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Digg it UP - Small Business Marketing Tips #3: What Most Marketing & Vacuums Have In Common - They Both Suck!
I’ve always had a sweet tooth, so when the sugar substitute, Equal, came along, I was an early adopter.Of course, the only problem with Equal is the price per packet, which I believe is about three times as expensive as the next well-known brand, the one in the pink wrappers. Naturally, I have to have expensive tastes. To me, the blue stuff tastes better.For years, I’ve been buying Equal in the restaurant size box, with 2500 packets. This lasts me for months, and it brings the price in line with the pink stuff. But now, the wholesale to the
A vacuum
2. What’s in it for me – the customer?
It doesn’t lose suction
3. How much does it cost?
Not mentioned (more on this later)
4. Why should I believe what you say?
The first vacuum to not lose suction.
A short and simple statement that answers 3 out of the four power questions
No matter what, your business will benefit from Six Sigma certification; unless, of course, some unforseen situation happens to disrupt the implementation of the Six Sigma methodology; not the least of which is inadequate Six Sigma training.Six Sigma Certification - Will It Really Benefit Your Organization?The success of Six Sigma certification and implementation depends on many factors. It requires nothing less than a relentless effort and dedication to see that it succeeds. Although specific procedures may be in place, an equal responsibi
I love it for what it is, what it looks like, what it promises and I love the marketing.
Let’s talk about the marketing. Let’s talk about it because the marketing is all the things I just mentioned.
This company is smart. They build marketing into the product at ground zero. They vacuum is scendsational to look at. It’s a cool and innovative thing of beauty and I’m sure to some it’s a hideous yellow beast, which from a marketing perspective is the right place to be.
They are following our rule of thirds principle here which is one I suggest you all strive to follow. Not being afraid to piss off, turn off and not be for at least a third of the population.
The Dyson also has a completely innovative design that moves completely based on a ball concept for revolutionary mobility – that’s worth looking at and talking about. They have built in buzz right in the product design.
See how that’s marketing at ground zero. You can do that too…
Next, I want to talk about the claims they make. Their irresistible offer is short and simple – “The first vacuum cleaner that doesn't lose suction.” Let’s analyze this.
1. What are we selling?
A vacuum
2. What’s in it for me – the customer?
It doesn’t lose suction
3. How much does it cost?
Not mentioned (more on this later)
4. Why should I believe what you say?
The first vacuum to not lose suction.
A short and simple statement that answers 3 out of the four power questions
Branding your image is just one step towards growing into something better than your competition. To brand is to have style and a unique image that is better than the rest Branding your product or service is a wonderful way of gaining new customers and narrowing in on your business’s core competencies. By following 4 simple steps nearly any business can develop a brand name.Branding is as much a process as it is luck or any other alignment of the stars mentality. If you follow the 4 simple steps outlined below you can brand just about any product,
This company is smart. They build marketing into the product at ground zero. They vacuum is scendsational to look at. It’s a cool and innovative thing of beauty and I’m sure to some it’s a hideous yellow beast, which from a marketing perspective is the right place to be.
They are following our rule of thirds principle here which is one I suggest you all strive to follow. Not being afraid to piss off, turn off and not be for at least a third of the population.
The Dyson also has a completely innovative design that moves completely based on a ball concept for revolutionary mobility – that’s worth looking at and talking about. They have built in buzz right in the product design.
See how that’s marketing at ground zero. You can do that too…
Next, I want to talk about the claims they make. Their irresistible offer is short and simple – “The first vacuum cleaner that doesn't lose suction.” Let’s analyze this.
1. What are we selling?
A vacuum
2. What’s in it for me – the customer?
It doesn’t lose suction
3. How much does it cost?
Not mentioned (more on this later)
4. Why should I believe what you say?
The first vacuum to not lose suction.
A short and simple statement that answers 3 out of the four power questions
You’ve ever wondered why coca-cola is selling more than Pepsi? Even though in test Pepsi have shown to be picked most by it’s taste?You guessed it, branding.If you’re running an online business it’s vital for you to brand yourself. If you are into affiliate marketing and want to make it big. Don’t just send people away through the affiliate link, capture their information in an autoresponder.If you are making a blog, don’t just call it something be sure to stamp it with your name and your business name as often as possible without ru
They are following our rule of thirds principle here which is one I suggest you all strive to follow. Not being afraid to piss off, turn off and not be for at least a third of the population.
The Dyson also has a completely innovative design that moves completely based on a ball concept for revolutionary mobility – that’s worth looking at and talking about. They have built in buzz right in the product design.
See how that’s marketing at ground zero. You can do that too…
Next, I want to talk about the claims they make. Their irresistible offer is short and simple – “The first vacuum cleaner that doesn't lose suction.” Let’s analyze this.
1. What are we selling?
A vacuum
2. What’s in it for me – the customer?
It doesn’t lose suction
3. How much does it cost?
Not mentioned (more on this later)
4. Why should I believe what you say?
The first vacuum to not lose suction.
A short and simple statement that answers 3 out of the four power questions
All top entrepreneurs know that there are only three ways to grow any business1. Increase your customer baseIdentify the prospective customers in your target market. Review your marketing strategies, are they effective and cost efficient? Do they work? Make sure that the promotional or lead creating format you choose is best suited to your type of product or service. The aim of any enquiry or sales generating system is to attract as many qualified prospects and new customers as you can. It
See how that’s marketing at ground zero. You can do that too…
Next, I want to talk about the claims they make. Their irresistible offer is short and simple – “The first vacuum cleaner that doesn't lose suction.” Let’s analyze this.
1. What are we selling?
A vacuum
2. What’s in it for me – the customer?
It doesn’t lose suction
3. How much does it cost?
Not mentioned (more on this later)
4. Why should I believe what you say?
The first vacuum to not lose suction.
A short and simple statement that answers 3 out of the four power questions
In my recent interview with Linda Furiate of Portraits in Determination, we discussed testimonials, why they’re integral to your business, and how to go about getting great ones.Kelly: Why should we take client testimonials into consideration when it comes to marketing?Linda: I feel the main reason would be “credibility.” Before you hire someone, you typically want to know what others have to say about their experience with this person or company. Especially if they’re people like you, with similar needs or problems. Even though you’re only
A vacuum
2. What’s in it for me – the customer?
It doesn’t lose suction
3. How much does it cost?
Not mentioned (more on this later)
4. Why should I believe what you say?
The first vacuum to not lose suction.
A short and simple statement that answers 3 out of the four power questions of an irresistible offer. That is a Gravitational Proposition that pulls people to them like crazy. What is the most frustrating thing about a vacuum? Losing Suction!!! So smart and it gets even better.
The company has made several models all that cater to very specific sub-niches.
1. Base model 2. Low Reach – for people who are frustrated with not being able to get under things 3. The Animal - The most powerful upright for pet hair – for pet owners. 4. Full Gear – for all the floor cleaning gadgets – for the people who always buy the top of the line.
This is a great marketing strategy.
The Website:
The front page of the web site uses an education based marketing approach that discusses the four things you need to know before you buy a vacuum.
The website is the best. They are a bit too caught up in fancy flash and they are losing some of the effectiveness as a result. They could make the site simpler and easy to navigate and ultimately make more sales.
The Advertising:
The advertising spokes person is the inventor of the vacuum and the owner of the UK based company, James Dyson. In 1970, Dyson graduated from Royal College of Art where he studied furniture design, then interior design.
In the advertising, Dyson is very persuasive and passionate about his product. He exudes believability and credibility by doing very little ot
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