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Digg it UP - Why Having A Niche Automatically Boosts Your Credibility
Over the years, I have observed any number of approaches to getting employees to work more effectively, smarter and harder. You would be amazed at how na?ve many managers are today when it comes to understanding human nature, motivation and emotional needs and drives.People want a number of things in their careers or jobs. To mention a few, they want:· To be involved. · To feel like they belong. · To contribute. · To control their destiny. · To feel worthwhile. · To be in on things. · To be a
4. When you get VERY focused on solutions to problems - you'll be able to make a strong "Targeted Promise". The result? People will seek you out!
Why do some people seem to magically attract new business while others face rejection after rejection? Can you really get more business success by doing and spending less? The Answer Is Yes ==> http://www.gorillaswantbananas.com
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(c) Debbie Jenkins. All Rights Reserved. http://www.bookshaker.com
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You are free to publish
Most business executives know the importance for updating disclosure documents and investor prospectuses. Failure to keep updated documents can and often will lead to litigation anytime an investor loses money unexpectedly. In franchising if a franchisee fails, files bankruptcy or is terminated for cause most franchisors realize that this can also trigger litigation or legal issues, even if they are settled in arbitration.Generally in franchising this is a long drawn out process and there are always two-sides to every story. Man
Want to know why nearly every coach or consultant out there will always struggle?
...if you're one of them then you're not going to like this one little bit...
It's a lack of CREDIBILITY
BUT before you hit the DELETE key just bear with me...
This lack of CREDIBILITY has a cause...
lack of FOCUS.
If I have a particular thing I'd like to improve in my life or business, wrongly or rightly, I will seek out and trust the advice of a SPECIALIST over a GENERALIST any day of the week.
And that's the problem - LIFE, MARKETING and BUSINESS - is just too general.
If you want to become truly attractive and have CREDIBILITY you need to stand for something. If you're a generic life coach then know this. People want to be able to turn to someone for a SPECIFIC area of LIFE - this could be relationships, health, wealth etc.
The same is true if you're a generic business or marketing consultant. People want to find the person who can help them with a SPECIFIC challenge unique to their BUSINESS. You could choose a niche based on a situation - say Legalised Tax Dodging, Setting Up Automated Business Systems, Getting People Working Harder, Cutting Marketing Costs etc. or you could focus on a particular business-type such as - Solo Business Owners, Entrepreneurs, Manufacturing Companies, Coaches, Speakers etc.
So ditch the shopping list right now - you can't be the best at everything - and even if you are no-one will believe you. Choose to be the best (or look the best) at ONE thing. Because as soon as you focus, your CREDIBILITY will skyrocket. You'll have instant ATTRACTION just by getting clear about who you are, what you do and who you do it for.
Let me introduce Mollie McDonald
She has a fun, rewarding job and makes all the money she needs. She gets to add value and improve people's lives every day. She loves her job and I'd hazard a guess that she gets as much, if not more, satisfaction than any Life Coach does from her work.
And yes... she gets to coach, cajole, support and work with inspired clients who want to make a change in exactly the same manner.
Is she doing anything drastically different to all the Life Coaches who are struggling? I know she's not!
But she has done ONE thing differently. She's tapped into a profitable niche and provided a solution to a genuine gap in a considerably HUGE marketplace. In fact 90% of New Year's Resolutions lead into this one niche perfectly.
Mollie is a slimming coach. She reveals how she does it here... http://www.bookshaker.com/product_info.php?products_id=60
Finally, 4 top tips for finding your niche...
1. "Me Too" businesses are never in as high demand as unique specialists
2. Would you trust your GP (General Doctor) to do brain surgery or would you prefer to be in the hands of a brain specialist?
3. People don't buy coaching/consulting etc. - they buy the solution. What's their big challenge and what's your solution?
4. When you get VERY focused on solutions to problems - you'll be able to make a strong "Targeted Promise". The result? People will seek you out!
Why do some people seem to magically attract new business while others face rejection after rejection? Can you really get more business success by doing and spending less? The Answer Is Yes ==> http://www.gorillaswantbananas.com
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
(c) Debbie Jenkins. All Rights Reserved. http://www.bookshaker.com
REPRINT GUIDELINES
You are free to publish
At last you have been called to interview for the job you really want.Do you think this could this be you?Confidently sitting through your interview and being absolutely sure that you can answer any question the interviewer might throw at you. No nerves, no butterflies and no worry about unforeseen questions coming up; you know the top interview answers to tricky interview questions.Most of us would love to be that relaxed, but the truth of the matter is that most of us get very nervous when it comes
If you want to become truly attractive and have CREDIBILITY you need to stand for something. If you're a generic life coach then know this. People want to be able to turn to someone for a SPECIFIC area of LIFE - this could be relationships, health, wealth etc.
The same is true if you're a generic business or marketing consultant. People want to find the person who can help them with a SPECIFIC challenge unique to their BUSINESS. You could choose a niche based on a situation - say Legalised Tax Dodging, Setting Up Automated Business Systems, Getting People Working Harder, Cutting Marketing Costs etc. or you could focus on a particular business-type such as - Solo Business Owners, Entrepreneurs, Manufacturing Companies, Coaches, Speakers etc.
So ditch the shopping list right now - you can't be the best at everything - and even if you are no-one will believe you. Choose to be the best (or look the best) at ONE thing. Because as soon as you focus, your CREDIBILITY will skyrocket. You'll have instant ATTRACTION just by getting clear about who you are, what you do and who you do it for.
