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Digg it UP - Why You Don't Wear the Same Clothes to the Office Two Days in a Row
Advertising is big business. Billions of dollars are spent on advertising every year and to outsiders the industry appears to offer a glamorous career. It's a fast moving business where most employees are under 40; new agencies spring up regularly, while established agencies are reg
Updates don’t necessarily have to be of a marketing nature. Perhaps your company added a new service or hired a new manager or executive. Maybe one of your management team added a degree or certificate to their resume and their bio needs reworking. Keeping your Web site fresh and upda
We’ve all seen it. Julia Roberts is shopping on Rodeo Drive. She’s dressed in her “professional” gear and gets that infamous attitude from the saleswomen. And of course, we’re all cheering when she stops back by the store in her newly purchased couture, arms laden with shopping bags
Probably for the same reason other tasks go undone: workload, lack of staff, funds, or plain old apathy. Sad to say, but more than a few businesses put up a site and forget about it.
The reason really doesn’t matter. A Web site “last updated November 2001” shouts “we don’t care enough about current and prospective customers and clients to keep our only 24x7 marketing tool current.” And that kind of message puts companies out of business.
That’s not to say you need to update your Web site as if it is a daily or weekly newspaper. You can, however, find a happy medium between never and “on the hour.” Quarterly, for example.
If your company puts out a quarterly newsletter, make sure it goes on the Web site. Give it a nice visible link right on your home page. Same with any white paper, company announcement, press release or any media coverage your company or employees receive.
If your company does none of those things, perhaps it’s time to consider it, especially newsletters. Besides being a great vehicle to keep in touch with your existing customers, a regular newsletter gives you a built-in reason to consistently update your site.
Updates don’t necessarily have to be of a marketing nature. Perhaps your company added a new service or hired a new manager or executive. Maybe one of your management team added a degree or certificate to their resume and their bio needs reworking. Keeping your Web site fresh and updat
Who among us hasn’t fallen into the trap of believing that in order to be worth our salt as managers, we must be omniscient, omnipresent, and omnipotent on the job? In Truman-esque fashion we declare that the buck stops with us, and confuse taking responsibility for results wi
The reason really doesn’t matter. A Web site “last updated November 2001” shouts “we don’t care enough about current and prospective customers and clients to keep our only 24x7 marketing tool current.” And that kind of message puts companies out of business.
That’s not to say you need to update your Web site as if it is a daily or weekly newspaper. You can, however, find a happy medium between never and “on the hour.” Quarterly, for example.
If your company puts out a quarterly newsletter, make sure it goes on the Web site. Give it a nice visible link right on your home page. Same with any white paper, company announcement, press release or any media coverage your company or employees receive.
If your company does none of those things, perhaps it’s time to consider it, especially newsletters. Besides being a great vehicle to keep in touch with your existing customers, a regular newsletter gives you a built-in reason to consistently update your site.
Updates don’t necessarily have to be of a marketing nature. Perhaps your company added a new service or hired a new manager or executive. Maybe one of your management team added a degree or certificate to their resume and their bio needs reworking. Keeping your Web site fresh and upda
Wire EDM technology plays an important part in the competitive manufacturing sector. A strategic investment in wire EDM machinery and technology can greatly enhance the accuracies and surface finishes, reducing cycle times.Many mold makers are opting for this more advanced app
That’s not to say you need to update your Web site as if it is a daily or weekly newspaper. You can, however, find a happy medium between never and “on the hour.” Quarterly, for example.
If your company puts out a quarterly newsletter, make sure it goes on the Web site. Give it a nice visible link right on your home page. Same with any white paper, company announcement, press release or any media coverage your company or employees receive.
If your company does none of those things, perhaps it’s time to consider it, especially newsletters. Besides being a great vehicle to keep in touch with your existing customers, a regular newsletter gives you a built-in reason to consistently update your site.
Updates don’t necessarily have to be of a marketing nature. Perhaps your company added a new service or hired a new manager or executive. Maybe one of your management team added a degree or certificate to their resume and their bio needs reworking. Keeping your Web site fresh and upda
Go back to September 2004.It’s the height of the Napter-Metallica-Filesharing craze.And Green Day decides to make music history by becoming the first ever artist or band to sell blank albums.That’s right. Hordes of fans were buying thousands of Green Day CD’s wi
If your company does none of those things, perhaps it’s time to consider it, especially newsletters. Besides being a great vehicle to keep in touch with your existing customers, a regular newsletter gives you a built-in reason to consistently update your site.
Updates don’t necessarily have to be of a marketing nature. Perhaps your company added a new service or hired a new manager or executive. Maybe one of your management team added a degree or certificate to their resume and their bio needs reworking. Keeping your Web site fresh and upda
Most disappointed customers “vote with their feet,” and show their disdain indirectly by patronizing other, less offensive, or more satisfying establishments.There are no fireworks to signal their departure. No “ugly scenes” are made.And this is actually too bad, in a w
Updates don’t necessarily have to be of a marketing nature. Perhaps your company added a new service or hired a new manager or executive. Maybe one of your management team added a degree or certificate to their resume and their bio needs reworking. Keeping your Web site fresh and updated truly is a mindset you need to develop it in order to maximize your Web presence. Otherwise, it’s easy to let things slide.
Case in point, a recent acquaintance who has a coaching practice. The Web site had literally not been updated since 1998. In wardrobe terms, that’s a whole month of wearing the same outfit. In an office setting that might make you the company eccentric. In business, that puts you on mighty thin ice. And with spring in the not-too-distant future, that’s no place for your company to be.
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