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Digg it UP - Financial Fitness - Client Attractions Strategies For Personal Trainers
“Do unto others as you’d have them do unto you.” Don’t worry; I’m not trying to take you to Sunday school under the pretense of a business article! However, in one form or another we have learned this rule for as long as we can remember. Many people try their best to apply this rule in their everyday lives. But, how many of us try to follow such a simple principle when it comes to business?If you think about it, it could single handedly be the most important rule to follow in business. After unpleasant sales encounters, most customers are not most upset with the product or service that they purchased. Sure that may have been the root of the problem. But, most people understand that we don’t live in a perfect world and sometimes things don’t work!The reason most people leave these situations upset is because of the way that they’ve been treated. They feel that they have spent the money for your product or service that for one reason or another did not perform properly. This upsets them, but what really angers them is that they feel that no one cares.We’ve all had negative customer service experiences. Those of us in sales have most likely b
So what should we be doing? How do we differentiate ourselves from our competitors and create successful businesses that yield enough income to produce the financial freedom we desire? The answer lies within you!
THE ONE AND ONLY YOU
You are unique. This is a proven FACT. It is indisputable. Regardless of the training, lifestyle and educa
Business document management historically has been - and in many quarters remains - a tedious process involving ranks of file cabinets, platoons of file clerks, hours and hours spent placing specialized paper business documents in storage and often, still more hours researching their whereabouts and recovering them when they are needed.Recent research indicates the magnitude of the challenge and cost:90% of typical office tasks revolve around paper gathering and distribution 15%of all paper handled is lost. 30% of knowledge workers' time is spent trying to find lost documents. Companies spend an average of $25,000 to fill a typical four-drawer file cabinet; $2,000 to maintain it each year Over the course of its life, a single piece of paper costs an average of $30Documents and records are fundamental to virtually every internal, external, legal and regulatory phase of commerce. Burdensome even in small companies and potentially overwhelming in large enterprises, business document management using paper-based processes represent a huge efficiency/workflow bottleneck.
What would you say if I told you that you have the potential as a personal trainer to earn 40, 50 or even in excess of ?60,000 per year?
If you’re thinking ‘That’s impossible!’ then you’re right, for you the likelihood of reaching anything near these sums is impossible. You may as well stop reading this article right now and save yourself the bother of even contemplating the material.
If, on the other hand, you think to yourself ‘ Yes, that’s for me’ then read on and pay close attention, because what you read over the following pages is GUARANTEED to take you closer to realising your financial potential – BUT ONLY IF YOU ACTUALLY USE THE INFORMATION. You’ll get absolutely zero benefit if all you do is read this article.
You see, unlike many other ‘marketing experts’, I’m not going to tell you how to design your business cards, how to write press releases or how to ‘close the sale’ with your prospective client. At least, not yet anyway.
As interesting as some of this information may be, I regard all of it as being of little importance to the Personal Trainer who is trying to build his/her business. Why? Because in order to be able to use these marketing tools you need prospects who are receptive to them in the first place! Therefore, this article (and those that follow) aims to teach you how to develop the marketing skills to attract clients to your services, keep them long-term and create parallel revenue streams from your business that will bring in money even when you are not working.
Understanding your competition
Every month I have the great pleasure of lecturing to trainee personal trainers and sports therapists at one of the UK’s top training establishments. At the start of the lecture I often ask students ‘What makes you so special? What would make me, as a potential client, seek out your services?’ The answer always makes me laugh, not because of its content but because of the na?vet? of the response, ‘Well, I’m trained as a therapist, personal trainer, I can give nutritional advice and rehabilitate injuries. I’m an all rounder who can deal with almost any client that is presented to me’. Sounds good? Sure, but consider this; this person is part of a class of 20-30 individuals, a new class starts every 4-6 weeks and there are 18 training establishments around the country for this one company alone!
Let’s face it; competition for your services is fierce. In the above example we see that one company alone is producing over 2500 new trainers to the industry every year. All with the same training as you, same skills as you and many living and working in the same area as you. So you see, simply marketing yourself on the strength of your certifications is a fairly limited endeavour which is guaranteed to see your marketing material buried amongst that of your competitors, leading to frustration for you and confusion for your prospects.
So what should we be doing? How do we differentiate ourselves from our competitors and create successful businesses that yield enough income to produce the financial freedom we desire? The answer lies within you!
