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Digg it UP - Gravitational Marketing for Small Businesses - Twelfth Law: The Low Hanging Fruit in Your Business
What Influences Your Prosepects Decision to Buy? importantly, doing a great job with your existing customers is a great way to ensure they return and buy again!“One of the concerns I had about calling on key decision-makers was determining what I was going to say. My experience had been selling much lower in the organization and I considered myself pretty effective at the standard features and benefits presentation. I knew that this wasn’t going to be In addition to giving good service, you should have an active system in place to consistently and relentlessly stay in touch with past customers. Newsletter, birthday cards, customer appreciate events. Use anything that allows y Marketing - Fun and Toys Did you know it's cheaper and easier to satisfy the customers you have than it is to get new customers?I was approached by a man who had unsuccessfully been trying to sell his franchises for four years. We looked at what the market really, really wanted and then doubled the price of the franchise and added a free trip for two to Disneyworld. I sold all the franchises in four months. When we added Wowzers! Would you believe there are still people out there letting customers leave UNHAPPY. It seems outrageous, but is happens daily in your town and mine. With as much as it can cost to get a single lead, why in the world would you even consider allowing someone to leave unhappy? A lot of people do a lot of jaw-jabbering about “good service.” In fact, most businesses who have garbage service are the ones who talk about having “good service” the most. What a joke! You see, customer service is worthless to talk about in your advertising. Nobody is going to do business with you (or even call you) because you said you have good service. People expect good service. People have a right to be treated well. It's not until they're let down that it starts to matter. People don't generally go in expecting to be treated like slime and even if they are concerned about it because they have been burned in the past do you actually think you saying you have “great service” is going to convince them? So there's really no point advertising about it. But it is crucial that you don't mess it up. You see, if you do a crummy job, people will definitely talk about it. If you do a great job, people might talk about it (more on that another day). Most importantly, doing a great job with your existing customers is a great way to ensure they return and buy again! In addition to giving good service, you should have an active system in place to consistently and relentlessly stay in touch with past customers. Newsletter, birthday cards, customer appreciate events. Use anything that allows y The Multiple Lessons of the Hawthorne Experiments you even consider allowing someone to leave unhappy?In 1924, MIT professor Vannevar Bush began a series of experiments at the Western Electric Hawthorne Works, in Cicero, IL. He wanted to test the impact of specific changes in the work environment on the output of the workers.The first study was the Illumination Study. Researchers turned A lot of people do a lot of jaw-jabbering about “good service.” In fact, most businesses who have garbage service are the ones who talk about having “good service” the most. What a joke! You see, customer service is worthless to talk about in your advertising. Nobody is going to do business with you (or even call you) because you said you have good service. People expect good service. People have a right to be treated well. It's not until they're let down that it starts to matter. People don't generally go in expecting to be treated like slime and even if they are concerned about it because they have been burned in the past do you actually think you saying you have “great service” is going to convince them? So there's really no point advertising about it. But it is crucial that you don't mess it up. You see, if you do a crummy job, people will definitely talk about it. If you do a great job, people might talk about it (more on that another day). Most importantly, doing a great job with your existing customers is a great way to ensure they return and buy again! In addition to giving good service, you should have an active system in place to consistently and relentlessly stay in touch with past customers. Newsletter, birthday cards, customer appreciate events. Use anything that allows y Has Television Had Its Day? business with you (or even call you) because you said you have good service.Now and then, a new innovation comes along that is life changing on a massive scale. One example is the automobile. Another is the printing press. The bedding-in time for these inventions has varied according to the next big thing that came along. As yet, no new idea has come along to rival the People expect good service. People have a right to be treated well. It's not until they're let down that it starts to matter. People don't generally go in expecting to be treated like slime and even if they are concerned about it because they have been burned in the past do you actually think you saying you have “great service” is going to convince them? So there's really no point advertising about it. But it is crucial that you don't mess it up. You see, if you do a crummy job, people will definitely talk about it. If you do a great job, people might talk about it (more on that another day). Most importantly, doing a great job with your existing customers is a great way to ensure they return and buy again! In addition to giving good service, you should have an active system in place to consistently and relentlessly stay in touch with past customers. Newsletter, birthday cards, customer appreciate events. Use anything that allows y Eastern OH and Youngstown Economic Look the past do you actually think you saying you have “great service” is going to convince them? So there's really no point advertising about it.There are significant issues effecting the Eastern Ohio region due to its strong but changing base as a manufacturing area. The manufacturing jobs in the US are at crisis and in the case rural OH, where they are between big cities and big industries and shippable locations, it has the potential But it is crucial that you don't mess it up. You see, if you do a crummy job, people will definitely talk about it. If you do a great job, people might talk about it (more on that another day). Most importantly, doing a great job with your existing customers is a great way to ensure they return and buy again! In addition to giving good service, you should have an active system in place to consistently and relentlessly stay in touch with past customers. Newsletter, birthday cards, customer appreciate events. Use anything that allows y Practice Good Manners in Business importantly, doing a great job with your existing customers is a great way to ensure they return and buy again!Good Manners with Customers:Good manners are more than being “nice,” and they should be part of your fundamental business strategy. Everyone who makes up the company must always use their best manners which includes behavior, attitude, and grooming. Remember that your customers In addition to giving good service, you should have an active system in place to consistently and relentlessly stay in touch with past customers. Newsletter, birthday cards, customer appreciate events. Use anything that allows you to stay in front of them and ask for their business or their referral again. So many small businesses and independent sales professionals are so focused ONLY on getting more leads. But maximizing your existing lead flow – by increasing closing ratios, increasing satisfaction, and staying in touch with people – is much more efficient. In the thirteenth Law of Gravitational Marketing for Small Businesses, we're going to expose a powerful method for making your business impossible to compare to. It's a great way to become the obvious choice – and you can use it to shield your profits.
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