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Digg it UP - Why Smiling Faces Are Not Enough To Win The Modern Prospect
When I meet a professional for the first time, I want to know if they practice what they preach. It's too easy to tell others to do something. I'm looking for a disconnect between someone's image and actions.If there is a discrepancy, I question them to find out more. People will either respond sheepishly "Yeah, I know" or be stunned to think that their image matters. Perhaps I'm more sensitive to this than others, but I wa
Curiosity is also another powerful approach…
In Wi
No one doubts that thousands and thousands of dollars are being made every single day by individuals and home workers with online stores. There is lots of information “out there” for people who would like to own their own store—too much information, in most cases! And it’s awfully hard to tell who can be trusted and who is just interested in the next dollar from your pocket.There are a few things that you need to know if yo
In fact, I had already seen this flyer two or three times. It was only after a colleague praised the company that I eventually called them. After questioning them for about five minutes, I decided it would be well worth my while to change phone companies.
But, like I said, it had nothing do with the flyer the mailman dropped two months ago. Here's why…
Headlines Represent 80% Of The Success Of Any Ad
The message on the front of the brochure…
"Finally, you have a choice for local phone service!"
This doesn’t speak to any immediate needs or emotions of the target audience. Personally, whether or not I get to choose my local phone company isn't causing me much agony.
If you want people to open up the brochure and read then a more direct message about the meaningful difference you offer needs to be made. What is prospect's problem or need that your product or service can solve? What "keeps them up at night?"
Curiosity is also another powerful approach…
In Wig
World Class Chef Gordon Ramsay chooses to be hateful, mean and a perfectionist. You see, Gordon knows the secret. By provoking an emotional response in his chefs, he knows they will remember and/or make necessary changes. It’s the same with marketing and selling.If you are reading this you probably have heard that we buy with our emotions. Do you know why? And how? Let’s start with the why.The human brain
But, like I said, it had nothing do with the flyer the mailman dropped two months ago. Here's why…
Headlines Represent 80% Of The Success Of Any Ad
The message on the front of the brochure…
"Finally, you have a choice for local phone service!"
This doesn’t speak to any immediate needs or emotions of the target audience. Personally, whether or not I get to choose my local phone company isn't causing me much agony.
If you want people to open up the brochure and read then a more direct message about the meaningful difference you offer needs to be made. What is prospect's problem or need that your product or service can solve? What "keeps them up at night?"
Curiosity is also another powerful approach…
In Wi
There are a number of businesses restructuring tools that a counsellor can offer advice upon. The services are a gradation of financial negotiations with the specific creditors that will result in either a consolidation of the business debts or a settlement of business debt accounts. The business debt help that you will receive will be based upon the specific conditions of the business debts or loans involved, and most certainly
Headlines Represent 80% Of The Success Of Any Ad
The message on the front of the brochure…
"Finally, you have a choice for local phone service!"
This doesn’t speak to any immediate needs or emotions of the target audience. Personally, whether or not I get to choose my local phone company isn't causing me much agony.
If you want people to open up the brochure and read then a more direct message about the meaningful difference you offer needs to be made. What is prospect's problem or need that your product or service can solve? What "keeps them up at night?"
Curiosity is also another powerful approach…
In Wi
“Every failure is a blessing in disguise, providing it teaches some needed lesson one could not have learned without it. Most so-called Failures are only temporary defeats.” - Napoleon HillDoes downsizing really hurt an organization or is it ‘hype?’ Federal leaders need to carefully consider their response. Was it just another fad in corporate America? Let’s review. In the quest for profit in the 90s, many b
If you want people to open up the brochure and read then a more direct message about the meaningful difference you offer needs to be made. What is prospect's problem or need that your product or service can solve? What "keeps them up at night?"
Curiosity is also another powerful approach…
In Wi
Let me just wrap up what we talked about in part one:Our whole universe including us is nothing else but energy. Looking at a human being individually you'll see a tiny energy field. This tiny energy field is operating in a much larger energy field. That means that everything is connected with everything and thus part of the same source energy. Our thoughts and the subsequent feelings are energy and we are sending out this
Curiosity is also another powerful approach…
In Wightman's case, the company was started by a farmer in 1908. As it says beautifully on the back of the brochure, "I got tired of waiting for a phone, so I started my own company." The farmer angle fits in with the caring-customer service angle. Something like…
-----Tired of paying marked-up prices on your phone bill?
"Here's how a farmer from 1908 can help you save $34.95 on your phone and internet bill each month."-----
That would have stopped me from tossing the brochure into the trash can. I'd have at least opened it up to find out how a farmer from nearly a century ago can help me save money today.
Specific Numbers = Believability
The comment in the red circle: Instead of saving "hundreds", a specific number would be more believable. Such as…
-----"Linda Meyers saved $348.98 last year after switching to…"-----
The more believable, the more peop
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Related Articles:
Effective Customer Communication
5 Things NOT to Do With Upset Customers
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