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Digg it UP - 10 Tips for Marketing Your Business with Public Speaking
When you open a dollar store you are responsible for making sure that every employee receives appropriate performance feedback. For many who open a dollar store this will become the first time that they have supervised. For many this will be the first time that they will be required to handle performance management as well. For most this will be the first time that performance management became critical to the success of their business.There are several keys to handling performance management. When done properly, these key steps will make the performance management tasks extremely easy. When mishandled, these performance management tasks can literally make business ownership a nightmare for the person who decides to open a dollar store.When yo
6. Create your own events
To gain even greater marketing leverage from public speaking you can create your own events. Perhaps you can partner with some other business owners who share your target market, but who don’t compete with you, to hold an event that you invite your combined contacts to.
7. If the thought of speaking in front of people terrifies you or if you want to reach a geographically dispersed audience then … do a teleclass instead!
There’s no reason to limit yourself to only those events that you and your audience can physically get to. Setting up a teleclass, teleseminar or webinar is pretty easy and inexpensive these days.
8
Printing a catalog is somewhat tedious. You need a good catalog design and a reliable printer to produce the catalogs you need for your marketing endeavors. It’s quite important to know what things you should do to be able to get a hold of the catalog print that you want.There are many things that need to be taken into consideration. But what’s important is to find the perfect catalog printing company who will bring to life all your catalog printing jobs.Selecting the best catalog printing company is a crucial choice one should think about. There are so many catalog printing services at hand that’s why picking out which one will suit you best should also be taken into consideration. There are a few things that you can mull over to find best se
Public speaking is not for everybody (we’re not all natural performers!), but if you regularly attend networking events, then you may as well gain the much greater exposure you’ll get as the speaker, than if you simply attend and only get to connect with a few people.
Here are 10 tips for maximising this marketing opportunity:
1. Make sure you speak at events that your target market attends
OK, this may seem obvious - but most people get this wrong at some stage. If your target market is large corporations, and you find yourself speaking at an event attended by small business owners, then you’re probably not going to get a lot of good business out of it.
2. Choose a topic that your audience wants to learn more about, and create an intriguing topic title
Design your talks around some aspect of the service that you provide that your audience doesn’t currently understand, but wants to know more about. Create interesting and curiosity provoking titles so that event organisers and attendees alike will be intrigued and want to know more.
3. Educate your audience - don’t try to sell them anything
The worst talks are always those that involve obvious pitching and selling. Not only is this totally transparent to most people, but these kinds of talks are usually pretty boring. I would suggest that you be smarter than that and use “subliminal” selling. This is not as mysterious as it sounds. All you have to do is give enough information to whet the appetite of your audience, without giving away the farm. (Simply stated, this involves you explaining a concept and telling them what to do, but not how to do it). By speaking knowledgably on your chosen topic you’ll be positioning yourself as an expert and the person to come to for advice next time they have a need for your category of service.
4. Keep it simple and interactive
Most of us can only concentrate for up to 20 minutes at a time, and most people are not auditory, so learning through listening can be quite challenging. Therefore you should aim to get across only one or two key concepts in your talk, and make it interactive to keep people’s attention. And whatever you do, please don’t do “death by slides”! Powerpoint slides should be used to clarify your message, not bamboozle or bore your audience to death!
5. Practice, practice, practice
What are the 3 P’s of presenting? Preparation, preparation and preparation! I suggest that you write out your speech in it’s entirety, and then practice speaking it a few times - the cat or dog will probably humour you in this endeavour (or your plants or a long-suffering partner!) Once you’ve rehearsed it a few times, you can list the main points on some index cards, rather than reading a script. This way your talk will seem more natural.
6. Create your own events
To gain even greater marketing leverage from public speaking you can create your own events. Perhaps you can partner with some other business owners who share your target market, but who don’t compete with you, to hold an event that you invite your combined contacts to.
7. If the thought of speaking in front of people terrifies you or if you want to reach a geographically dispersed audience then … do a teleclass instead!
There’s no reason to limit yourself to only those events that you and your audience can physically get to. Setting up a teleclass, teleseminar or webinar is pretty easy and inexpensive these days.
8.
Remember when you were a child and your mother told you not to touch the hot stove? You couldn't really appreciate that message until you felt the pain shoot through your entire body by way of your finger tips. Oh, now I understand. Sometimes our prospective business sellers get the same kind of message as they pursue the sale of their business to a buyer who approached them with an unsolicited interest to buy.We often get an inquiry from this business owner because this is usually the only time he will sell a company. He wants advice from us and his position is that he will hire our firm to represent him if this buyer falls through. Really the best advice we can give him is to engage our firm and let us throw this buyer into the mix of potential b
1. Make sure you speak at events that your target market attends
OK, this may seem obvious - but most people get this wrong at some stage. If your target market is large corporations, and you find yourself speaking at an event attended by small business owners, then you’re probably not going to get a lot of good business out of it.
