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Digg it UP - From Playing Card to Business Card
One of the biggest marketing mistakes I see constantly, in the newspaper, on the web, within company brochures, is the missing word: YOU.I cringe as I notice how enthralled these companies are with themselves. For instance, a sales letter I received late last year stated:==> "We have been in business for 10 years"==> "We’re having a sales contest to see how many we can sell"==> "We have won many awards…"==> "We serve clients in the Los Angeles area"Now, I hope you’re thinking what I'm thinking... "WHO CARES?"Right?There isn’t any mention of anything that benefits me. It speaks only of themselves with a proud self
Are you aware of the single most powerful asset in your business? Is it money? Is it employees? Is it your credentials or intellectual knowledge? Is it your products or services?No, actually, it is none of these. Your single most important business asset is your MIND ... more specifically, your mindset.Your business only grows as quickly as you, your mind and your thinking do. If you want to create a $1,000,000+ business, you must think like a $1,000,000+ business owner. You must in your mind’s eye already BE a $1,000,000 business owner.The seven mindset principles below are crucial to building a $1,000,000+ business. Print this list, and refer to it often.
Visting Cards
Visiting cards (also known as calling cards) first appeared in China in the 15th century, and the earliest European form of visiting cards appeared in France in the 17th century during the reign of Louis XIV – “Le Roi Soleil”. They were normal playing cards on which visitors wrote their signatures, promissory notes and other messages. The cards were just a little smaller than the size of a man’s hand. As time went by, these visiting cards further developed into greeting and other cards.
The business card evolved from the Visiting card over time, but through it’s evolution it’s purpose remains the same.
Trade Cards
Trade cards, another early form of the Business card, existed in England around the same time. Trade cards were used as a form of advertising and sometimes contained a map directing potential customers to merchant stores, as there was no form of street numberin
Corporate profits are way up and yet they are all hoarding cash? Maybe they can bail out the government spend thrifts? But seriously what will they do with all this cash, as none of them are out buying up other companies right now other than the transportation sector.We see these huge balance sheets with cash, but they are not buying back stock, why not? Is it a wait and see approach? Waiting for what? For Elliot Spitzer to come sue them and steal it thru extortion type lawsuits? Why are these Corporations not spending, could it be that they do not feel the regulatory climate or political climate is right yet?Would you invest in America knowing of all the regulati
Visting Cards
Visiting cards (also known as calling cards) first appeared in China in the 15th century, and the earliest European form of visiting cards appeared in France in the 17th century during the reign of Louis XIV – “Le Roi Soleil”. They were normal playing cards on which visitors wrote their signatures, promissory notes and other messages. The cards were just a little smaller than the size of a man’s hand. As time went by, these visiting cards further developed into greeting and other cards.
The business card evolved from the Visiting card over time, but through it’s evolution it’s purpose remains the same.
Trade Cards
Trade cards, another early form of the Business card, existed in England around the same time. Trade cards were used as a form of advertising and sometimes contained a map directing potential customers to merchant stores, as there was no form of street numberi
Advertising a new tech gadget or toy is much different than advertising a more well established product. The customer needs to be excited and put it on their must have list to buy; to be the first on the block to have one. Advertising a toaster, microwave oven or pick-up truck is a lot easier than a new high-tech toy or computerized widget.One thing that advertisers try to do is to demonstrate to you how frustrated you are with the current way of doing things and then produce the product and show how it will alleviate all these frustrations and make your life so much easier. Then you will wonder how you ever got a long without this new high-tech product.Another t
The business card evolved from the Visiting card over time, but through it’s evolution it’s purpose remains the same.
Trade Cards
Trade cards, another early form of the Business card, existed in England around the same time. Trade cards were used as a form of advertising and sometimes contained a map directing potential customers to merchant stores, as there was no form of street numberi
Angel Investors are considered by many to be the best type of investor in your business. Angels are usually successful business owners and entrepreneurs who can also bring you valuable industry experience, executive knowledge, creative ideas and contacts. They can usually afford to indulge their love or risk and are often seeking new business challenges. To be an angel in the USA, one must be an "accredited investor," which the Securities and Exchange Commission defines as someone with a net worth of at least $1 million or an annual salary of at least $200,000. Similar rules exist in other countries.So how do you attract and investor to your business and are they reall
The business card evolved from the Visiting card over time, but through it’s evolution it’s purpose remains the same.
Trade Cards
Trade cards, another early form of the Business card, existed in England around the same time. Trade cards were used as a form of advertising and sometimes contained a map directing potential customers to merchant stores, as there was no form of street numberi
Return on investment in marketing cannot be measured accurately.Do you buy a Coke because it is on the billboard; because you saw the ad on television; because you saw the Coke truck; or because the Coke machine is convenient? Was it the ad this month or last? Or was it the ad you saw when you were 10? Or is it the fond memories you have of drinking Coke? Or the nice logo?The answer is – you probably don’t know exactly why you buy the Coke at the particular time that you do. It is a combination of all these factors that make up marketing that cause the consumer to take action. Marketing is the battle for perception. Good marketing can create the perception needed
Other printing materials, such as newspapers, has not yet caught on as a vehicle for business marketing, so the earliest Trade cards were printed and issued using a letterpress method. However, copperplate engraving became the most popular method of producing the cards by the 18th century, and up to the 19th century, Trade cards were printed using a single colour (monotone). But as businesses thrived throughout the Industrial Revolution, so did the production and distribution of Trade cards.
Lithography
Around 1830, lithography using several colours became an established method in Europe and was the primary method for printing cards. As printing techniques became increasingly advanced, Trade cards became more elaborate, with pictures and full colour designs. Since colour images were not widely available, these cards became collector’s items, and as the hobby elevated, many tobacco companies put the sporting celebrities on one side
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How to Manifest All the Clients You Need
Building Your Ideal Practice: Freedom to Live Out Your Calling
Answering Your Target Market's Questions
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