Let me introduce Mollie McDonald
She has a fun, rewarding job and makes all the money she needs. She gets to add value and improve people's lives every day. She loves her job and I'd hazard a guess that she gets as much, if not more, satisfaction than any Life Coach does from her work.
And yes... she gets to coach, cajole, support and work with inspired clients who want to make a change in exactly the same manner.
Is she doing anything drastically different to all the Life Coaches who are struggling? I know she's not!
But she has done ONE thing differently. She's tapped into a profitable niche and provided a solution to a genuine gap in a considerably HUGE marketplace. In fact 90% of New Year's Resolutions lead into this one niche perfectly.
Mollie is a slimming coach. She reveals how she does it here... http://www.bookshaker.com/product_info.php?products_id=60
Finally, 4 top tips for finding your niche...
1. "Me Too" businesses are never in as high demand as unique specialists
2. Would you trust your GP (General Doctor) to do brain surgery or would you prefer to be in the hands of a brain specialist?
3. People don't buy coaching/consulting etc. - they buy the solution. What's their big challenge and what's your solution?
4. When you get VERY focused on solutions to problems - you'll be able to make a strong "Targeted Promise". The result? People will seek you out!
Why do some people seem to magically attract new business while others face rejection after rejection? Can you really get more business success by doing and spending less? The Answer Is Yes ==> http://www.gorillaswantbananas.com
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
(c) Debbie Jenkins. All Rights Reserved. http://www.bookshaker.com
REPRINT GUIDELINES
You are free to publish
Cleaning and detailing boats is a very good business especially for the nautical type person who would rather spend their time at the marina that just about any other place. But how does one go about getting customers and marketing their services. Better yet how does on market thru referrals for their boat cleaning and detailing business?Well, simple really. You see you need to get with the other business who operate the marinas and services business. For instance if you make a deal with a Marina operator they may allow you to p
Let me introduce Mollie McDonald
She has a fun, rewarding job and makes all the money she needs. She gets to add value and improve people's lives every day. She loves her job and I'd hazard a guess that she gets as much, if not more, satisfaction than any Life Coach does from her work.
And yes... she gets to coach, cajole, support and work with inspired clients who want to make a change in exactly the same manner.
Is she doing anything drastically different to all the Life Coaches who are struggling? I know she's not!
But she has done ONE thing differently. She's tapped into a profitable niche and provided a solution to a genuine gap in a considerably HUGE marketplace. In fact 90% of New Year's Resolutions lead into this one niche perfectly.
Mollie is a slimming coach. She reveals how she does it here... http://www.bookshaker.com/product_info.php?products_id=60
Finally, 4 top tips for finding your niche...
1. "Me Too" businesses are never in as high demand as unique specialists
2. Would you trust your GP (General Doctor) to do brain surgery or would you prefer to be in the hands of a brain specialist?
3. People don't buy coaching/consulting etc. - they buy the solution. What's their big challenge and what's your solution?
4. When you get VERY focused on solutions to problems - you'll be able to make a strong "Targeted Promise". The result? People will seek you out!
Why do some people seem to magically attract new business while others face rejection after rejection? Can you really get more business success by doing and spending less? The Answer Is Yes ==> http://www.gorillaswantbananas.com
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
(c) Debbie Jenkins. All Rights Reserved. http://www.bookshaker.com
REPRINT GUIDELINES
You are free to publish
Have you ever wondered just why we work so hard in our life? All that getting up in the mornings and travelling to work through dirt, grime and congestion. We spend a third of our lives working or getting to work and another third sleeping. When you add in the chores, household duties and the downtime, there isn’t much left.And why do we work? Some of us enjoy our jobs. That’s a bonus. But for most of us I suspect we work to earn money to pay for our commodities – including the very fuel we use to make our cars take us to work.
Is she doing anything drastically different to all the Life Coaches who are struggling? I know she's not!
But she has done ONE thing differently. She's tapped into a profitable niche and provided a solution to a genuine gap in a considerably HUGE marketplace. In fact 90% of New Year's Resolutions lead into this one niche perfectly.
Mollie is a slimming coach. She reveals how she does it here... http://www.bookshaker.com/product_info.php?products_id=60
Finally, 4 top tips for finding your niche...
1. "Me Too" businesses are never in as high demand as unique specialists
2. Would you trust your GP (General Doctor) to do brain surgery or would you prefer to be in the hands of a brain specialist?
3. People don't buy coaching/consulting etc. - they buy the solution. What's their big challenge and what's your solution?
4. When you get VERY focused on solutions to problems - you'll be able to make a strong "Targeted Promise". The result? People will seek you out!
Why do some people seem to magically attract new business while others face rejection after rejection? Can you really get more business success by doing and spending less? The Answer Is Yes ==> http://www.gorillaswantbananas.com
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
(c) Debbie Jenkins. All Rights Reserved. http://www.bookshaker.com
REPRINT GUIDELINES
You are free to publish
I am a specialist in "Client Attraction" marketing because I find that this form of marketing is the least expensive and most powerful way to grow a thriving business.I have been doing what I do for many years and sadly, I have seen way too many business professionals struggle to bring in more clients and to build thriving businesses.I see good people leaving their chosen professions every day because they are unaware of simple ways to get a steady stream of good clients. It is all so unnecessary. If only they had take
4. When you get VERY focused on solutions to problems - you'll be able to make a strong "Targeted Promise". The result? People will seek you out!
Why do some people seem to magically attract new business while others face rejection after rejection? Can you really get more business success by doing and spending less? The Answer Is Yes ==> http://www.gorillaswantbananas.com
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
(c) Debbie Jenkins. All Rights Reserved. http://www.bookshaker.com
REPRINT GUIDELINES
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