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  • Digg it UP - Irresistible Event Registrations: How to Overcome Objections About Old Content

    Choosing the Wrong School Can Kill Your Career
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    u have a new theme?

  • Layout and format of your brochure – swap out section locations
  • Webpages that talk about the event - use fresh design and colors
  • <

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    Perhaps you have a book out, or a wonderful service that helps people make their lives better. Authors/publishers are great at getting their books written. Entr
    In addition to changing or adding new programs, speakers and events, be sure to keep your promotional copy and "voice" fresh as well.

    Beware the fresh coat of paint

    Before you scrape off last year's dates and slap on next year's information, think about what you would think if you got the same old, same old in your mail or inbox. Remember the teacher in Charlie Brown? You could hear her voice but not what she was saying.

    Before you go to the printer

    Yes, a fresh coat of paint will save you money versus a redesign. But beware, it can cost you more where it really hurts - in attendance - if you don't keep your marketing exciting. Consider the following changes when sprucing up your materials:

    • Brochure cover – do you have a new theme?
    • Layout and format of your brochure – swap out section locations
    • Webpages that talk about the event - use fresh design and colors
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    ou scrape off last year's dates and slap on next year's information, think about what you would think if you got the same old, same old in your mail or inbox. Remember the teacher in Charlie Brown? You could hear her voice but not what she was saying.

    Before you go to the printer

    Yes, a fresh coat of paint will save you money versus a redesign. But beware, it can cost you more where it really hurts - in attendance - if you don't keep your marketing exciting. Consider the following changes when sprucing up your materials:

    • Brochure cover – do you have a new theme?
    • Layout and format of your brochure – swap out section locations
    • Webpages that talk about the event - use fresh design and colors
    • <

      Skilled Worker Shortage Threatens Manufacturers' Productivity
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      own? You could hear her voice but not what she was saying.

      Before you go to the printer

      Yes, a fresh coat of paint will save you money versus a redesign. But beware, it can cost you more where it really hurts - in attendance - if you don't keep your marketing exciting. Consider the following changes when sprucing up your materials:

      • Brochure cover – do you have a new theme?
      • Layout and format of your brochure – swap out section locations
      • Webpages that talk about the event - use fresh design and colors
      • <

        Smart Marketing - Making an Offer
        Attracting buyers is your business in any line of work that you promote. What kind of offers is your company advertising? Developing an offer requires more tha
        ost you more where it really hurts - in attendance - if you don't keep your marketing exciting. Consider the following changes when sprucing up your materials:
        • Brochure cover – do you have a new theme?
        • Layout and format of your brochure – swap out section locations
        • Webpages that talk about the event - use fresh design and colors
        • <

          Business Grants for Women
          Many women in business find that in order to meet their business' financial needs, they turn to searching out a loan source. Business loans for women are widely
          u have a new theme?

        • Layout and format of your brochure – swap out section locations
        • Webpages that talk about the event - use fresh design and colors
        • Change titles, topics and themes each year – what is new and exciting?
        • Use the words "new", "revised" and "updated" for fresh appeal.

        It can be so much easier to scrape and re-paint – but put a little elbow grease into your promotional materials and watch your efforts, well, shine.

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