Digg it UP - Business

Being a Great Boss
Are you one of those bosses that people just love to hate? Maybe successful, maybe very intelligent, maybe organized and moving forward but just can't get along with people. Communication and other people skills are as important to the success of your business as your talent, knowledge and entrepreneurial drive. After all, you cannot do it all by yourself and you need good people.I remember being a very arrogant and egotistical program director back in the mid 1970's when my boss c

Do you love what you do but haven’t mastered that “marketing thing” yet?

Are your current clients not sending you enough referrals?

Do you wish you could turn more prospects into paying clients?

Do you sometimes feel like you’re just pushing too hard?

The questions above were formulated based on what brand new clients were coming

Seeking Disagreement - How We Use Questions To Get More Commitment, Learning And Better Results
How we use questions to get more commitment, learning and better results.Two weeks ago, Sue McKinney, Peg Carlson and I spent four days training a group of internal Continuous Improvement consultants. They noticed two things about us and our approach:-We ask a lot of genuinely curious questions -We actively seek disagreement and differenceMany of them noticed the opposite patterns in themselves! As they practiced their newfound skills, we all noticed that they wo

Do you dream of picking up the phone and hearing the person on the other end of the line say, “Hi, you don’t know me but I’d like to work with you. Here’s my credit card number. When can we start?”
You might laugh, but isn’t that what we all really want, deep down?
Well, the good news is, it’s totally POSSIBLE. I’ve found a way to make this happen and can honestly say that a third of the private coaching clients I sign on, I’ve never met before and don’t know who they are until I get that phone call that says they’re ready to get started. Here’s how I do it and how you can too.
You need to stop pushing and start PULLING your clients in with your materials. To educate your environment and turn interest into a prospect and a prospect into a client, you’ll need some marketing materials that REALLY SPEAK to them.
You’re looking for something that PULLS them in and gets them to, at all costs, want to talk to you:
Here’s how you get ready for the next assignment:
Put yourself in their shoes first.

Stop focusing on yourself and talk about them and their struggles.

Then, only then, can you position yourself as their problem solver.
A good example of something that will PULL ideal clients in is a set of compelling questions to which your ideal client would answer YES for each and every question.
Examples of this are on the back of my business card and on my website.
Not attracting enough clients to your existing small business?

Do you love what you do but haven’t mastered that “marketing thing” yet?

Are your current clients not sending you enough referrals?

Do you wish you could turn more prospects into paying clients?

Do you sometimes feel like you’re just pushing too hard?
The questions above were formulated based on what brand new clients were coming
Telephone Phobia: Make the Phone Your Job Search Friend
You’re pretty comfortable using the phone. It’s something you do every day in your working routine; so why is it that as soon as you need to use it for career change or job-search it becomes too difficult?Your reluctance to use the phone in your career change or job-search probably stems from anxieties about what might happen. A certain amount of nervousness is quite natural when you call an employer or a network contact and even more so if it’s done on a speculative basis. But d
ay that a third of the private coaching clients I sign on, I’ve never met before and don’t know who they are until I get that phone call that says they’re ready to get started. Here’s how I do it and how you can too.
You need to stop pushing and start PULLING your clients in with your materials. To educate your environment and turn interest into a prospect and a prospect into a client, you’ll need some marketing materials that REALLY SPEAK to them.
You’re looking for something that PULLS them in and gets them to, at all costs, want to talk to you:
Here’s how you get ready for the next assignment:
Put yourself in their shoes first.

Stop focusing on yourself and talk about them and their struggles.

Then, only then, can you position yourself as their problem solver.
A good example of something that will PULL ideal clients in is a set of compelling questions to which your ideal client would answer YES for each and every question.
Examples of this are on the back of my business card and on my website.
Not attracting enough clients to your existing small business?

Do you love what you do but haven’t mastered that “marketing thing” yet?

Are your current clients not sending you enough referrals?

Do you wish you could turn more prospects into paying clients?

