would be safe to say that my target audience would not know who I was or what I do. Then as a result I’d most likely go out of business due to lack of sustainable income.
Now I’ve read the studies too that state the lack of capital as the main reason most small businesses fail however, I’m going to go out on a limb and say that although I can’t prove it, I believe one of the biggest reasons business fail or underachieve is due to lack of effective marketing.
The key here is to not be attached to an outcome. So what if customers weren’t banging down your door because of your last marketing campaign. What’s most important here is what you do going forward. The past is the past, y
Customer service is the most vital asset for Business either it is online or offline. It's the critical factor which determines if your business has a future or not. There are two vital components to every interaction you have with a customer1) The purchase or transaction 2) The relationshipIn order to distinguish yourself among your competition, providing just good service is not enough. The same do your competitors. You must provide EXCELLENT service. That will happen follow
As a marketer, and yes whether you realize it or not we are all marketers, if I was afraid to fail, I’d probably never try anything – unless of course it was a sure thing and I don’t believe anything in life is a ‘sure thing’. But anyway, if I never tried anything, I believe it would be safe to say that my target audience would not know who I was or what I do. Then as a result I’d most likely go out of business due to lack of sustainable income.
Now I’ve read the studies too that state the lack of capital as the main reason most small businesses fail however, I’m going to go out on a limb and say that although I can’t prove it, I believe one of the biggest reasons business fail or underachieve is due to lack of effective marketing.
The key here is to not be attached to an outcome. So what if customers weren’t banging down your door because of your last marketing campaign. What’s most important here is what you do going forward. The past is the past, y
Are you searching for a career field that is challenging, interesting, and needs qualified workers? Before you decide which path to choose, take a few minutes to consider five of the most in-demand careers areas. These areas are, according to the Bureau of Labor Statistics (BLS), going to experience high growth and demand for workers over the next ten years.1. Education and health servicesThe BLS estimates that between now and the year 2014, fully 30% of all jobs created in
Now I’ve read the studies too that state the lack of capital as the main reason most small businesses fail however, I’m going to go out on a limb and say that although I can’t prove it, I believe one of the biggest reasons business fail or underachieve is due to lack of effective marketing.
The key here is to not be attached to an outcome. So what if customers weren’t banging down your door because of your last marketing campaign. What’s most important here is what you do going forward. The past is the past, y
Business cards have been used both as a common form of advertising and as a means of exchanging contact information between business people and the public. More recently, with the introduction and increased popularity of plastic business cards, businesses have discovered a newer, durable and longer lasting way to make a memorable impression.There has been a significant increase in the use of plastic business cards. The once-common business card has now evolved into a visually striking and p
The key here is to not be attached to an outcome. So what if customers weren’t banging down your door because of your last marketing campaign. What’s most important here is what you do going forward. The past is the past, you can’t change that. You can however, shape your future by what you do right now in the present.
Stay in the game. Learn from your previous marketing efforts and move forward.
Now marketing is all about timing and consistency and since timing is almost impossible to predict, consistency is key. You cannot know when every prospect is going to be ready to buy – that’s just impossible. It’s almost like trying to time the stock market. “Should I invest now? No. Should I invest now? No. How about now? Yes, it looks good, I’ll invest now.” Waiting for what seems to be the perfect time to invest is for the most part just like gambling. Hopefully you’re at least taking educated guesses there though, but that’s beside the point. Also note that even the best of the best investors regularly have bad timing however, their consistency and willingness to keep playing eventually bring them success.
So yes I’m drawing a parallel for you here. And my point is just get on the playing field. Get you marketing message out there consistently. Don’t sit back and wait for the perfect time to market your business – NOW is the perfect time! It’s always the perfect time to market your business because there is simply no way you can know when the perfect time is for everybody. However, b
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