2. Choose a topic that your audience wants to learn more about, and create an intriguing topic title
Design your talks around some aspect of the service that you provide that your audience doesn’t currently understand, but wants to know more about. Create interesting and curiosity provoking titles so that event organisers and attendees alike will be intrigued and want to know more.
3. Educate your audience - don’t try to sell them anything
The worst talks are always those that involve obvious pitching and selling. Not only is this totally transparent to most people, but these kinds of talks are usually pretty boring. I would suggest that you be smarter than that and use “subliminal” selling. This is not as mysterious as it sounds. All you have to do is give enough information to whet the appetite of your audience, without giving away the farm. (Simply stated, this involves you explaining a concept and telling them what to do, but not how to do it). By speaking knowledgably on your chosen topic you’ll be positioning yourself as an expert and the person to come to for advice next time they have a need for your category of service.
4. Keep it simple and interactive
Most of us can only concentrate for up to 20 minutes at a time, and most people are not auditory, so learning through listening can be quite challenging. Therefore you should aim to get across only one or two key concepts in your talk, and make it interactive to keep people’s attention. And whatever you do, please don’t do “death by slides”! Powerpoint slides should be used to clarify your message, not bamboozle or bore your audience to death!
5. Practice, practice, practice
What are the 3 P’s of presenting? Preparation, preparation and preparation! I suggest that you write out your speech in it’s entirety, and then practice speaking it a few times - the cat or dog will probably humour you in this endeavour (or your plants or a long-suffering partner!) Once you’ve rehearsed it a few times, you can list the main points on some index cards, rather than reading a script. This way your talk will seem more natural.
6. Create your own events
To gain even greater marketing leverage from public speaking you can create your own events. Perhaps you can partner with some other business owners who share your target market, but who don’t compete with you, to hold an event that you invite your combined contacts to.
7. If the thought of speaking in front of people terrifies you or if you want to reach a geographically dispersed audience then … do a teleclass instead!
There’s no reason to limit yourself to only those events that you and your audience can physically get to. Setting up a teleclass, teleseminar or webinar is pretty easy and inexpensive these days.
8
My mother used to affectionately refer to me as a turtle because at swim lessons, while the other kids eagerly jumped right into the pool ready to start, I stood near the edge, waiting. I wasn't afraid of the water. Rather, I was taking time to prepare for the event. Then, when I was good and ready, I jumped right in and swam.Thus began my relationship with the fable "The Tortoise and the Hare" found in the much beloved bedside collection The Fables of Aesop. "The Tortoise and the Hare" is perfect for illustrating sound start up practices.Aesop's The Tortoise and the HareOnce upon a time, there was a hare who, boasting that he could run faster than anyone else, was forever teasing tortoise about his slowness. Then one day, the irat
The worst talks are always those that involve obvious pitching and selling. Not only is this totally transparent to most people, but these kinds of talks are usually pretty boring. I would suggest that you be smarter than that and use “subliminal” selling. This is not as mysterious as it sounds. All you have to do is give enough information to whet the appetite of your audience, without giving away the farm. (Simply stated, this involves you explaining a concept and telling them what to do, but not how to do it). By speaking knowledgably on your chosen topic you’ll be positioning yourself as an expert and the person to come to for advice next time they have a need for your category of service.
4. Keep it simple and interactive
Most of us can only concentrate for up to 20 minutes at a time, and most people are not auditory, so learning through listening can be quite challenging. Therefore you should aim to get across only one or two key concepts in your talk, and make it interactive to keep people’s attention. And whatever you do, please don’t do “death by slides”! Powerpoint slides should be used to clarify your message, not bamboozle or bore your audience to death!
5. Practice, practice, practice
What are the 3 P’s of presenting? Preparation, preparation and preparation! I suggest that you write out your speech in it’s entirety, and then practice speaking it a few times - the cat or dog will probably humour you in this endeavour (or your plants or a long-suffering partner!) Once you’ve rehearsed it a few times, you can list the main points on some index cards, rather than reading a script. This way your talk will seem more natural.
6. Create your own events
To gain even greater marketing leverage from public speaking you can create your own events. Perhaps you can partner with some other business owners who share your target market, but who don’t compete with you, to hold an event that you invite your combined contacts to.