THE ONE AND ONLY YOU
You are unique. This is a proven FACT. It is indisputable. Regardless of the training, lifestyle and educat
You’ve been through an employer’s interview process successfully and have now been extended a job offer. And you think the offer could be better. If that’s the case, read on to find out cutting-edge strategies that’ll help you negotiate a better deal.1. There’s no need to accept the offer on the spot. Do express your appreciation for their offer and ask how long you can take to make a decision. Use that time to prepare your approach. Remember, they need you just as much as you need them. Come from a position of strength and confidence.2. Be clear on your priorities -- know what’s critical to you personally and what’s not. Based on this, define your deal-points and deal breaking points. This should not be limited to your salary.3. That brings up this important point -- negotiate more than just the salary. Maybe things like extra days of vacations, certain types of expenses you want taken care of, flexible working hours, etc, based on what’s important to you.4. Be yourself. Don’t try to adopt a negotiation style that’s not you. Don’t try to be overly cooperative if you are aggressive by nature, or vice versa. Conduct the negotiations
You see, unlike many other ‘marketing experts’, I’m not going to tell you how to design your business cards, how to write press releases or how to ‘close the sale’ with your prospective client. At least, not yet anyway.
As interesting as some of this information may be, I regard all of it as being of little importance to the Personal Trainer who is trying to build his/her business. Why? Because in order to be able to use these marketing tools you need prospects who are receptive to them in the first place! Therefore, this article (and those that follow) aims to teach you how to develop the marketing skills to attract clients to your services, keep them long-term and create parallel revenue streams from your business that will bring in money even when you are not working.
Understanding your competition
Every month I have the great pleasure of lecturing to trainee personal trainers and sports therapists at one of the UK’s top training establishments. At the start of the lecture I often ask students ‘What makes you so special? What would make me, as a potential client, seek out your services?’ The answer always makes me laugh, not because of its content but because of the na?vet? of the response, ‘Well, I’m trained as a therapist, personal trainer, I can give nutritional advice and rehabilitate injuries. I’m an all rounder who can deal with almost any client that is presented to me’. Sounds good? Sure, but consider this; this person is part of a class of 20-30 individuals, a new class starts every 4-6 weeks and there are 18 training establishments around the country for this one company alone!
Let’s face it; competition for your services is fierce. In the above example we see that one company alone is producing over 2500 new trainers to the industry every year. All with the same training as you, same skills as you and many living and working in the same area as you. So you see, simply marketing yourself on the strength of your certifications is a fairly limited endeavour which is guaranteed to see your marketing material buried amongst that of your competitors, leading to frustration for you and confusion for your prospects.
So what should we be doing? How do we differentiate ourselves from our competitors and create successful businesses that yield enough income to produce the financial freedom we desire? The answer lies within you!
THE ONE AND ONLY YOU
You are unique. This is a proven FACT. It is indisputable. Regardless of the training, lifestyle and educa
Pallets are stands or platforms that are used for storage and transportation of goods. They are used particularly in industrial applications like export of chemicals, grains, pharmaceuticals, perishables, and others. There are different kinds of pallets, according to the application: rackable pallets, non-rackable pallets, static/ dynamic and light /medium /heavy /extra-heavy pallets, printers pallets, double-sided pallets, four-sided pallets, shuttle pallets, newspaper pallets, roll cradle pallets, pharmaceutical pallets, reinforced pallets, etc. Pallets can be made of either plastic, cardboard, or wood. Pallets come in different sizes, most commonly 800mm x 1200mm and 1000mm x 1200mm. There are also many different designs that can be customized as per user requirements. Pallets should be ideally FDA/UDSA compliant, UL fire rated, hygienic and easy to clean.These days, pallets are being manufactured using very advanced technologies to make them stronger and more durable. Some pallets are also insulated, which makes them ideal for storing perishables. Pallet storage is generally for commodities that are highly perishable, like crops, vegetables, and fru
Understanding your competition
Every month I have the great pleasure of lecturing to trainee personal trainers and sports therapists at one of the UK’s top training establishments. At the start of the lecture I often ask students ‘What makes you so special? What would make me, as a potential client, seek out your services?’ The answer always makes me laugh, not because of its content but because of the na?vet? of the response, ‘Well, I’m trained as a therapist, personal trainer, I can give nutritional advice and rehabilitate injuries. I’m an all rounder who can deal with almost any client that is presented to me’. Sounds good? Sure, but consider this; this person is part of a class of 20-30 individuals, a new class starts every 4-6 weeks and there are 18 training establishments around the country for this one company alone!
Let’s face it; competition for your services is fierce. In the above example we see that one company alone is producing over 2500 new trainers to the industry every year. All with the same training as you, same skills as you and many living and working in the same area as you. So you see, simply marketing yourself on the strength of your certifications is a fairly limited endeavour which is guaranteed to see your marketing material buried amongst that of your competitors, leading to frustration for you and confusion for your prospects.
So what should we be doing? How do we differentiate ourselves from our competitors and create successful businesses that yield enough income to produce the financial freedom we desire? The answer lies within you!
