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Digg it UP - What Is In Your Marketing Tool Box and Are Those Tools Delivering You Sharp Sales?
Electronic fund transfers is a secure and efficient system that assists electronic payments and collections. However, EFT systems and securities may contain loopholes creating possibilities for EFT frauds. Over the years, EFT frauds have resulted in losses running into the millions.Fraud in an EFT occurs as a result of unauthorized instruction, alteration of the amount or name of the receiver, etc. A number of electronic funds transfer frauds have involved the direct interception or modificat
If you begin to add up the costs of all of the tools within your Marketing Tool Box, you can easily accumulate a value in excess of $50,000 or more on an annual basis. As a small business coach, my clients are always amazed when they start this activity by listing their marketing tools and costs. By identifying and assessing your marketing costs, you, the small business owner can
Date stamps have become very popular in order to mark the current dates on various pieces of files and documents or even objects. It provides brief information about when the object was last handled. Date stamps are an extension of the rubber stamps that involves the application of ink on a surface molded in shape of numbers. Ink is applied in the date stamp and an impression is engraved on the object. Date stamps have a mechanism to change the date with the help of a knob, which is rotated on the t
However, if you understand the importance of marketing, maybe now is the time to check out your marketing tool box and assess your marketing tools to ensure that they will deliver you sharp sales in 2006.
Your marketing tool box much like a traditional tool box and has 2 sections. The top section sits on top of the bottom section. Within the second section of your tool box or the bottom is the “heavier” marketing tools. Remember, each tool has a cost. NOTE: An estimated price range is included.
Top Section -- Lightweight Tools
- Business Cards -- $20 to $200 for 1,000 cards
- Brochures -- $.50 to $2.00 for 100 brochures
- Flyers -- $.25 to $1.00 each
- Letterhead -- $.05 to $.20 each
- Envelopes -- $.05 to $.10 each
- Post Cards -- $.05 to $.50 each
- Postage -- $.25 to $.39 each piece
- Giveaways -- $.10 to $10,000 for 100 to 5,000 quantities
- CD’s or DVD’s -- $5.00 each to $2,000 for 50
- Referrals -- Free however in many cases there is an indirect cost
NOTE: If you as the small business owner contributed to the design, development and production of any of these tools, remember to estimate your time at $100 per hour.
Bottom Section -- Heavyweight Tools
- Speaking Engagements -- Usually free, sometimes can generate income (Does not include time to write or practice the speech. Estimate $100/hour.)
- Printed Book -- $3,000 to $10,000+ for 1,000 copies (Does not include time to write the book. Estimate $100/hour.)
- Articles -- Free submission to sites such as Ezine Articles (Does not include time involved in writing. Estimate $100/hour.)
- Paid Media Advertisements -- Radio, TV, Newspapers, Trade Journals and Internet Adwords -- Cost .05 pay through click to $10,000 plus per advertisement
- Website -- $100 to $10,000 development cost with monthly hosting fees from $10 to $30
- Chamber Membership -- $200 to $1,000 per chamber
- Professional Associations -- $100 to $500 per association Networking Groups Traditional -- BNI, Leads, LeTip -- $1,000 to $2,000 per group includes breakfast or luncheon fees
- Networking Groups Non-Traditional -- Fast Pitch Networking -- $20 online or $40 on site with no annual membership fees
If you begin to add up the costs of all of the tools within your Marketing Tool Box, you can easily accumulate a value in excess of $50,000 or more on an annual basis. As a small business coach, my clients are always amazed when they start this activity by listing their marketing tools and costs. By identifying and assessing your marketing costs, you, the small business owner can
In the world of new product development, we the developers and inventors must see the need for a constant flow of newness. It's the consumers desire to see new items in retail stores that helps pull customers through the doors.It's a simple matter of following the path of attraction. We, the inventors, need to attract the manufacturers to our inventions and new products. Manufacturers need to attract retailers to buy these inventions and new products. Retailers need to attract customers into
Top Section -- Lightweight Tools
- Business Cards -- $20 to $200 for 1,000 cards
- Brochures -- $.50 to $2.00 for 100 brochures
- Flyers -- $.25 to $1.00 each
- Letterhead -- $.05 to $.20 each
- Envelopes -- $.05 to $.10 each
- Post Cards -- $.05 to $.50 each
- Postage -- $.25 to $.39 each piece
- Giveaways -- $.10 to $10,000 for 100 to 5,000 quantities
- CD’s or DVD’s -- $5.00 each to $2,000 for 50
- Referrals -- Free however in many cases there is an indirect cost
NOTE: If you as the small business owner contributed to the design, development and production of any of these tools, remember to estimate your time at $100 per hour.
