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Digg it UP - Packaging Your Marketing
What do you do when the money tree starts sprouting lemons?It’s increasingly common these days to find middle-aged, mid-level managers suddenly faced with huge shifts of circumstance. Down-sizing, bubble-bursting, plant-closing, and consolidating are just some of the forces creating a class of sudden sol
The good news is that packaging can help you fairly easily overcome these obstacles. Packaging your services clarifies your marketing communications. It helps your clients understand what they will get and what your services will do for them. It will help you generate attention, interest, and a willingness to take action.
Take a good hard look at what your p
Have you ever heard of liquid air? The process of liquifying air was a major scientific achievement that took place over 100 years ago. Even after 100 years there are only a few companies that liquify air, which is probably why you've never heard of it before. Liquifying air is a cheap way to isolate different
Packaging can help you add more perceived value, increase fees, and attract more business. It helps a small businesses like yours stand out from the crowd.
So what is packaging for a small, service-based company?
The packaging as it relates to a service business is about how you communicate through images, verbally, and in writing. Every time you speak about your business or put your materials in front of someone, you are packaging your business.
Packaging helps to make your business more tangible while it helps carves out your unique positioning in the marketplace. Most small business owners don't understand the power of this idea and end up ignoring it. And that can be detrimental to the growth of their business growth.
As a service-based business provider, you face some unique challenges. Selling services is not like selling products or retail. These challenges are what prevent many people from taking action towards becoming your clients.
Do you recognize these challenges for your business?
1. Your services are intangible. They can't be seen, heard, or felt. The benefits of your services aren't realized until after the service has been provided. That makes it more difficult to convince your prospects versus selling a hard good.
2. Because services are intangible, it's more difficult to convince prospects and clients of how you're different from everyone else who says they do what you do. Too often you're forced to compete on price.
3. Raising your fees to grow your business is not much of an option. Prospects typically find it more difficult to understand the true benefits of what your services can do for them. So paying a premium is out of the question.
The good news is that packaging can help you fairly easily overcome these obstacles. Packaging your services clarifies your marketing communications. It helps your clients understand what they will get and what your services will do for them. It will help you generate attention, interest, and a willingness to take action.
Take a good hard look at what your pa
GroupwareGroupware is a software or hardware that manages documents on which organizations and groups collaborate. Groupware, of some form or another, has become a much sought after technology among businesses. Each groupware package includes tools which are meant to meet the needs of a business.
Packaging helps to make your business more tangible while it helps carves out your unique positioning in the marketplace. Most small business owners don't understand the power of this idea and end up ignoring it. And that can be detrimental to the growth of their business growth.
As a service-based business provider, you face some unique challenges. Selling services is not like selling products or retail. These challenges are what prevent many people from taking action towards becoming your clients.
Do you recognize these challenges for your business?
1. Your services are intangible. They can't be seen, heard, or felt. The benefits of your services aren't realized until after the service has been provided. That makes it more difficult to convince your prospects versus selling a hard good.
2. Because services are intangible, it's more difficult to convince prospects and clients of how you're different from everyone else who says they do what you do. Too often you're forced to compete on price.
3. Raising your fees to grow your business is not much of an option. Prospects typically find it more difficult to understand the true benefits of what your services can do for them. So paying a premium is out of the question.
The good news is that packaging can help you fairly easily overcome these obstacles. Packaging your services clarifies your marketing communications. It helps your clients understand what they will get and what your services will do for them. It will help you generate attention, interest, and a willingness to take action.
Take a good hard look at what your p
Job interviews for pharmaceutical sales are unlike other types of job interviews. These interviews are used to assess whether a candidate is suitable in the sales environment in addition to reviewing background histories and skills. Interviewers would often ask tricky questions that test the personalities of
Do you recognize these challenges for your business?
1. Your services are intangible. They can't be seen, heard, or felt. The benefits of your services aren't realized until after the service has been provided. That makes it more difficult to convince your prospects versus selling a hard good.
2. Because services are intangible, it's more difficult to convince prospects and clients of how you're different from everyone else who says they do what you do. Too often you're forced to compete on price.
3. Raising your fees to grow your business is not much of an option. Prospects typically find it more difficult to understand the true benefits of what your services can do for them. So paying a premium is out of the question.
The good news is that packaging can help you fairly easily overcome these obstacles. Packaging your services clarifies your marketing communications. It helps your clients understand what they will get and what your services will do for them. It will help you generate attention, interest, and a willingness to take action.
Take a good hard look at what your p
Recently a number of couples I know are getting a divorce. One relationship ended because one of them found someone who met their needs more than their spouse did and another marriage is ending due to lack of passion. A third couple is calling it quits not because of one particular issue, but instead because of
2. Because services are intangible, it's more difficult to convince prospects and clients of how you're different from everyone else who says they do what you do. Too often you're forced to compete on price.
3. Raising your fees to grow your business is not much of an option. Prospects typically find it more difficult to understand the true benefits of what your services can do for them. So paying a premium is out of the question.
The good news is that packaging can help you fairly easily overcome these obstacles. Packaging your services clarifies your marketing communications. It helps your clients understand what they will get and what your services will do for them. It will help you generate attention, interest, and a willingness to take action.
Take a good hard look at what your p
We are a society of information junkies. We thirst for information every single day. When we consider our own buying habits, where do we go? If it is a big item we might go to Consumer Reports or search for information online. We will certainly go to Google or Yahoo and search for whatever it is we want.s of what your services can do for them. So paying a premium is out of the question.
The good news is that packaging can help you fairly easily overcome these obstacles. Packaging your services clarifies your marketing communications. It helps your clients understand what they will get and what your services will do for them. It will help you generate attention, interest, and a willingness to take action.
Take a good hard look at what your packaging elements such as your business identity package, your introduction, your customer service model, your service offerings and names, etc. are saying about your business.
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