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Digg it UP - Mortgage Marketing: Is Your Marketing Full of We-We?
Witch so many truck driving schools around; yes, even my 4,500 people town has one, how do you find one that fits your expectations perfectly? Just graduating with the CDL that enables me to start a new career, and earn some decent living…Looking on the Internet, you’ll find hundreds of web pages, belonging to various truck driving schools from across America. After a while, you should be able to find the differences. Although, it may take somebody who knows the professional jargon well, to explain
It can be a painful discovery, but possibly the most important one when it comes to attracting more clients.
Total Number of Agent-Focused
Affordable advertising does still exist! It's so hard to find a reliable source for ads these days. Especially one's that can offer the ROI like Last Corp. I don't know how they do it. As a pioneer in the pixel ad arena Last Corp started Word Ads. I don't want this article to sound like an ad in itself, but I have witnessed what I have felt was an experience like no other. The traffic produced from the ads placed on this site were remarkable for the price.Here is the excerpt from the Blog:La
With the words you use in your marketing messages, whether it be an advertisement, a postcard, a flyer or pages on your website, they determine how much focus is on the agent. Learn how to tell if your marketing talks mostly about agents or if you’re talking mostly about yourself.
Take the We-We Test
First, grab a piece of literature you use in your marketing, like a brochure, flyer or sales letter. Something with a couple paragraphs so you can truly measure the focus of your message. You’ll easily assess how much your message is full of we-we by measuring two types of words:
- Agent-focused words
- Self-focused words
It can be a painful discovery, but possibly the most important one when it comes to attracting more clients.
Total Number of Agent-Focused
Interviewing with confidence is a bit like parachuting. Granted, not just like parachuting, but they are similar in the fact that both require confidence, practice and perfect timing or you could fall on your face. For those keen on giving a spectacular interview, here are a few helpful hints to tip the scales in your favor and see that you land safely in the seat of the job you want.When you prepare for an interview, don't just assume that picking out a power suit and sticking your CV in your bag
With the words you use in your marketing messages, whether it be an advertisement, a postcard, a flyer or pages on your website, they determine how much focus is on the agent. Learn how to tell if your marketing talks mostly about agents or if you’re talking mostly about yourself.
Take the We-We Test
First, grab a piece of literature you use in your marketing, like a brochure, flyer or sales letter. Something with a couple paragraphs so you can truly measure the focus of your message. You’ll easily assess how much your message is full of we-we by measuring two types of words:
- Agent-focused words
- Self-focused words
It can be a painful discovery, but possibly the most important one when it comes to attracting more clients.
Total Number of Agent-Focused
Many people would love to get a better job. And most of these same people have the proper training and skills to achieve this goal. Unfortunately, so many job hunters have very poor communication skills. They are unable to clearly tell potential employers about their job qualifications. In short, they do not have good job seeking skills. In many cases, this prevents them from getting a high paying job that they could easily do. Often, the job will go to someone who is less skilled but who has writ
Take the We-We Test
First, grab a piece of literature you use in your marketing, like a brochure, flyer or sales letter. Something with a couple paragraphs so you can truly measure the focus of your message. You’ll easily assess how much your message is full of we-we by measuring two types of words:
- Agent-focused words
- Self-focused words
It can be a painful discovery, but possibly the most important one when it comes to attracting more clients.
Total Number of Agent-Focused
Companies are just discovering the benefits of combining BPM and Six Sigma. Ideal for enhancing the long-term performance of business processes, the BPM/Six Sigma union helps companies better characterize, understand, and manage entire value chains. It also helps companies improve control and predictability of corporate business processes and generate sustainable enterprise improvements in performance levels.BPM aligns processes across an enterprise using technologies to provide visibility and mana
- Agent-focused words
- Self-focused words
It can be a painful discovery, but possibly the most important one when it comes to attracting more clients.
Total Number of Agent-Focused
Without the development of the printing press in 1445 the Renaissance may never have happened, and Johann Gutenberg the inventor certainly did not know he was sowing the seeds of the business card entrepreneur’s bonanza we have today. What civilisation gained from Gutenberg’s invention is incalculable.Visting CardsVisiting cards (also known as calling cards) first appeared in China in the 15th century, and the earliest European form of visiting cards appeared in France in the 17th century d
It can be a painful discovery, but possibly the most important one when it comes to attracting more clients.
Total Number of Agent-Focused Words
Count how many times the words – “you”, “your”, and “yourself” appear and also include abbreviations like “you’ve” and “you’re” appear in the marketing piece. These words are what you consider being agent-focused.
Total Number of Self-Focused Words
Ok, here comes the scary part for many of us. Count all the words in the document that are self-focused, which includes – “I”, “me”, “my”, “mine”, “myself”, “our”, “us” and don’t forget to add your name and company name, if mentioned.
Calculating Your We-We Score
Now comes the moment of truth. First, total the sum of customer-focused words and self-focused words. Next, determine the percentage of customer-focused words is represented. Do this by dividing the total number of customer-focused words by the total sum of customer-focused words and self-focused words.
So for instance, if your total number of custom
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