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Digg it UP - IT Marketing: A Case Study
I’ve been active in consulting, offering seminars and speeches, and customized training programs for more than 20 years.During that time, I’ve done hundreds of seminars and speeches, public and onsite, and I’ve trained thousands of people, many of whom have given me written evaluations and letters praising their experiences.Tonight, in gathering
Mistake #3: They are saying nothing unique. This one is very important. What can you do that will help you be unique? You need to narrow down your focus and your specialization.
Copyright Notice:
Copyright MMI-MMVI, Computer Consulting Blog. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource bo
Since most of the trading world is clearly barking up the wrong tree and chasing their tails getting nowhere, it is evident that in order to consistently win we need to see the market in a different way from the rest of the herd. I remember the first Forex training course that I took charged me $1000 for the beginner’s section and another $1000 for the advan
Avoid Poor Positioning with IT Marketing
But, it was one of the worst ads for positioning that I've ever seen. To prevent you from making the same IT marketing mistakes, I'm going to point out a couple of the biggest problems I saw. The headline read: “Computer Repair, I Come to You.” “I Come to You” isn't a unique benefit anymore. If you're doing strictly retail, of course it's a nice benefit that you make house calls. But most computer services firms aren't just going after retail customers anymore. With B2B, no one is going to lug their 25-node LAN into your shop to have you work on it. So “I come to you” is nothing unique… a totally wasted headline. You just lost your window of opportunity to grab someone's attention.
Don't Mention Price in Your IT Marketing
Then the ad went on to say: “Computer Repair A+ and Microsoft Certified Professional, Repairs, Upgrades, One-on-One Lessons and Tutoring”. Once again, nothing unique. These things are just like everyone else in the business. But what caught my eye is half of the ad says in big letters with a color screen behind it: “Don't pay $40, $60 or $80 an hour for computer repair! Call us!” And then there's a big retail-looking coupon right next to it that says in big green letters: “$20 an hour, in-home service”. Well, I'd like to congratulate this company. They win Joshua's idiot of the week award for poor IT marketing.
They're making every classic mistake there is!
Mistake #1: They have no target. They're trying to go after their local slice of seven million small businesses and it's way too hard to do that. They're not even narrowing it down to small businesses. They'll go out and fish someone's stuck AOL disk out of their CD-ROM drive. They'll go out and repair a $79 ink jet printer.
Mistake #2: They're advertising price. Obviously this isn't even a price that could be sustainable. Do the math. Even at 75% percent utilization (very unlikely with this advertising strategy), this company is never going to make it. Figure 30 hours a week at $20 an hour. That's only $600 a week. There is no way this company is going to be in business for the long haul.
Mistake #3: They are saying nothing unique. This one is very important. What can you do that will help you be unique? You need to narrow down your focus and your specialization.
Copyright Notice:
Copyright MMI-MMVI, Computer Consulting Blog. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box
Most successful businesses subscribe to the LANO principle, and you should to, if you want your business to survive and prosper.So what precisely is the LANO principle?The LANO principle dictates that you should concentrate all your efforts towards obtaining the best. The best what?The best premises in the best location, featuring the best
Don't Mention Price in Your IT Marketing
Then the ad went on to say: “Computer Repair A+ and Microsoft Certified Professional, Repairs, Upgrades, One-on-One Lessons and Tutoring”. Once again, nothing unique. These things are just like everyone else in the business. But what caught my eye is half of the ad says in big letters with a color screen behind it: “Don't pay $40, $60 or $80 an hour for computer repair! Call us!” And then there's a big retail-looking coupon right next to it that says in big green letters: “$20 an hour, in-home service”. Well, I'd like to congratulate this company. They win Joshua's idiot of the week award for poor IT marketing.
They're making every classic mistake there is!
Mistake #1: They have no target. They're trying to go after their local slice of seven million small businesses and it's way too hard to do that. They're not even narrowing it down to small businesses. They'll go out and fish someone's stuck AOL disk out of their CD-ROM drive. They'll go out and repair a $79 ink jet printer.
Mistake #2: They're advertising price. Obviously this isn't even a price that could be sustainable. Do the math. Even at 75% percent utilization (very unlikely with this advertising strategy), this company is never going to make it. Figure 30 hours a week at $20 an hour. That's only $600 a week. There is no way this company is going to be in business for the long haul.
Mistake #3: They are saying nothing unique. This one is very important. What can you do that will help you be unique? You need to narrow down your focus and your specialization.
Copyright Notice:
Copyright MMI-MMVI, Computer Consulting Blog. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource bo
Office furniture procurement and purchasing departments can have similar responsibilities. Generally, procurement departments are more prevalent in large corporations, universities, and governmental agencies.In addition to purchasing responsibilities, procurement staff can determine standards for the office furniture used in their facilities. This offi
They're making every classic mistake there is!
Mistake #1: They have no target. They're trying to go after their local slice of seven million small businesses and it's way too hard to do that. They're not even narrowing it down to small businesses. They'll go out and fish someone's stuck AOL disk out of their CD-ROM drive. They'll go out and repair a $79 ink jet printer.
Mistake #2: They're advertising price. Obviously this isn't even a price that could be sustainable. Do the math. Even at 75% percent utilization (very unlikely with this advertising strategy), this company is never going to make it. Figure 30 hours a week at $20 an hour. That's only $600 a week. There is no way this company is going to be in business for the long haul.
Mistake #3: They are saying nothing unique. This one is very important. What can you do that will help you be unique? You need to narrow down your focus and your specialization.
Copyright Notice:
Copyright MMI-MMVI, Computer Consulting Blog. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource bo
Using customer testimonials in all of your marketing materials (sales letters, brochures, website, advertisements, etc.), is one of the most powerful marketing tools available.The reason why testimonials are so important and valuable in marketing is that prospects are much more likely to believe a customer testimonial that praises your product or servic
They're making every classic mistake there is!
Mistake #1: They have no target. They're trying to go after their local slice of seven million small businesses and it's way too hard to do that. They're not even narrowing it down to small businesses. They'll go out and fish someone's stuck AOL disk out of their CD-ROM drive. They'll go out and repair a $79 ink jet printer.
Mistake #2: They're advertising price. Obviously this isn't even a price that could be sustainable. Do the math. Even at 75% percent utilization (very unlikely with this advertising strategy), this company is never going to make it. Figure 30 hours a week at $20 an hour. That's only $600 a week. There is no way this company is going to be in business for the long haul.
Mistake #3: They are saying nothing unique. This one is very important. What can you do that will help you be unique? You need to narrow down your focus and your specialization.
Copyright Notice:
Copyright MMI-MMVI, Computer Consulting Blog. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource bo
Do paid surveys really work? Can you earn a great income from your own home? Are they just a gigantic scam? The answer is yes and no to all three questions.Many paid surveys sites are a complete waste of time and money, in fact a whopping 85% of the sites that I have tried. It will take you months to recover the small outlay you made to sign up for the
Mistake #3: They are saying nothing unique. This one is very important. What can you do that will help you be unique? You need to narrow down your focus and your specialization.
Copyright Notice:
Copyright MMI-MMVI, Computer Consulting Blog. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}
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