Do you sometimes feel like you’re just pushing too hard?
The questions above were formulated based on what brand new clients were coming
How to Hold a Fundraising Yard Sale to Raise Money for Your Nonprofit Organization
Are you looking for fundraising ideas for your nonprofit club, organization, school, or team? How about holding a yard sale?Garage Sales, tag sales, rummage sales, yard sales. Whatever you call them in your part of the country, we've all been to them, and we all know that people love to find a bargain at a garage sale. Some nonprofit organizations hold a yearly "spring cleaning" garage sale. Or, your club could also hold a sale twice a year, one in the spring
lient, you’ll need some marketing materials that REALLY SPEAK to them.
You’re looking for something that PULLS them in and gets them to, at all costs, want to talk to you:
Here’s how you get ready for the next assignment:
Put yourself in their shoes first.

Stop focusing on yourself and talk about them and their struggles.

Then, only then, can you position yourself as their problem solver.
A good example of something that will PULL ideal clients in is a set of compelling questions to which your ideal client would answer YES for each and every question.
Examples of this are on the back of my business card and on my website.
Not attracting enough clients to your existing small business?

Do you love what you do but haven’t mastered that “marketing thing” yet?

Are your current clients not sending you enough referrals?

Do you wish you could turn more prospects into paying clients?

Do you sometimes feel like you’re just pushing too hard?
The questions above were formulated based on what brand new clients were coming
Marketing- Countering the Competition
Any businessman worth his salt knows the value of marketing. Ask any successful entrepreneur and he would tell you that effective marketing has been and still is a big part of his business strategy.Feeling the Heat of CompetitionIn the olden days of community-style living where everyone is familiar with everybody, somebody who wished to start his own business did not need to do any marketing. At the very least, all he would have to do is
can you position yourself as their problem solver.
A good example of something that will PULL ideal clients in is a set of compelling questions to which your ideal client would answer YES for each and every question.
Examples of this are on the back of my business card and on my website.
Not attracting enough clients to your existing small business?

Do you love what you do but haven’t mastered that “marketing thing” yet?

Are your current clients not sending you enough referrals?

Do you wish you could turn more prospects into paying clients?

Do you sometimes feel like you’re just pushing too hard?
The questions above were formulated based on what brand new clients were coming
What Most Marketing Gurus Don't Teach You
If you're not getting the results you want from your marketing, there's a good chance it's because you're missing one key ingredient. An ingredient that can make the difference between successful marketing and dreadful marketing. The difference between your business making it or breaking it.You're probably doing "tactical" marketing.So what exactly does that mean? Isn't marketing, marketing?The answer is, no. There are two kinds of marketing: strategic market

Do you love what you do but haven’t mastered that “marketing thing” yet?

Are your current clients not sending you enough referrals?

Do you wish you could turn more prospects into paying clients?

Do you sometimes feel like you’re just pushing too hard?
The questions above were formulated based on what brand new clients were coming to me for. Many of them used the above topics as things they wanted to work on and resolve immediately with my help. So, seeing that this was what was drawing clients to me without much effort on my part (and they were very good clients), I decided to put together a set of standard questions that would begin to develop trust and credibility among other prospects and suspects. What would yours be?
The key here is to focus on your Ideal Client’s struggles and hot buttons first. To get them into the pain just slightly, so they realize their situation isn’t as great as they’d like it to be.
But mostly, the questions above will get your prospective clients to feel like you REALLY understand their situation and you’ve been helping people like them for a long, long time.
Once they feel that trust and see you can provide them with the results they need, they’ll be closer to picking up the phone to call YOU.
Your Assignment:
What questions can you use to PULL prospects in, based on the struggles, challenges and hot buttons they have?
Be sure the people reading the questions will answer “yes” to all of them (instead of yes, no, yes, no) and you keep it to no more than 6 or 7 of them, so you don’t overwhelm them in the process. Once you’ve written them all out, put them on the back of your business card, on your home page, etc.
You’ll get their attention with the questions, and they’ll be much more likely to read the rest of what you’ve got to say, and if you continue

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Digg it UP - Craft Marketing Questions That Pull Clients In

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