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Digg it UP - Marketing - It's Not a Department!
Whenever our firm is implementing change in an organization, we emphasize to the executive and middle managers that truth telling and truth facing will be the hallmark of our process. If the people with whom you are working can’t trust that you’ll tell the truth, you can’t get commitment, and when you make commitment, you build hope…when you keep that commitment, you build trust, when you have trust and commitment, you get owne
Have you ever been on a nonprofit committee and half way through a very important project someone dismisses them selves from the committee because they have other prior business engagements or they have other time constraints, which do not fit with the committee.Perhaps they are over extended or perhaps they are a politician running for office and now that they are elected they have to go way to do their job as a bureauc
I know we all mean well but as human beings we are not good at consistently driving for stretch or continuous improvement. We all know what we should have been doing but somehow there just wasn’t enough time in the day. And the days turned into weeks, which somehow, turned into months!
Marketing is not a department within the business and, I believe, it is also not so much about what we do as it is about “how we consistently do it!”
I’ve come to the conclusion that the old adage “a rolling stone gathers no moss” is as true in business as it is in life generally. Somewhere in our genetic make-up we are all pre-programmed to strive for that day when we can pull back and relax having “made it”. There are many examples we can find by looking around us of companies which, having thought they had “made it”, suddenly have been thrown into hot water through changing markets, changing economic scenarios and changing business struct
As a small business owner, there are an amazing number of difficult skills I need to master so my business will be as successful as it can be. I’m sure you’ve noticed the same thing in your business.One of the most fundamental skills every business owner must master is marketing. In fact, this is such an important skill that it has its own aphorism. “You’re not in the business of (whatever your business is), you are ac
I know we all mean well but as human beings we are not good at consistently driving for stretch or continuous improvement. We all know what we should have been doing but somehow there just wasn’t enough time in the day. And the days turned into weeks, which somehow, turned into months!
Marketing is not a department within the business and, I believe, it is also not so much about what we do as it is about “how we consistently do it!”
I’ve come to the conclusion that the old adage “a rolling stone gathers no moss” is as true in business as it is in life generally. Somewhere in our genetic make-up we are all pre-programmed to strive for that day when we can pull back and relax having “made it”. There are many examples we can find by looking around us of companies which, having thought they had “made it”, suddenly have been thrown into hot water through changing markets, changing economic scenarios and changing business struc
Recently I was interviewed by Marketing Magazine, a local magazine in Singapore that keeps close tabs on the marketing strategies companies of all sizes use to reach out to their consumers. I thought that this is an excellent case study of how important positioning, branding and marketing are for your business.For their feature story on Branding, the magazine asked for my comments on Creative Technology’s (reno
Marketing is not a department within the business and, I believe, it is also not so much about what we do as it is about “how we consistently do it!”
I’ve come to the conclusion that the old adage “a rolling stone gathers no moss” is as true in business as it is in life generally. Somewhere in our genetic make-up we are all pre-programmed to strive for that day when we can pull back and relax having “made it”. There are many examples we can find by looking around us of companies which, having thought they had “made it”, suddenly have been thrown into hot water through changing markets, changing economic scenarios and changing business struc
Why is research and development in artificial intelligence and robotics so very important in the present period? Well because we are about to hit the end of an era as all these Baby Boomers retire and leave the work force. Many will be living well into their 100 year birthdays and beyond. These folks will be needing things, services and have demands and desires and yet they will not be producing. To make the issues worse indust
I’ve come to the conclusion that the old adage “a rolling stone gathers no moss” is as true in business as it is in life generally. Somewhere in our genetic make-up we are all pre-programmed to strive for that day when we can pull back and relax having “made it”. There are many examples we can find by looking around us of companies which, having thought they had “made it”, suddenly have been thrown into hot water through changing markets, changing economic scenarios and changing business struc
What's a busy retail merchant to do when it needs extra working capital?"Oh, NO!!! - Not the gauntlet," you think – taking your valuable time (and patience) to deal with the "paperwork" required by traditional sources!Correct! You got it! Not the Guantlet! And let me tell you why!Today -- there is a better, easier, more reliable, convenient and FAST way to obtain lines of business credit for merchants! having “made it”. There are many examples we can find by looking around us of companies which, having thought they had “made it”, suddenly have been thrown into hot water through changing markets, changing economic scenarios and changing business structures. These are all marketing issues that need to be constantly monitored.
What can we do to ensure that in the good times we are using our energy to prepare for the rocky road that is sure to be just over the horizon? And, for those of you who are currently within the mounting storm, what can you do to minimize your risk?
I think there are a few fundamental blocks that need to be core to any organization:
1. If you are the captain (of the company, the dept or the team) you must be up on the bridge and not constantly in the engine room. If you are down shoveling the coal you cannot be checking for the icebergs!
2. Open your mind! It is not “their” problem, your future is not in “their” hands and it is not “their” fault! Start by looking inward in order to ensure your personal marketing is in order!
3. Create time to check for operational excellence. No amount of marketing can cover for poor products/services, slow turnaround time, procrastination, inefficiency or lack o
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