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Digg it UP - How do You Know When To Change Your Marketing
Why is that? Why does about 3% of the population make all or most of the money while the other 97% stay broke and ticked off at the ones that are making all the money? This is true not only in the industry that I am in but in most industries in the world of business. Is the system set up that way? Only the ones that have been there the longest make the most money? I think not.The fact of the matter is…..when you are faced with an obstacle, and it seems almost impossible, what goe
For a certain percentage of the population, going to work derives the same level of pleasure as does dropping bowling balls on one’s own feet. If you’ve ever felt stuck in the wrong job, you know that the misery of it permeates your whole life, not just your working hours. Being unhappy at work can take its toll on your health, your relationships, and your future.When you complain or try to improve things at work, you might even get the glib advice to quit and go work somewhere
If your marketing isn't generating the results you want, then it's time to change your marketing strategy! Don't expect to improve your results using the same strategy.
Here's an example. A search engine positioning firm I work with was having trouble generating leads. Yes, in spite of their superior ability to put their site at the top of the search engine listings and do the same for their clients, they were hardly converting any of their site visitors into leads and then clients. They were getting well over a thousand visitors a week to their site and generating at best a single inquiry per week.
Think about this for a minute. Most people assume that getting your web site to the top of the search engine listings will solve all their web marketing problems. The reality is that it doesn't matter how many visitor
What's Your Job Situation? If Bad, Is It Bearable or Unbearable?Money isn't the only motivator or de-motivator for employees. Lack of appreciation for your contributions can cause the same effect. It's not that you expect to get a pat on the back every time you do some little thing; it's that you quickly begin to resent being taken for granted when you're doing a lot more than that, and this can make you start thinking in terms of launching a job search to fi
Here's an example. A search engine positioning firm I work with was having trouble generating leads. Yes, in spite of their superior ability to put their site at the top of the search engine listings and do the same for their clients, they were hardly converting any of their site visitors into leads and then clients. They were getting well over a thousand visitors a week to their site and generating at best a single inquiry per week.
Think about this for a minute. Most people assume that getting your web site to the top of the search engine listings will solve all their web marketing problems. The reality is that it doesn't matter how many visitor
One day, I made an appointment to get a quote from an IT company on setting up a new office. We agreed on 3pm on-site one day the following week. Excellent! I had shortlisted some likely suspects and emailed and telephoned three companies to see if there was ‘a fit’.This is a lot more work than I usually do to procure a service or buy a product. I’m a see the house one day, buy it the next kind of girl.But IT is serious.Having reliable equipment connections and virt
Think about this for a minute. Most people assume that getting your web site to the top of the search engine listings will solve all their web marketing problems. The reality is that it doesn't matter how many visitor
It must be one my personal business nightmares, if you can imagine having just flown to New York to meet a new client and the airline has lost all your clothes! So what can one learn from such events about delivering great customer service experiences?The best laid plans of mice and men often go awryTo give you the background, I’d just been to California and had arranged to meet the COO of a potential great new client in New York on my way back home to England. I’d
Think about this for a minute. Most people assume that getting your web site to the top of the search engine listings will solve all their web marketing problems. The reality is that it doesn't matter how many visitor
Diamond engagement rings are proudly and traditionally worn by a bride-to-be as a powerful symbol that she is "taken" and will soon be married to her true love. The ring is viewed as an indication of love, faith, fidelity, celebration, and the wealth of the groom. By placing the ring on his soon-to-be-wife, the groom gives the world an outward demonstration that he not only loves his bride, but also can afford to marry her and take her from her father's care. Diamond engagement rings,
The search engine positioning firm I was working with has many satisfied national clients, are highly skilled and great people to work with, but their marketing strategy was broken. Their website looked very similar to their competitors' sites. In fact, with a lot of information about what they do and who they are, it read like a blend of the information found on websites of other firms who offer similar services.
Many small business owners look at their competitors' marketing materials and cobble together the information for their own pieces based on what they see. The problem with this approach is that they are copying a strategy that isn't working for someone else. Onc
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