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  • Digg it UP - What The Heck Is a Meme And Why Is It Important To Small Business Marketing?

    Why A Cross Pen Is The Perfect Corporate Gift
    Corporate gifts are a tough thing to get right. Your workers have worked hard all year for you. They’ve come in early stayed, stayed late and skipped lunches. In may ways, you and your employees are family. Lord knows your employees see each other as much as their own family.So it’s the end of the year and you’re company continues to grow by leaps and bounds. You had a great year and these employees are who you can thank so you want to thank them correc
    self-propagating unit of social imitation. It's something that people repeat and pass along. Concepts and behaviors can be memes.

    Some more famous memes you might remember are advertising catch-phrases like "where's the beef?" and "plop plop fizz fizz". They are memes because their use

    Treat Employees Like Dogs To Boost Loyalty
    We Americans love pets, especially when it comes to dogs. You might be wondering how treating employees like dogs is going to have anything but a negative effect on your business. But I suggest just the opposite is true.Consider for a moment that in 2005, 35.6 percent of U.S. households owned almost 32 million dogs, or an average of 1.7 dogs per household. As early as 1994, Knight Ridder Tribune News Services was predicting that the U.S. pet care industr
    I wrote the phrase, "Irusha likes cake" on my brand new whiteboard and left it there for a couple of weeks. I was consulting a large financial company, and Irusha was the name of the guy that sat next to me - and a good friend of mine. The company had a brand new office space - and I thought a clean whiteboard is a sin, so I wrote the phrase as a joke.

    In the two or three weeks it was up many people stopped by and looked at the whiteboard and puzzled at it. It had a bit of a poetic meter and people would walk away muttering, "Irusha likes cake?"

    What happened next was truly astounding. Irusha would be introduced to people at meetings and they would say, "I hear you like cake?" If someone in the building had a birthday they would always save a piece a cake for Irusha. Many times these are people who didn't know Irusha and had never seen what I wrote on the whiteboard. For the next few years this guy got a lot of cake. I may have a strange sense of humor, but sometimes it pays off.

    "Irusha likes cake" is a meme. A what? A meme, pronounced MEEM, is a concept introduced in Richard Dawkins' 1967 book The Selfish Gene. It is basically a self-propagating unit of social imitation. It's something that people repeat and pass along. Concepts and behaviors can be memes.

    Some more famous memes you might remember are advertising catch-phrases like "where's the beef?" and "plop plop fizz fizz". They are memes because their use

    Dramatic Advertising That Sells
    Think about the last car purchase you made... Did you watch closely for advertisements that explained all of the features before you bought the car? Probably not. In fact, studies show that most of us notice the ads AFTER we have purchased our new car.Let’s face it... consumers are emotionally driven. They make purchases for the feeling they get, and then look for the logical benefits to justify the purchase. That’s why we notice all of those ads after the
    a clean whiteboard is a sin, so I wrote the phrase as a joke.

    In the two or three weeks it was up many people stopped by and looked at the whiteboard and puzzled at it. It had a bit of a poetic meter and people would walk away muttering, "Irusha likes cake?"

    What happened next was truly astounding. Irusha would be introduced to people at meetings and they would say, "I hear you like cake?" If someone in the building had a birthday they would always save a piece a cake for Irusha. Many times these are people who didn't know Irusha and had never seen what I wrote on the whiteboard. For the next few years this guy got a lot of cake. I may have a strange sense of humor, but sometimes it pays off.

    "Irusha likes cake" is a meme. A what? A meme, pronounced MEEM, is a concept introduced in Richard Dawkins' 1967 book The Selfish Gene. It is basically a self-propagating unit of social imitation. It's something that people repeat and pass along. Concepts and behaviors can be memes.

    Some more famous memes you might remember are advertising catch-phrases like "where's the beef?" and "plop plop fizz fizz". They are memes because their use

    Effective Management - 4 Ways to Inspire Loyalty in Your Business
    Today as people become increasingly conscious of their worth, they are no longer willing to stay in a job that has become intolerable and impersonal to them.This means that in the corporate or business world, it no longer suffice to have a system in place and expect people to just comply by them.Without some form of human connections, things won't work out for long and the strength of commitment from your employees will simply disintegrate.Whe
    as truly astounding. Irusha would be introduced to people at meetings and they would say, "I hear you like cake?" If someone in the building had a birthday they would always save a piece a cake for Irusha. Many times these are people who didn't know Irusha and had never seen what I wrote on the whiteboard. For the next few years this guy got a lot of cake. I may have a strange sense of humor, but sometimes it pays off.

    "Irusha likes cake" is a meme. A what? A meme, pronounced MEEM, is a concept introduced in Richard Dawkins' 1967 book The Selfish Gene. It is basically a self-propagating unit of social imitation. It's something that people repeat and pass along. Concepts and behaviors can be memes.

    Some more famous memes you might remember are advertising catch-phrases like "where's the beef?" and "plop plop fizz fizz". They are memes because their use

    Creating Admin Procedures
    A previous client told me that clarity is power. This statement has continued to have on impact on how I do business.I remember getting 8 clients over a period of 2 weeks when I was first starting out. I was more scared than excited because I had no idea what my next steps were going to be with these new clients. Thank goodness my planning skills have improved since then!It is just as important for your clients to have procedures set up to handle the
    the whiteboard. For the next few years this guy got a lot of cake. I may have a strange sense of humor, but sometimes it pays off.

    "Irusha likes cake" is a meme. A what? A meme, pronounced MEEM, is a concept introduced in Richard Dawkins' 1967 book The Selfish Gene. It is basically a self-propagating unit of social imitation. It's something that people repeat and pass along. Concepts and behaviors can be memes.

    Some more famous memes you might remember are advertising catch-phrases like "where's the beef?" and "plop plop fizz fizz". They are memes because their use

    Teaching In International Schools - The Basic Questions
    Anyone who has thought about teaching abroad as a way to see the world while both acting as an ambassador for this or her own culture and learning the culture of another country first-hand has probably considered teaching in an international school. And there are plenty of opportunities for those qualified to do just that.Those serious about teaching in an international school have only to perform a Google search on international schools in the countries o
    self-propagating unit of social imitation. It's something that people repeat and pass along. Concepts and behaviors can be memes.

    Some more famous memes you might remember are advertising catch-phrases like "where's the beef?" and "plop plop fizz fizz". They are memes because their use spread way beyond their uses in commercials. How about "is that your final answer" from Who Wants to be a Millionaire? People imitate Donald Trump doing the cobra thing with his hand and saying, "you're fired."

    Have you ever 'Googled' something, used a Kleenex, or made a Xerox. These are examples where brand names become the product. You don't actually use a Styrofoam cup, you use a Styrofoam brand styrene cup. Marketers love this phenomenon - but the legal department hates it. Sometimes when trademarks become generic they lose their legal standing - but I'm not a lawyer so I won't get into that here.

    Memes can also be behaviors - like jogging with headphones. At one point people just ran; along came the Sony Walkman and everything changed. Emailing people is a meme. Back in 1995 I spoke with the person in charge of technology for state department of education and he couldn't fathom why people would want to email each other. Using cellphones, text messaging, almost any new set of behaviors that people adopt and pass on are memes.

    Accepted ideas - or beliefs are also memes. When people thought the world was flat and that the sun revo

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