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Digg it UP - Preparation of the Marketing Campaign
I've never used a mailing list broker. Reason? When I first started doing postcard mailings back in 1996, I could barely afford to pay my house rent. So, renting a mailing list was out of the question. One of the advantages of operating on a low budget is that you can't spend your way out of problems, you have to think your way out. In the case of my mailing list, the thinking centered around the question of Who Do I Kn
The "product-communication extension" strategy has great appeal to most international companies because of the enormous cost savings associated with this approach. Important among these are the substantial economies resulting from the standardization of mark
PriorityWarranty repairs should have priority over all other repairs, When a customer purchases a product, they consider the warranty period. This is an important factor in the choice of whom they buy from and the faster a warranty repair is completed, the more likely they are to buy from the same provider again. Warranty repairs should be tagged with a special color tag so that when one is spotted it c
Keyword Concepts: promotion strategies
Promotion: It's a basic element of the marketing mix and includes all forms that secure communication between a firm and its public to bring about a favorable buying situation and achieve a Long-Distance confidence in the firm and the product or service it provides. Promotion both influences and it's influenced by the other marketing mix variables.
Promotional strategies
Promotion strategies are made up by combining three alternatives:
1) marketing of the same physical product everywhere,
2) adapting the physical product for foreign markets and
3) designing a different physical product with the same, adapted or different messages.
The six promotional strategies most commonly used are:
1) Same product - same message:
When marketers find that the markets hardly vary with respect to product and consumer attitudes, they can offer the same product and use the same promotional appeals in all markets.
The easiest and most profitable strategy is that of product and communication extension. The same product or service is sold worldwide using the same sales message.
The "product-communication extension" strategy has great appeal to most international companies because of the enormous cost savings associated with this approach. Important among these are the substantial economies resulting from the standardization of mark
Joe has been made redundant after many years in the company. He is the victim of cost-cutting, re-structuring, right-sizing, re-deployment...of a re-something. A friend comments: “There he goes. Poor Joe. 20 years of experience going out the window.” The re-engineering consultant overhears the comment and hits back: “There he goes: Joe, one year of experience repeated 20 times.”As the joke goes it is a cleve
Promotional strategies
Promotion strategies are made up by combining three alternatives:
1) marketing of the same physical product everywhere,
2) adapting the physical product for foreign markets and
3) designing a different physical product with the same, adapted or different messages.
The six promotional strategies most commonly used are:
1) Same product - same message:
When marketers find that the markets hardly vary with respect to product and consumer attitudes, they can offer the same product and use the same promotional appeals in all markets.
The easiest and most profitable strategy is that of product and communication extension. The same product or service is sold worldwide using the same sales message.
The "product-communication extension" strategy has great appeal to most international companies because of the enormous cost savings associated with this approach. Important among these are the substantial economies resulting from the standardization of mark
If you own a mobile oil change business, well then it might make sense to change employee’s oil in their cars while they are at work. And if you do this it might make sense to find the places with the most employees to service while their cars are all in one place. It therefore makes sense to change oil in the parking lots of large corporations.This discussion recently came up between two entrepreneurs in the mobile oil c
2) adapting the physical product for foreign markets and
3) designing a different physical product with the same, adapted or different messages.
The six promotional strategies most commonly used are:
1) Same product - same message:
When marketers find that the markets hardly vary with respect to product and consumer attitudes, they can offer the same product and use the same promotional appeals in all markets.
The easiest and most profitable strategy is that of product and communication extension. The same product or service is sold worldwide using the same sales message.
The "product-communication extension" strategy has great appeal to most international companies because of the enormous cost savings associated with this approach. Important among these are the substantial economies resulting from the standardization of mark
Bosses, also called coaches, are a fact of life unless you are self employed. In that case, your clients and your potential clients are your bosses. But in business, non-profits and organizations, bosses are a reality whether you are a clerk in a mom and pop operation or the number two executive over a multi-billion dollar global corporation. In my twenty-five plus years working for five corporations of varying sizes, I had n
The easiest and most profitable strategy is that of product and communication extension. The same product or service is sold worldwide using the same sales message.
The "product-communication extension" strategy has great appeal to most international companies because of the enormous cost savings associated with this approach. Important among these are the substantial economies resulting from the standardization of mark
The development of exclusive leads based on a well though out SEO Strategy using VOIP Web Conference technology are keys to success in promoting industrial products over the Internet.It has been claimed that any successful Internet Marketing campaign must find a consistent way to refine or qualify leads in order to find interested prospects that can become customers. When manufacturers market on the
The "product-communication extension" strategy has great appeal to most international companies because of the enormous cost savings associated with this approach. Important among these are the substantial economies resulting from the standardization of marketing communication.
E.g: Avon, Maidenform and A.T. Cross follow this strategy.
2) Same product - different message:
When a product or service covers a different need or serves a different function under similar or identical conditions to those in the central market, the only adjustment required is in marketing communications. The same product may satisfy a different need or be used differently elsewhere. The product may remain the same, but a different message is required.
The only additional costs are in identifying the different functions the firm's offering will service in foreign markets and in reformulating advertising, sales promotion, and other dimensions of market communications around the newly identified functions.
E.g.: Honda appeals to American people as a pleasure vehicle but in Brazil Honda displays its product as a means of transportation.
3) Product adaptation - same message:
In cases where the product serves the same function but must be adapted to different conditions the same message is used with another product.
E.g.: McDonald's followed this approach when it adapted the physical charac
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