Tags |
|
|
Links |
|
|
Digg it UP - 5 Marketing Lessons From the 'King of Make-up' - Max Factor
Marketers from every niche have common ground when it comes to bills. Yeah, every month there’s a new stack of bills demanding to be paid. Will there be enough profit to slide right through bill paying time without a flinch? Or do you find yourself fretting about whether you’ll even break even? You don’t have to be victimized by envelopes and 8x10 sheets of paper. Implement these 3 techniques to boost your sales.1. Find More Customers The first thing that comes to mind when we think of making more money is getting more customers through our doors. In fact, the majority of advertising focuses on doing just that. There are several things you can do to entice more customers to buy from you.Implement Follow-Ups Marketi
LESSON 3 – Make everyone feel good (and unique and special.)
At his famous Studio Max Factor built four special “celebrity make-up rooms” each designed to bring out the best in women of a particular hair color: one room labeled "For Blondes Only" (decorated in flattering shades of blue); other rooms were solely for Redheads (done in mint green), Brunettes (dusty rose pink), or Brownettes (pale peach) – all designed to make them FEEL GOOD!
So you may not have an office where people visit you, but it’s still important you find ways to make clients feel good about doing business with you. Here are few tips how.
I have been thinking about a conversation I had last night with a young woman I used to work with and thought I would share what may be possible solutions for all of you who are feeling frustrated, angry, unappreciated and just plain crummy about getting up and going to work everyday. So what are you going to do about it? And just when are you going to stop making excuses for staying and get yourself out of the mire you call a job. Of course, you need to make the decisions based on what is good for you – and what is good for you should be first and foremost in your mind – not what others might think or loyalty to people who are not loyal to you.What gets you excited (we are not talking about that really cute guy or gal you ran into
But what’s even more important is that his strategies can be simply replicated in your business to attract all the new and repeat clients you want. Here is how…
Five marketing lessons from Max Factor.
LESSON 1 – Transform ordinary people into dazzling super-stars.
That’s what Max did – he turned ordinary people into movie stars. Whether he knew it or if by pure accident, Max tapped into one of the most powerful marketing weapons – the human desire for fame and fortune.
He wasn’t selling make-up. He sold a chance to be a bit more like Bette Davis, Marlene Dietrich, Judy Garland or other famous movie stars of his time.
Simple, right? But take a look at all your marketing materials…
LESSON 2 – Help clients SEE the need for your service or product.
One of Factor’s most bizarre inventions was the “Beauty Calibrator” - a weird gizmo for measuring the face, which looked more like a medieval torture device than anything you’d find in a local beauty parlor.
It’s hard to imagine that people would voluntarily put this contraption on their heads – but they did. You see, Max’s invention was designed to discover what was “wrong” with client’s face and how they NEEDED to use his make-up to correct the flaws.
Why is this important? Just like we don’t argue with a doctor sharing with us the results of a medical test he or she might have put us through, we tend to take for a fact something that was measured and is presented in a structured and organized way.
If you find your prospects a bit resisting to taking the “final step” with you, it’s likely because they are not sure they really need it and how they will benefit from your help.
But find a structured way to illustrate the need for your services and watch the resistance melt away.
LESSON 3 – Make everyone feel good (and unique and special.)
At his famous Studio Max Factor built four special “celebrity make-up rooms” each designed to bring out the best in women of a particular hair color: one room labeled "For Blondes Only" (decorated in flattering shades of blue); other rooms were solely for Redheads (done in mint green), Brunettes (dusty rose pink), or Brownettes (pale peach) – all designed to make them FEEL GOOD!
So you may not have an office where people visit you, but it’s still important you find ways to make clients feel good about doing business with you. Here are few tips how.
"The state of the art is whatever Microsoft says it is." - Bryce's LawINTRODUCTIONHave you ever been looking through a mega-hardware store/garden shop and not been able to find precisely what you are looking for? Instead, you settle for something else which you take home, try it, and regret having purchased. Instead of returning it though, you think it is not worth your time and throw it in the garbage. Not only is the exact merchandise not available, merchants even go so far as to make the item difficult to return in order to discourage you from doing so. Even if you do, there is a penalty fee associated with it. You're stuck and you learn to live with it.There is a growing trend to accept second class
He wasn’t selling make-up. He sold a chance to be a bit more like Bette Davis, Marlene Dietrich, Judy Garland or other famous movie stars of his time.
Simple, right? But take a look at all your marketing materials…
LESSON 2 – Help clients SEE the need for your service or product.
One of Factor’s most bizarre inventions was the “Beauty Calibrator” - a weird gizmo for measuring the face, which looked more like a medieval torture device than anything you’d find in a local beauty parlor.
It’s hard to imagine that people would voluntarily put this contraption on their heads – but they did. You see, Max’s invention was designed to discover what was “wrong” with client’s face and how they NEEDED to use his make-up to correct the flaws.
Why is this important? Just like we don’t argue with a doctor sharing with us the results of a medical test he or she might have put us through, we tend to take for a fact something that was measured and is presented in a structured and organized way.
If you find your prospects a bit resisting to taking the “final step” with you, it’s likely because they are not sure they really need it and how they will benefit from your help.
But find a structured way to illustrate the need for your services and watch the resistance melt away.
LESSON 3 – Make everyone feel good (and unique and special.)
At his famous Studio Max Factor built four special “celebrity make-up rooms” each designed to bring out the best in women of a particular hair color: one room labeled "For Blondes Only" (decorated in flattering shades of blue); other rooms were solely for Redheads (done in mint green), Brunettes (dusty rose pink), or Brownettes (pale peach) – all designed to make them FEEL GOOD!