THE ONE AND ONLY YOU
You are unique. This is a proven FACT. It is indisputable. Regardless of the training, lifestyle and educa
Now that you've cultivated a loving relationship with your reporter, gotten published, and generated awareness, how do you convert all those extra website hits and phone calls into sales?There are right ways and wrong ways.The wrong way is relying on your product's features to convert leads. It's tempting, we know. You've labored mightily to create a work of Staggering Technical Genius. One glance at your bullet-pointed feature list makes prospects swoon. Do you really need to translate all those impressive features into benefits?If your product is truly revolutionary and unique, then the answer is no. Take the world's first proven time machine. The benefits of a time machine are self-evident. And the competition? Nonexistent. Time-machine inventors can stop reading here.For the rest of us, there's the case study.What's a Case Study? A case study is, quite simply, a success story. Everyone relates to and remembers a good story. Case studies are a hybrid of the magazine feature and the good-old-fashioned customer testimonial. Few marketing communications are as powerful and compelling.How Do You Write a C
Let’s face it; competition for your services is fierce. In the above example we see that one company alone is producing over 2500 new trainers to the industry every year. All with the same training as you, same skills as you and many living and working in the same area as you. So you see, simply marketing yourself on the strength of your certifications is a fairly limited endeavour which is guaranteed to see your marketing material buried amongst that of your competitors, leading to frustration for you and confusion for your prospects.
So what should we be doing? How do we differentiate ourselves from our competitors and create successful businesses that yield enough income to produce the financial freedom we desire? The answer lies within you!
THE ONE AND ONLY YOU
You are unique. This is a proven FACT. It is indisputable. Regardless of the training, lifestyle and educa
Everywhere you look someone is telling you..."Look out for identity thieves!""Beware of emails it could be a virus, or someone phishing!"Blah...Blah...Blah.Listen!You won't last in business if you don't make yourself available. Think about it. Wal-Mart the largest retailer in the world is open 24 hrs. a day 7 days a week, and on most holidays.McDonald's has a lot of locations that are open 24 hrs. a day, and they are the largest fast food chain in the world.I'm not saying that you have to take phone calls at 3 AM, but you don't have to make EVERYONE feel like that can contact, that you will respond to their needs, and that you will take away all risk in doing business with you.How do you do that?1. Get a phone number that you post everywhere.You can buy a cell phone for 39.99 from Best Buy, and buy $10.00 worth a minutes, and use it for voice mail.Also get a toll free number.2. Post a physical addressIt doesn't have to be your home address. For most people, they expect companies to have a P O Box.3. Get a designated email address for customers and potential pa
So what should we be doing? How do we differentiate ourselves from our competitors and create successful businesses that yield enough income to produce the financial freedom we desire? The answer lies within you!
THE ONE AND ONLY YOU
You are unique. This is a proven FACT. It is indisputable. Regardless of the training, lifestyle and education that another person receives, they will never be the same as you. They will never have your exact philosophies, your drive, your ambition, your life force.
Why then, with this uniqueness do we tend to gravitate toward the grey ‘sameness’ of our industry competitors when it comes to marketing ourselves? Why will 9 out of 10 trainers carry similar business cards, print similar flyers and write similar websites? Quite frankly, this is marketing suicide!
You see, when prospects are faced with products that are all similar, the tendency is to go either with the cheapest or the one that looks the best. What does this mean to you? Well, your hourly rate had better match (or be cheaper) than that of your competition or you will need to spend more than your competitors in order for your materials to look better than theirs.
In truth, neither of these strategies is acceptable, at least, not in the long term. I mean, who wants to have their hourly rate determined by their competition? What if they drop their fees to undercut you? Will you drop yours again to match theirs? As you can see, this strategy is flawed and should be avoided at all costs. NEVER let your competition determine your value.
What about paying for glossier, flashier marketing materials? That works right? WRONG! You can have the nicest looking, glossiest, all the ‘flashes bangs and whistles’ marketing materials and still never get the client response you desire. Why? Because ‘Image marketing’ simply doesn’t work. Not on the small scale anyway. Leave this stuff to the big gyms or you’ll be trodden underfoot by the running herd of new members they’ve just created – at a huge cost.
Quite simply, there will ALWAYS be someone out there with more money to spend on marketing than you so you’ll always be playing ‘catch up’ to someone with deeper pockets. Obviously, this isn’t a sound way to market your business. You’ll go broke in no time!
The answer to creating a memorable, client-winning marketing message lies within how you present yourself to your target market. You do have a target market right? If you don’t, you’re committing the first cardinal sin of marketing; failing to identify the end user of your service. This is like firing a shotgun from a hundred yards and still expecting to hit your target every time. Sure, you may hit the target on occasion but it’ll be a haphazard process that you won’t be able to reproduce. Conversely, having a specific market to aim your promotions at is like shooting with a sniper rifle. Every time you take a shot you know it’ll hit the right target and that, my friends is what mar
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