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Digg it UP - Choose Your Words Carefully
(Or Any Other Print Ad)If you think that advertising in the Yellow Pages is not right for you, you may be right. But before you write off the Yellow Pages, you should do a bit of research into how many responses your heading receives every year. You might be surprised. You might find a great opportunity that a lot of your competitors are missing out on.If you DO advertise in the Yellow Pages, there are a few things
“Our sales training workshops are innovative, relevant, interactive, motivational, challenging, memorable, progressive, fun”, etc.
Brief and specific. Now I’m interested in your workshops.
Be Bold
Writing boldly means never having to say you're “very”. Instantly become a better writer by treating “very” as a virus that weakens and sucks the life out of your words.
Very interesting, very important, very well-supported. Edit ruthlessly and replace every “very” with a word that can stand on its own. Riveting, seminal, airtight... these are words that your reader will feel and reme
Designing a questionnaire seems to be an easy job. But then a poorly designed questionnaire leads to deeper troubles in your survey, even creating problems while executing data analysis. Proper data processing or survey processing needs correct blend of questions in the questionnaire. One of the important tasks involved in a market research project is to design questionnaire that will ensure proper responses from the respondents
Choosing the right words is essential for crafting professional business communications. Would you be satisfied with almost closing a sale or almost getting a promotion? Do your marketing materials urge customers to almost contact you? Then why settle for the almost right words?
Your writing will be most effective if you select words that express your ideas exactly. Strive for precision. Edit to ensure that every word does necessary work and that you have chosen words for their sound and feel as much as their meaning.
Improve your next newsletter, corporate report or promotional brochure by choosing words that are bright, brief and bold.
Be Bright
Choose words with clear meaning. Don't say stentorian when you can say loud. Don't say perspicacious when you can say keen. Use words to communicate with your readers, not to impress or confound them.
Resist the allure of corporate jargon, which is trendy and often confusing. A colleague once thanked me for “flexing during our interface and taking it offline.” To this day I’m not sure what that means, but it made me feel like a computer!
Edit your writing for corporate-speak like competencies, achievables and value-add. Your reader will understand skills, goals and benefits just fine, and your writing will be stronger and more professional.
Be Brief
Unless your circumstance requires a formal, academic writing style, choose the shortest word that can do the work. Don’t acquire when you can buy. Don’t investigate what you can check. Whenever possible, use your staff instead of utilizing your personnel. Brevity keeps your writing fresh and appealing to your reader.
How can you make your writing brief but not under-written? Pay attention to the goal and context of your writing. Consider your readers, your position relative to them, and what you want to accomplish with your writing. Are you offering sales training tips or a medical opinion? Are you writing a press release or summarizing a clinical trial? Be brief within the context of your communication.
Promotional writing, in particular, must be both brief and specific in order to motivate consumer action. For example,
“Our sales training workshops are superior.”
Brief but not specific. Tell me what makes them superior.
“Our sales training workshops are innovative, relevant, interactive, motivational, challenging, memorable, progressive, fun”, etc.
Brief and specific. Now I’m interested in your workshops.
Be Bold
Writing boldly means never having to say you're “very”. Instantly become a better writer by treating “very” as a virus that weakens and sucks the life out of your words.
Very interesting, very important, very well-supported. Edit ruthlessly and replace every “very” with a word that can stand on its own. Riveting, seminal, airtight... these are words that your reader will feel and remem
Have you ever tried to detach your professional life from your personal life? Then you know how difficult it is to accomplish. Despite your best attempts to keep the two separate, the quality and stability of your personal life often have a direct impact on the quality and success of your professional life. In fact, it is said that for many people, their professional lives tend to reflect their personal lives.It’s quite
Improve your next newsletter, corporate report or promotional brochure by choosing words that are bright, brief and bold.
Be Bright
Choose words with clear meaning. Don't say stentorian when you can say loud. Don't say perspicacious when you can say keen. Use words to communicate with your readers, not to impress or confound them.
Resist the allure of corporate jargon, which is trendy and often confusing. A colleague once thanked me for “flexing during our interface and taking it offline.” To this day I’m not sure what that means, but it made me feel like a computer!
Edit your writing for corporate-speak like competencies, achievables and value-add. Your reader will understand skills, goals and benefits just fine, and your writing will be stronger and more professional.
Be Brief
Unless your circumstance requires a formal, academic writing style, choose the shortest word that can do the work. Don’t acquire when you can buy. Don’t investigate what you can check. Whenever possible, use your staff instead of utilizing your personnel. Brevity keeps your writing fresh and appealing to your reader.
