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Digg it UP - Fundamentals of Real Estate Marketing
Business contact information is a necessary requirement for pre qualifying potential clients. There are certain attributes that you want to look for in business contacts so you need to capture and track that information.Every prospect's file should have a list of his/her business contact information. It doesn't matter how you get the information, it simply ma
Focus and consistency bring benefits over the long haul, but it takes patience. An ad-testing program, for example, could take several months to
Gold Up! Money Down! Minting gold coins is a slow process; need to be attended very carefully for its quality and quantity standards. Today’s 10 grams of gold coin is worth more in money value tomorrow. It goes up and up daily. But, the value of currency declines when compared with Gold any day after today. Price of silver, copper, steel, metals and other
Fundamentals of research
Effective marketing demands thorough research, the more of it the better. In fact, I would rank research in the top-three factors of successful marketing.
Before you can write a brochure to inform your audience ... before you can write an advertisement to persuade your audience ... before you can write Web content to educate your audience ... you have to know everything about your audience.
You have to know what their days are like, how they define success, what they worry about. Everything. Only then can you begin to communicate to them effectively.
Fundamentals of focus
In marketing and communications, seduction lurks around every corner. New ideas emerge during a prolonged campaign. Distractions and side doors present themselves. “This is old,” you might think. “I need to shake things up a little.”
Focus and consistency bring benefits over the long haul, but it takes patience. An ad-testing program, for example, could take several months to
Think a moment about the journalist and the historian. The former is presenting the new(s) the latter combines the new into a (historic) perspective.If you want to be in the lead with new trends like the innovator you should know the new(s). You should know about all new developments and more important, you should try and proof them. This is more than a single
Before you can write a brochure to inform your audience ... before you can write an advertisement to persuade your audience ... before you can write Web content to educate your audience ... you have to know everything about your audience.
You have to know what their days are like, how they define success, what they worry about. Everything. Only then can you begin to communicate to them effectively.
Fundamentals of focus
In marketing and communications, seduction lurks around every corner. New ideas emerge during a prolonged campaign. Distractions and side doors present themselves. “This is old,” you might think. “I need to shake things up a little.”
Focus and consistency bring benefits over the long haul, but it takes patience. An ad-testing program, for example, could take several months to
If you are going to run a car wash fundraiser for a nonprofit group it makes sense not to waste the water especially since the water is probably being donated by a business, which has allowed you to use their parking lot.Most garden hose outlets in commercial centers run at about 10 gallons per minute and if you simply let the water run the entire time that you
You have to know what their days are like, how they define success, what they worry about. Everything. Only then can you begin to communicate to them effectively.
Fundamentals of focus
In marketing and communications, seduction lurks around every corner. New ideas emerge during a prolonged campaign. Distractions and side doors present themselves. “This is old,” you might think. “I need to shake things up a little.”
Focus and consistency bring benefits over the long haul, but it takes patience. An ad-testing program, for example, could take several months to
Are you creating a positive, professional impression when you email your co-workers and customers? Or, is Miss Manners shrieking in horror every time you hit the send button? Are you being efficient and effective when you send messages, or are you wasting time? To find out, take this fun quiz.1. The tone of a professional email message should be:a. Co
Fundamentals of focus
In marketing and communications, seduction lurks around every corner. New ideas emerge during a prolonged campaign. Distractions and side doors present themselves. “This is old,” you might think. “I need to shake things up a little.”
Focus and consistency bring benefits over the long haul, but it takes patience. An ad-testing program, for example, could take several months to
They’re everywhere. The bigger, the brighter, the bolder, and the tackier- the better. They’re red hats, and they’ve become a staple of the retail landscape over the course of the past few years thanks to the Red Hat Society. The Red Hat Society is the latest craze sweeping the over-50 female population with a single guiding purpose- to have fun. That includes bol
Focus and consistency bring benefits over the long haul, but it takes patience. An ad-testing program, for example, could take several months to start producing valuable insight. It takes steady measurement. It takes long-term vision. It takes focus.
Fundamentals of testing
Eugene Schwartz, author of Breakthrough Advertising, said it best: “There are no answers in direct mail except test answers. You don’t know whether something will work until you test it. And you cannot predict test results based on past experience.”
What he meant was, you can take an offer that has worked for somebody else in your industry, apply it to your audience, and have it flop.
Sure, there are “best practices” you can start with. And you can learn a lot from the successes and failures of other marketers. But to get the best possible ROI on your marketing investment, there is no substitute for testing.
Think of it this way. Best practices will put you ahead of 75% of your competition. Testing will help you surpass the other 25%.
Fundamentals of honesty
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