7. If the thought of speaking in front of people terrifies you or if you want to reach a geographically dispersed audience then … do a teleclass instead!
There’s no reason to limit yourself to only those events that you and your audience can physically get to. Setting up a teleclass, teleseminar or webinar is pretty easy and inexpensive these days.
8
Many large hotels and companies, as well as individuals, use projector rental services for a number of reasons. Many companies, for example, will utilize a projector rental service in order to host advanced, high speed video conference calls. There are many projector rental companies that offer high tech solutions for these purposes. Generally, these high-end rental firms will also provide technicians to set up and test the rental equipment.Also, companies may use these high tech rental services so that they can put on public presentations or speaking engagements. With many of these types of services, advanced lighting and sound equipment and set up is also available for public presentations. Unless you plan to use this equipment regularly, most peop
Most of us can only concentrate for up to 20 minutes at a time, and most people are not auditory, so learning through listening can be quite challenging. Therefore you should aim to get across only one or two key concepts in your talk, and make it interactive to keep people’s attention. And whatever you do, please don’t do “death by slides”! Powerpoint slides should be used to clarify your message, not bamboozle or bore your audience to death!
5. Practice, practice, practice
What are the 3 P’s of presenting? Preparation, preparation and preparation! I suggest that you write out your speech in it’s entirety, and then practice speaking it a few times - the cat or dog will probably humour you in this endeavour (or your plants or a long-suffering partner!) Once you’ve rehearsed it a few times, you can list the main points on some index cards, rather than reading a script. This way your talk will seem more natural.
6. Create your own events
To gain even greater marketing leverage from public speaking you can create your own events. Perhaps you can partner with some other business owners who share your target market, but who don’t compete with you, to hold an event that you invite your combined contacts to.
7. If the thought of speaking in front of people terrifies you or if you want to reach a geographically dispersed audience then … do a teleclass instead!
There’s no reason to limit yourself to only those events that you and your audience can physically get to. Setting up a teleclass, teleseminar or webinar is pretty easy and inexpensive these days.
8
There are some fundamental mindsets of the Russian business people. Any person doing business in modern Russia or with Russians would benefit from knowing these as much of business behaviour is guided by mindsets.These five mindsets are1. How things happen or don’t2. Decision making – Hierarchy3. Concept of time4. Connections – “Blat”5. Faith in own system6. Conspicuous consumptionHow things happen or don’tIn Russia how things happen or don’t is a mystery very difficult for outsiders to understand. For example, in neighbouring Finland things (excluding matters to do with politics) usually happen rather systematically in a bureau
6. Create your own events
To gain even greater marketing leverage from public speaking you can create your own events. Perhaps you can partner with some other business owners who share your target market, but who don’t compete with you, to hold an event that you invite your combined contacts to.
7. If the thought of speaking in front of people terrifies you or if you want to reach a geographically dispersed audience then … do a teleclass instead!
There’s no reason to limit yourself to only those events that you and your audience can physically get to. Setting up a teleclass, teleseminar or webinar is pretty easy and inexpensive these days.
8. Re-purpose and re-use your talk
The mistake a lot of people make is to assume that every time they give a talk, they’ve got to come up with something new. But this is just extra work and extra stress. After all, comedians don’t do a different show at every venue they play at, so unless your audience is the same people, then you don’t need a new talk! Most high-fee earners have a signature talk that they’ve perfected over the months or years, and they’ll be invited to events to give that specific talk.
9. End your talk with an offer
Unless you give talks for the good of your health, you’ll want to motivate your audience to take the next step with you. Most speakers miss the critical step of giving a “call to action” at the end of their talks, or they aim for the immediate sale rather than courting interest that will get them more sales long term. Rather than trying to sell straight away, you should intrigue your audience by offering them a free report or other giveaway in exchange for their business cards and permission to follow up with them. Those who are interested in what you offer or the information you can provide, will give you their contact details and thereby “put their hands up” as being potential candidates for your services.
10. Follow up
Once you have the contact details of your talk attendees, you should follow up with them multiple times with a structured follow up sequence. The easiest way to do this is to ask them to subscribe to your ezine.
And remember this - those who succeed through public speaking and media exposure are not necessarily any better at what they do than you are. The only difference is that they’re better at getting themselves into the limelight and then leveraging that to their advantage. Whilst you don’t have to become some media-hungry pseudo-celebrity, you can leverage all of your public speaking opportunities to build your credibility, increase your exposure and create an audience interested in what you have to say on your area of expertise.
Copyright 2006 Attractioneering
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