So you may not have an office where people visit you, but it’s still important you find ways to make clients feel good about doing business with you. Here are few tips how.
It is important to have label printers that are portable and hence can be carried from one place to another so that labeling can be done on the spot. There are many portable printers available today that have a battery inside that is rechargeable and allows the printer to work for hours before a recharge is necessary. These handheld printers are lightweight and compact and can be easily carried. A keyboard is integrated with the printer to allow the user to enter the details to be printed.Labeling machines that can be carried anywhere?from an office to a shop floor?are also available. These are rugged, heavy-duty industrial label printer types that have a wide variety of color label tapes. Another class of printers that are availab
It’s hard to imagine that people would voluntarily put this contraption on their heads – but they did. You see, Max’s invention was designed to discover what was “wrong” with client’s face and how they NEEDED to use his make-up to correct the flaws.
Why is this important? Just like we don’t argue with a doctor sharing with us the results of a medical test he or she might have put us through, we tend to take for a fact something that was measured and is presented in a structured and organized way.
If you find your prospects a bit resisting to taking the “final step” with you, it’s likely because they are not sure they really need it and how they will benefit from your help.
But find a structured way to illustrate the need for your services and watch the resistance melt away.
LESSON 3 – Make everyone feel good (and unique and special.)
At his famous Studio Max Factor built four special “celebrity make-up rooms” each designed to bring out the best in women of a particular hair color: one room labeled "For Blondes Only" (decorated in flattering shades of blue); other rooms were solely for Redheads (done in mint green), Brunettes (dusty rose pink), or Brownettes (pale peach) – all designed to make them FEEL GOOD!
So you may not have an office where people visit you, but it’s still important you find ways to make clients feel good about doing business with you. Here are few tips how.
Most people think they know what it means to be technically unemployed. The reason for the term "technically" is because no matter what one person may think of as far as unemployment, your government may have a totally different idea and definition. Therefore, if you're currently not working and wonder if you are considered unemployed then you might want to read this technical overview of just what it is that makes a person unemployed.The reason to even go into this argument is because many people look at unemployment figures and think to themselves, "7% unemployment? That's not too bad." Well, maybe it's not, based on previous numbers, but it's not a true reflection of how many people are out of work, because out of work doesn
But find a structured way to illustrate the need for your services and watch the resistance melt away.
LESSON 3 – Make everyone feel good (and unique and special.)
At his famous Studio Max Factor built four special “celebrity make-up rooms” each designed to bring out the best in women of a particular hair color: one room labeled "For Blondes Only" (decorated in flattering shades of blue); other rooms were solely for Redheads (done in mint green), Brunettes (dusty rose pink), or Brownettes (pale peach) – all designed to make them FEEL GOOD!
So you may not have an office where people visit you, but it’s still important you find ways to make clients feel good about doing business with you. Here are few tips how.
Corporate gift baskets have become de rigueur in doing business these days. If you do marketing, you know that corporate gift baskets are among the most popular thank you and holiday gifts sent out between businesses. The stuffing for the basket may include anything from jars of jam to bottles of wine to chocolate bars, and once the goodies are consumed, the gift and sender are often relegated to the back of the mind. There are ways to make your corporate gifts more memorable, though. Here are a few ideas for corporate holiday gift baskets that will pay off for you in better business year round.1. A Coffee Basket for the Office Don’t forget your customer’s staff when sending out gift baskets. Include the office support staff w
LESSON 3 – Make everyone feel good (and unique and special.)
At his famous Studio Max Factor built four special “celebrity make-up rooms” each designed to bring out the best in women of a particular hair color: one room labeled "For Blondes Only" (decorated in flattering shades of blue); other rooms were solely for Redheads (done in mint green), Brunettes (dusty rose pink), or Brownettes (pale peach) – all designed to make them FEEL GOOD!
So you may not have an office where people visit you, but it’s still important you find ways to make clients feel good about doing business with you. Here are few tips how.
LESSON 4 - Let your clients be your most effective marketing weapon.
Many of Max’s clients appeared in his advertising campaigns promoting his products. The magnetic power of celebrity endorsements is nothing new, but are you using it in your business?
You don’t need world famous movie stars to be your clients. Turn your regular customers into mini-celebrities by asking them for testimonials and featuring their success stories on your website and in other marketing materials.
LESSON 5 – Create an enduring brand.
I doubt that Max Factor was overwhelmingly concerned with branding, yet over 70 years later the company he started still thrives as one of the global power-players in the cosmetic industry.
The company still uses his photo on the front page of their website and his story is listed on the “about us” page. I believe it’s because Max Factor was his own brand.
Everyday I run into people who try to make their marketing materials look like they are a world-wide, multi-billion dollar heartless corporation. What they forget to show through is their PERSONALITY.
Here is a newsflash – we don’t do business with corporations – we do business with other people!
With the explosion of professional service providers starting their own businesses, chances are you’ve got more competitors than you care to count – all appearing to offer the services and products identical to yours.
The solution? Take it from Max Factor and make YOUR PERSONALITY count and let people get to know YOU. The more competitive your field is the more this matters. Because no one can duplicate you!
(c) 2005 Adam M. Urbanski
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/28956/diggitup-5-Marketing-Lessons-From-the-King-of-Makeup--Max-Factor.html">5 Marketing Lessons From the 'King of Make-up' - Max Factor</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/28956/diggitup-5-Marketing-Lessons-From-the-King-of-Makeup--Max-Factor.html]5 Marketing Lessons From the 'King of Make-up' - Max Factor[/url]
Related Articles:
Advertising on Pooper Scoopers at the Rodeo
Top 10 Job Interview Questions with Tips on How to Answer
Performance Expectations - 5 Tips and 5 Questions
Bookmark it:
|