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Digg it UP - Ammo, Ammo, Ammo
Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients
Sound - for radio - is the TV equivalent of video. Actualities, that is pre-recorded comments from your experts, and background sound are good fodder for getting radio coverage.
Finally, news advisories can be used to alert media of an upcoming story that is
Most of us interact with our co-workers on a daily basis, its what helps us get through the day. Most employers go to great lengths to promote the "team", some thousands of dollars on retreats and seminars and the like. B
Of course, the old standby is the news release, which can be issued for new products and services, events you are sponsoring, new facilities and personnel changes, among other things. See this list of possible reasons to distribute a news release.
Feature stories come next. People, product or company profiles can garner coverage, as can trend stories, how-to pieces, op-ed pieces and case studies.
Fact or tip sheets are a media favorite. You can develop glossaries, directories, Q&A sheets, Facts-At-A-Glance, suggested interview questions and speech, article or book excerpts. Story starters are one of my favorites. These are usually a page of related story ideas with names and contact information for the people who have expertise in the subject.
Art can really sell a story. Action photos, portraits, product shots, as well as illustrations, charts and graphs are excellent ways to expand your coverage. For TV, provide video, or slides, or let reporters know you can set up something visually appealing for them to shoot.
Sound - for radio - is the TV equivalent of video. Actualities, that is pre-recorded comments from your experts, and background sound are good fodder for getting radio coverage.
Finally, news advisories can be used to alert media of an upcoming story that is
Ever been involved in a project that was a high risk, high return project that never got off the ground? Or the high risk project that did get off the ground, briefly. Before it disappeared with much acrimony as the poten
Feature stories come next. People, product or company profiles can garner coverage, as can trend stories, how-to pieces, op-ed pieces and case studies.
Fact or tip sheets are a media favorite. You can develop glossaries, directories, Q&A sheets, Facts-At-A-Glance, suggested interview questions and speech, article or book excerpts. Story starters are one of my favorites. These are usually a page of related story ideas with names and contact information for the people who have expertise in the subject.
Art can really sell a story. Action photos, portraits, product shots, as well as illustrations, charts and graphs are excellent ways to expand your coverage. For TV, provide video, or slides, or let reporters know you can set up something visually appealing for them to shoot.
Sound - for radio - is the TV equivalent of video. Actualities, that is pre-recorded comments from your experts, and background sound are good fodder for getting radio coverage.
Finally, news advisories can be used to alert media of an upcoming story that is
In today’s online world, if we do not show up in the search engines when some one searches for our name, then we don’t exist.There are many strategies we can use to ensure that we are “virtually visible” and one of
Fact or tip sheets are a media favorite. You can develop glossaries, directories, Q&A sheets, Facts-At-A-Glance, suggested interview questions and speech, article or book excerpts. Story starters are one of my favorites. These are usually a page of related story ideas with names and contact information for the people who have expertise in the subject.
Art can really sell a story. Action photos, portraits, product shots, as well as illustrations, charts and graphs are excellent ways to expand your coverage. For TV, provide video, or slides, or let reporters know you can set up something visually appealing for them to shoot.
Sound - for radio - is the TV equivalent of video. Actualities, that is pre-recorded comments from your experts, and background sound are good fodder for getting radio coverage.
Finally, news advisories can be used to alert media of an upcoming story that is
Today, the businesses located in most of the places throughout the world have either turned global in their operations, or are influenced decisively by globalization. In this globalized economy, many advances have been ma
Art can really sell a story. Action photos, portraits, product shots, as well as illustrations, charts and graphs are excellent ways to expand your coverage. For TV, provide video, or slides, or let reporters know you can set up something visually appealing for them to shoot.
Sound - for radio - is the TV equivalent of video. Actualities, that is pre-recorded comments from your experts, and background sound are good fodder for getting radio coverage.
Finally, news advisories can be used to alert media of an upcoming story that is
The commonly held view that the customer comes first is worth a close look. Think about the last time you received less than satisfactory customer service. What caused it? Probably an employee! Either directly, bad manner
Sound - for radio - is the TV equivalent of video. Actualities, that is pre-recorded comments from your experts, and background sound are good fodder for getting radio coverage.
Finally, news advisories can be used to alert media of an upcoming story that is usually tied to a news conference or event.
You're now armed. Ready, aim, fire.
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