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Digg it UP - Small Business Marketing Tip #7: Annoy Your Competition And Make Money In The Process
The key to being a smart project manager is to remember how you are going to manage your project, to know what to do if it does not work, and to win and keep the support of all of the project stakeholders.How are you going to do it?Remembering the followin
There are no books or statues of people who just got their fair share.
Small business owners and independent sales people who let the status quo drive their lives and business are destined to only receive the bare minimum.
The crazy thin
We are a society of information junkies. We thirst for information every single day. When we consider our own buying habits, where do we go? If it is a big item we might go to Consumer Reports or search for information online. We will certainly go to Google or Yahoo and search fo
What???
You heard me…you should be pissing off your competition on a regular basis.
Here’s why…
If you are annoying your competition you must be doing something they don’t like. One thing you are probably doing is taking their customers.
Hey, that’s a good thing.
People generally don’t get annoyed with other people if they are minding their own business and business people generally don’t get mad at other businesses people unless they are making their lives more difficult, stealing their customers or nabbing the lion’s share of the local business.
Now, don’t you see why it’s so important to be annoying your competition?
You need to be constantly making it difficult for you competitors to compete with you. Make it hard for them to keep up with all the innovative and powerful marketing ideas, strategies and stunts you pull to grab more than your fair share of the business and some of their customers in the process.
If you look back in history who is written about in history books, who is immortalized in paintings and statues?
The trouble makers.
The people who rubbed others the wrong way.
The people who created tension.
Those are people who got attention. Those are the people who get remembered, immortalized and talked about.
And that is what you want to strive to be in your market.
Will you turn some customers away by your actions?
YOU BET…and that’s a good thing.
You have to sacrifice a portion of people that wouldn’t be good great customers anyway in order to get another portion to embrace, love and talk about you. They will buy everything you have to sell.
There are no books or statues of people who just got their fair share.
Small business owners and independent sales people who let the status quo drive their lives and business are destined to only receive the bare minimum.
The crazy thing
The surety and effectiveness of a Six Sigma project relies heavily on leveraging the enterprise-wide knowledge of the project implementation team. Hoping for the best could hardly have any meaning, provided the team lacks overall knowledge of the goals, customs, and the treasury of k
Now, don’t you see why it’s so important to be annoying your competition?
You need to be constantly making it difficult for you competitors to compete with you. Make it hard for them to keep up with all the innovative and powerful marketing ideas, strategies and stunts you pull to grab more than your fair share of the business and some of their customers in the process.
If you look back in history who is written about in history books, who is immortalized in paintings and statues?
The trouble makers.
The people who rubbed others the wrong way.
The people who created tension.
Those are people who got attention. Those are the people who get remembered, immortalized and talked about.
And that is what you want to strive to be in your market.
Will you turn some customers away by your actions?
YOU BET…and that’s a good thing.
You have to sacrifice a portion of people that wouldn’t be good great customers anyway in order to get another portion to embrace, love and talk about you. They will buy everything you have to sell.
There are no books or statues of people who just got their fair share.
Small business owners and independent sales people who let the status quo drive their lives and business are destined to only receive the bare minimum.
The crazy thin
Getting promoted is most likely the best thing that can happen to you at your job (assuming it's accompanied by a raise). If you have a list of goals that you want to accomplish at your company, it is probably not only number one, but bolded, underlined, and highlig
If you look back in history who is written about in history books, who is immortalized in paintings and statues?
The trouble makers.
The people who rubbed others the wrong way.
The people who created tension.
Those are people who got attention. Those are the people who get remembered, immortalized and talked about.
And that is what you want to strive to be in your market.
Will you turn some customers away by your actions?
YOU BET…and that’s a good thing.
You have to sacrifice a portion of people that wouldn’t be good great customers anyway in order to get another portion to embrace, love and talk about you. They will buy everything you have to sell.
There are no books or statues of people who just got their fair share.
Small business owners and independent sales people who let the status quo drive their lives and business are destined to only receive the bare minimum.
The crazy thin
Are you one of the many who is plumb sick and tired of working for someone whose I.Q. equals the calories in a lettuce leaf? For an organization that mouths promises about Promoting From Within, while having a dozen ads on Monster.com? Whose idea of a Good Company Person is an
The people who created tension.
Those are people who got attention. Those are the people who get remembered, immortalized and talked about.
And that is what you want to strive to be in your market.
Will you turn some customers away by your actions?
YOU BET…and that’s a good thing.
You have to sacrifice a portion of people that wouldn’t be good great customers anyway in order to get another portion to embrace, love and talk about you. They will buy everything you have to sell.
There are no books or statues of people who just got their fair share.
Small business owners and independent sales people who let the status quo drive their lives and business are destined to only receive the bare minimum.
The crazy thin
Every business owner and manager has encountered it at least once in his or her career, probably more like several times a year. An employee requests time off to volunteer in the community. The company may even have a policy allowing, if not encouraging such a practice.Meanwhi
There are no books or statues of people who just got their fair share.
Small business owners and independent sales people who let the status quo drive their lives and business are destined to only receive the bare minimum.
The crazy thing is – it’s not much harder or more time consuming to be the best.
If you want to make your life and your business Enjoyable, Simple and Prosperous you need to start annoying some people today.
Start with your competition by doing smart marketing.
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