Bottom Section -- Heavyweight Tools
- Speaking Engagements -- Usually free, sometimes can generate income (Does not include time to write or practice the speech. Estimate $100/hour.)
- Printed Book -- $3,000 to $10,000+ for 1,000 copies (Does not include time to write the book. Estimate $100/hour.)
- Articles -- Free submission to sites such as Ezine Articles (Does not include time involved in writing. Estimate $100/hour.)
- Paid Media Advertisements -- Radio, TV, Newspapers, Trade Journals and Internet Adwords -- Cost .05 pay through click to $10,000 plus per advertisement
- Website -- $100 to $10,000 development cost with monthly hosting fees from $10 to $30
- Chamber Membership -- $200 to $1,000 per chamber
- Professional Associations -- $100 to $500 per association Networking Groups Traditional -- BNI, Leads, LeTip -- $1,000 to $2,000 per group includes breakfast or luncheon fees
- Networking Groups Non-Traditional -- Fast Pitch Networking -- $20 online or $40 on site with no annual membership fees
If you begin to add up the costs of all of the tools within your Marketing Tool Box, you can easily accumulate a value in excess of $50,000 or more on an annual basis. As a small business coach, my clients are always amazed when they start this activity by listing their marketing tools and costs. By identifying and assessing your marketing costs, you, the small business owner can
Would you rather go out to a different store every time you want to buy something, never being completely satisfied with what you get, and having to look for a new store on each new shopping trip or would you rather go to the same store and get everything that you need and want each time you go? The same is true for your customers. Just like anyone seeking a relationship, customers want a long-standing business relationship not a one night stand. To get your business to flourishing you need to fo
NOTE: If you as the small business owner contributed to the design, development and production of any of these tools, remember to estimate your time at $100 per hour.
Bottom Section -- Heavyweight Tools
- Speaking Engagements -- Usually free, sometimes can generate income (Does not include time to write or practice the speech. Estimate $100/hour.)
- Printed Book -- $3,000 to $10,000+ for 1,000 copies (Does not include time to write the book. Estimate $100/hour.)
- Articles -- Free submission to sites such as Ezine Articles (Does not include time involved in writing. Estimate $100/hour.)
- Paid Media Advertisements -- Radio, TV, Newspapers, Trade Journals and Internet Adwords -- Cost .05 pay through click to $10,000 plus per advertisement
- Website -- $100 to $10,000 development cost with monthly hosting fees from $10 to $30
- Chamber Membership -- $200 to $1,000 per chamber
- Professional Associations -- $100 to $500 per association Networking Groups Traditional -- BNI, Leads, LeTip -- $1,000 to $2,000 per group includes breakfast or luncheon fees
- Networking Groups Non-Traditional -- Fast Pitch Networking -- $20 online or $40 on site with no annual membership fees
If you begin to add up the costs of all of the tools within your Marketing Tool Box, you can easily accumulate a value in excess of $50,000 or more on an annual basis. As a small business coach, my clients are always amazed when they start this activity by listing their marketing tools and costs. By identifying and assessing your marketing costs, you, the small business owner can
The real estate business can be a lucrative job option. However, the job of a real estate agent may not be a full-time career option for a large number of people. Real estate agents earn a cut whenever they successfully close a deal. They do not necessarily have to follow regular office hours, as business opportunities arise when clients approach them. Real estate agents may work as individual entities or collaborate with brokers or real estate firms. In some instances they are hired as salaried emp
If you begin to add up the costs of all of the tools within your Marketing Tool Box, you can easily accumulate a value in excess of $50,000 or more on an annual basis. As a small business coach, my clients are always amazed when they start this activity by listing their marketing tools and costs. By identifying and assessing your marketing costs, you, the small business owner can
Nothing has changed. Your ancestors lived by faith. Some planted crops and waited for the harvest. Others worked for the “boss” and by faith expected pay for their labor.Every venture, business or otherwise, is an act of faith. You ride in an airplane believing that you will reach your destination without consequence. Lost luggage is a given.IN THE BEGINNINGLife is lived “one-step” at a time. A journey of a thousand miles begins with one step and then another. Drive to th
If you begin to add up the costs of all of the tools within your Marketing Tool Box, you can easily accumulate a value in excess of $50,000 or more on an annual basis. As a small business coach, my clients are always amazed when they start this activity by listing their marketing tools and costs. By identifying and assessing your marketing costs, you, the small business owner can determine what you need to do to work smarter and not harder.
Upon completion of this activity, I ask them this two-fold question:
If your marketing is costing you $25,000 to $50,000 on an annual basis, what is your conversion rate or how much money is it costing you to acquire each and every client?
Then, what tools are sharper or giving you a higher conversion rate and why are you keeping any tools that aren’t effective?
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