How can you make your writing brief but not under-written? Pay attention to the goal and context of your writing. Consider your readers, your position relative to them, and what you want to accomplish with your writing. Are you offering sales training tips or a medical opinion? Are you writing a press release or summarizing a clinical trial? Be brief within the context of your communication.
Promotional writing, in particular, must be both brief and specific in order to motivate consumer action. For example,
“Our sales training workshops are superior.”
Brief but not specific. Tell me what makes them superior.
“Our sales training workshops are innovative, relevant, interactive, motivational, challenging, memorable, progressive, fun”, etc.
Brief and specific. Now I’m interested in your workshops.
Be Bold
Writing boldly means never having to say you're “very”. Instantly become a better writer by treating “very” as a virus that weakens and sucks the life out of your words.
Very interesting, very important, very well-supported. Edit ruthlessly and replace every “very” with a word that can stand on its own. Riveting, seminal, airtight... these are words that your reader will feel and reme
Business negotiation in China can be very a frustrating exercise for western business executives. The Chinese business culture and deliberate style of negotiation is vastly different from the more direct western approach.It is easy to lose perspective and patience and ultimately fail in reaching the desired agreement.European and American business men and women are accustomed to a straight-forward style of negotiation. Bot
Edit your writing for corporate-speak like competencies, achievables and value-add. Your reader will understand skills, goals and benefits just fine, and your writing will be stronger and more professional.
Be Brief
Unless your circumstance requires a formal, academic writing style, choose the shortest word that can do the work. Don’t acquire when you can buy. Don’t investigate what you can check. Whenever possible, use your staff instead of utilizing your personnel. Brevity keeps your writing fresh and appealing to your reader.
How can you make your writing brief but not under-written? Pay attention to the goal and context of your writing. Consider your readers, your position relative to them, and what you want to accomplish with your writing. Are you offering sales training tips or a medical opinion? Are you writing a press release or summarizing a clinical trial? Be brief within the context of your communication.
Promotional writing, in particular, must be both brief and specific in order to motivate consumer action. For example,
“Our sales training workshops are superior.”
Brief but not specific. Tell me what makes them superior.
“Our sales training workshops are innovative, relevant, interactive, motivational, challenging, memorable, progressive, fun”, etc.
Brief and specific. Now I’m interested in your workshops.
Be Bold
Writing boldly means never having to say you're “very”. Instantly become a better writer by treating “very” as a virus that weakens and sucks the life out of your words.
Very interesting, very important, very well-supported. Edit ruthlessly and replace every “very” with a word that can stand on its own. Riveting, seminal, airtight... these are words that your reader will feel and reme
Careers in banking and related fields are hot careers today, but before you decide on your career path, you may want to learn a bit more about the banking field and what it has to offer you. This particular field offers a great deal of diversity and is well paid as well, but the field is not for everyone. Read on to find out the essential information about careers in banking and decide whether or not a career in banking is the ri
Promotional writing, in particular, must be both brief and specific in order to motivate consumer action. For example,
“Our sales training workshops are superior.”
Brief but not specific. Tell me what makes them superior.
“Our sales training workshops are innovative, relevant, interactive, motivational, challenging, memorable, progressive, fun”, etc.
Brief and specific. Now I’m interested in your workshops.
Be Bold
Writing boldly means never having to say you're “very”. Instantly become a better writer by treating “very” as a virus that weakens and sucks the life out of your words.
Very interesting, very important, very well-supported. Edit ruthlessly and replace every “very” with a word that can stand on its own. Riveting, seminal, airtight... these are words that your reader will feel and reme
I received a powerful testimonial from a client. I often receive nice letters after my presentations, but this note stood out as exceptionally genuine, specific and sincere. I read it twice, and that got me thinking.I write ‘Thank you’ notes every week to colleagues, suppliers and friends. Perhaps you do, too. But how many of my notes – or yours – pack such a positive punch?I thought, ‘If I am going to take the time
“Our sales training workshops are innovative, relevant, interactive, motivational, challenging, memorable, progressive, fun”, etc.
Brief and specific. Now I’m interested in your workshops.
Be Bold
Writing boldly means never having to say you're “very”. Instantly become a better writer by treating “very” as a virus that weakens and sucks the life out of your words.
Very interesting, very important, very well-supported. Edit ruthlessly and replace every “very” with a word that can stand on its own. Riveting, seminal, airtight... these are words that your reader will feel and remember.
Precision is habit-forming. As you choose your words more carefully you will become more attuned to the nuances of language, and your writing will be clear and powerful. Choose wisely and you will achieve more with less: less words, less time and less demand on your reader.
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