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    Why the Yellow Pages is the Small Business's Best Friend
    I sold Yellow Page ads for 25 years. During that time, I dealt with mostly the local “mom and pop” type businesses. The reason was simple. The large companies chose the more expensive media to promote their national chains. So Home Depot would have their ads in the Sunday newspaper as
    just too busy and over committed to make a serious connection to anything not related to the business at hand. This is especially true if you are only acquaintances and not real friends.

    When I hear from someone out of the past, I'm happy to know that they are thinking of me. Remember the old adage "Out of sight out of mind". We can't possible keep track of all the peopl

    Why Living?
    I think that Barbara Eherenreich depicted a realistic portrait of America’s lower class. She points out the differences between the working class and wealthy people. The differences that are shocking, yet they are so true."Welfare reform."-This is how it all began. The disturbi
    Valentine's Day is coming up and it’s not just for sweethearts and lovers. It’s the perfect time to let those who have supported you over the years know that you appreciate them. It’s the perfect time to rekindle a business relationship with someone you have lost track of. It also provides a nice time to send a reminder to clients you haven't heard from in a while. Check in with them and mention that it is time to place another order. The opportunities to reconnect are limitless. Make sure that you use the occasion to your advantage.

    To get yourself back in someone's memory book, put your creative hat on. Don't just go out and buy a box of Valentine cards. Think about what impresses you the most. I know chocolate does it for me. You don’t have to send a huge box, just a few "truffles" get my will get attention. Inexpensive, clever gifts are perfect. I have a whole desk full of "gimmicks" that I can't bear to part with. Some of the trinkets should almost be considered junk, but they get the point across without spending a lot of money.

    Always be on the lookout for something that you can use as a marketing tool. Day-after event sales always provide bargains. From a simple thank you card to a more elaborate approach, the fact remains that people appreciate being told that they have done a good deed or made a difference in someone's life.

    When sending a communication, steer clear of long missives about what you and your family are doing. No one really cares. People are just too busy and over committed to make a serious connection to anything not related to the business at hand. This is especially true if you are only acquaintances and not real friends.

    When I hear from someone out of the past, I'm happy to know that they are thinking of me. Remember the old adage "Out of sight out of mind". We can't possible keep track of all the people

    Franchising Entire Nations; What Form of Leadership Will Be Set Up to Run the Franchisee Country?
    Recently a think tank has proposed the franchising of nations. Why you ask? Well because what we are doing with the World Bank, WHO, Catholic Churches, Aid From first worlds, United Nations, Doctors without Borders and Corporate Foundations and Sponsors is mix matched and often leads
    with them and mention that it is time to place another order. The opportunities to reconnect are limitless. Make sure that you use the occasion to your advantage.

    To get yourself back in someone's memory book, put your creative hat on. Don't just go out and buy a box of Valentine cards. Think about what impresses you the most. I know chocolate does it for me. You don’t have to send a huge box, just a few "truffles" get my will get attention. Inexpensive, clever gifts are perfect. I have a whole desk full of "gimmicks" that I can't bear to part with. Some of the trinkets should almost be considered junk, but they get the point across without spending a lot of money.

    Always be on the lookout for something that you can use as a marketing tool. Day-after event sales always provide bargains. From a simple thank you card to a more elaborate approach, the fact remains that people appreciate being told that they have done a good deed or made a difference in someone's life.

    When sending a communication, steer clear of long missives about what you and your family are doing. No one really cares. People are just too busy and over committed to make a serious connection to anything not related to the business at hand. This is especially true if you are only acquaintances and not real friends.

    When I hear from someone out of the past, I'm happy to know that they are thinking of me. Remember the old adage "Out of sight out of mind". We can't possible keep track of all the peopl

    Presenting Your Business Plan to an Angel Investor
    When presenting your business plan to an angel investor you must understand that they will be very interested in your spreadsheets and proformas, but you must also realize that it is typically an entrepreneurial optimistic approach, which causes problems with proformas.Therefor
    ave to send a huge box, just a few "truffles" get my will get attention. Inexpensive, clever gifts are perfect. I have a whole desk full of "gimmicks" that I can't bear to part with. Some of the trinkets should almost be considered junk, but they get the point across without spending a lot of money.

    Always be on the lookout for something that you can use as a marketing tool. Day-after event sales always provide bargains. From a simple thank you card to a more elaborate approach, the fact remains that people appreciate being told that they have done a good deed or made a difference in someone's life.

    When sending a communication, steer clear of long missives about what you and your family are doing. No one really cares. People are just too busy and over committed to make a serious connection to anything not related to the business at hand. This is especially true if you are only acquaintances and not real friends.

    When I hear from someone out of the past, I'm happy to know that they are thinking of me. Remember the old adage "Out of sight out of mind". We can't possible keep track of all the peopl

    Become a Raving Fan!
    "Get Into Their Lives"This is the mantra at Marquis Jet, a company that sells "flight time" on a private jet in the form of calling cards, starting at $110,000.00 for 25 hours. Their client list is a who's who of Hollywood, including Matt Damon, Christina Agulera and J. Lo. Wh
    tool. Day-after event sales always provide bargains. From a simple thank you card to a more elaborate approach, the fact remains that people appreciate being told that they have done a good deed or made a difference in someone's life.

    When sending a communication, steer clear of long missives about what you and your family are doing. No one really cares. People are just too busy and over committed to make a serious connection to anything not related to the business at hand. This is especially true if you are only acquaintances and not real friends.

    When I hear from someone out of the past, I'm happy to know that they are thinking of me. Remember the old adage "Out of sight out of mind". We can't possible keep track of all the peopl

    Find Out If You Will Be Successful As A Franchisee?
    Will I be successful as a franchisee?One of the soundest pieces of advice to take when considering becoming a franchisee is to ‘Assess Yourself’. Assess whether you can accept direction. Some people cannot. Assess whether you can work within definite systems and structur
    just too busy and over committed to make a serious connection to anything not related to the business at hand. This is especially true if you are only acquaintances and not real friends.

    When I hear from someone out of the past, I'm happy to know that they are thinking of me. Remember the old adage "Out of sight out of mind". We can't possible keep track of all the people we know or do business with. The same applies to the people who know you. They can’t keep up with it either. So, don’t put it off. Reach out to them.

    This Valentine’s Day take a few minutes to restore a relationship that is important to you. Whether the relationship is important to you personally or professionally, the time you invest in reestablishing it will be well worth it.

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