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Digg it UP - Travel Advertising Tracking Makes Money and Saves You Lots of Pain
The reason you are reading this is because you are considering, or are in action to become a business owner. It is one of the most momentous undertakings you can be involved in and at the same time a very natural event. There are two important considerations you should examine in detail before embarking on this venture. We call them the two ‘C’s in suCCess1. Owning a business is a major life Commitment.It's a greater commitment than getting married. When you get married you make a commitment to one person, but when you start-up a business you are making a commitment to deliver your products and services to ever
Tourism marketing with th
Do you have a big vision for your business? It’s a good idea at least once a year to set aside time to connect with your vision for your business and your life.An activity I do with friends and colleagues at the beginning of every year is to make a collage of my new vision for the year. It helps me tap into my intuition and get in touch with what's most important to me. I keep this visual collage of those things that are most important to me where I can see it all year to keep me focused on my goals.Here's how you can do the same:Set aside a day to dream bigAs a business coach, the main mistake I see women entrepreneurs make is thinking too
Most tourism destinations and companies spend lots of hard earned money on advertising and promotion to get clients to visit or take their trips, but rarely know what was effective. Or worse, what was a total loss.
This can be frustrating and potentially fatal if you don't get the results you need.
"The most important measure is financial return," stated Eric Grothwoll, former marketing director for successful multi-sport adventure company OARS. Eric generally receives better than 3 to 1 return on their promotional investment. "All promotions work in conjunction with each other. I am always looking at what's working and what's not."
John Willard, president of Wilderness Expeditions agrees, "Tracking advertising saves money." John found that by monitoring their advertising and promotions monthly and making changes as necessary; his advertising and promotions was far more effective without spending more money.
E-Marketing - The Most Trackable Marketing
Savvy businesses effectively use staff and technology to capture useful information about their prospects who visit their website.
"It's important to have log reports that are detailed and give you good marketing information. This is something you should insist on from your Internet service provider", Laurel King of Adventure Sports Online stated. The software they use is called Web trends and tracks the top ten URL's used to access your site, top key words used, pages most often hit, average time stayed, etc.
Tourism marketing with th
Do you have a Gantt chart for each one of your projects, on your wall? (By the way, a Gantt chart is just a chart with time along the horizontal and the tasks drawn on as long thin boxes). If you don't already use them, here's why I think they are worth it:1. Communication: everyone can see the project, where they fit in, and why if they go late they will affect others.2. Monitoring progress - by colouring in the Gantt chart you can make sure you're keeping up with the Today line, and you can take action as required if you're not keeping up (crashing tasks, slipping the programme, whatever). Without a coloured-in Gantt chart you can only say you're about
"The most important measure is financial return," stated Eric Grothwoll, former marketing director for successful multi-sport adventure company OARS. Eric generally receives better than 3 to 1 return on their promotional investment. "All promotions work in conjunction with each other. I am always looking at what's working and what's not."
John Willard, president of Wilderness Expeditions agrees, "Tracking advertising saves money." John found that by monitoring their advertising and promotions monthly and making changes as necessary; his advertising and promotions was far more effective without spending more money.
E-Marketing - The Most Trackable Marketing
Savvy businesses effectively use staff and technology to capture useful information about their prospects who visit their website.
"It's important to have log reports that are detailed and give you good marketing information. This is something you should insist on from your Internet service provider", Laurel King of Adventure Sports Online stated. The software they use is called Web trends and tracks the top ten URL's used to access your site, top key words used, pages most often hit, average time stayed, etc.
Tourism marketing with th
This is for those who don't believe me when I talk about the dangers of "mystery money" schemes.The terms "pyramid scheme" and "Ponzi scheme" are used almost interchangeably. However, the scheme for which Charles Ponzi is most remembered was not a pyramid.If you aren't aware of the story of Ponzi, you'll likely find it familiar. This man promised to double your money in 90 days, and he kept his promise -- until the day he was arrested for fraud. He had created such a personal mystique that he continued to receive money from new investors while in prison.How could someone with so many satisfied customers end up in prison? Because fraud is fraud no matte
John Willard, president of Wilderness Expeditions agrees, "Tracking advertising saves money." John found that by monitoring their advertising and promotions monthly and making changes as necessary; his advertising and promotions was far more effective without spending more money.
E-Marketing - The Most Trackable Marketing
Savvy businesses effectively use staff and technology to capture useful information about their prospects who visit their website.
"It's important to have log reports that are detailed and give you good marketing information. This is something you should insist on from your Internet service provider", Laurel King of Adventure Sports Online stated. The software they use is called Web trends and tracks the top ten URL's used to access your site, top key words used, pages most often hit, average time stayed, etc.
Tourism marketing with th
I attended a seminar the other day at a local trade show and one thing that they mentioned almost in passing that inspired me was the critical concept of “selling your successes”.Hmmm… “Sell your successes” – What could that mean?Simply put, when you walk the talk, talk the walk. Adjust your marketing and sales conversations and materials to reflect how your product or services helped someone achieve what they wanted.Now how do you do this? Well here are 3 techniques that when applied effectively can lower your marketing costs & energize your business.1. Let ‘Testimonials’ Pave the Way To best illustrate this technique, let me share wi
E-Marketing - The Most Trackable Marketing
Savvy businesses effectively use staff and technology to capture useful information about their prospects who visit their website.
"It's important to have log reports that are detailed and give you good marketing information. This is something you should insist on from your Internet service provider", Laurel King of Adventure Sports Online stated. The software they use is called Web trends and tracks the top ten URL's used to access your site, top key words used, pages most often hit, average time stayed, etc.
Tourism marketing with th
He who asks questions is attempting to be in control. That fact can be observed in any dialog. Asking questions directs the responses, and directs the dialog.Questioning can take one of three forms:1. Manipulative questioningThis is the riskiest of the three forms, somewhat resembling sleight-of-hand tactics. This is guiding responses in an orderly, progressive fashion that leads to a desired final result, but this method can backfire. The 'victim" of this type of questioning can begin to feel backed into a corner, and ultimately resist any offer. These kinds of questions resemble this example: "You would have to admit that convenience
Tourism marketing with the internet (E-marketing) is one of the best strategies to track exactly what key word phrases are getting traffic and what ads yield the best return on investment. Google AdWords allows you rotate two different ads for the same group of key word phrases. What this means is the market will tell you, based on your click through rate (CTR) what offer has the highest response, i.e. demand.
It gets even better. Google, unlike Yahoo Overture, Google will even LOWER your cost per click (CPC) for your ads with higher CTR. More web traffic for less money. Plus Google has free conversion tracking to determine your return on investment for e-newsletter sign-ups, brochure requests and reservations. Go here for more information on Google AdWords travel advertising and an audio seminar on his subject I recommend.
A Word of Caution
Google does have some subtle nuances that if not done right, will cost you a bunch of money with little return. But with a little guidance and some tips, you can out market your competition easily.
According to Dan Austin, Co-Director of Austin-Lehman, “The source of the inquiry is the most importan
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