Digg it UP - Business

Six Reasons to K.I.S.S.
Six Reasons to K.I.S.S. “Very often, people confuse simple with simplistic. The nuance is lost on most.” - Clement Mok, Chief Creative Officer, Sapient We’ve all heard THIS acronym, K.I.S.S. – Keep it Simple, Stupid! While I prefer, Keep it Splendidly Simple; the point is the same. Make it simple! All of us have heard the phrase. All of us nervously laugh and knowingly nod our heads when we hear it. All too often we don’t follow this sage advice. We’ve all heard the joke that a consultant is someone who will tell you about how to design, build and sell a watch, when all you wanted to know was the time. We are stereotyped often as people who like to make things more complicated, if for no other reas

are you marketing to?

19. What type of customer care do they offer? Research and find out.

20. What type of customer care are you going to offer? What’s different about your customer care or how can it be?

21. Do you offer a special type of advice that they don't? If so, what?

22. If you offer confidentiality, in what ways do you offer this?

23. How is your confidentiality different than your competitors? Or is it the same?

24. How fast does your competitor fulfill orders?

25. What type of answers do they have for their product? Do they offer a FAQ (frequently asked question page)?

26. How fast do they answer questions? Submit one a

Six Sigma Black Belt Training
Black belts are to Six Sigma what main masts are to ships. Both are prime movers in their own respects. The fundamental and distinguishing personality traits of a black belt candidate are their leadership skills and brilliant overall ability. Personality traits of these candidates usually overlap the A and B types. What is more, these are devoted individuals whose pleasurable moments intersect with the success of tasks on hand.Black Belt Training For CandidatesTypically, Six Sigma Black Belt training is given over 24 days and spread over 5 months. The full course training costs up to $14,950. The objective of Black Belt training is to develop data driven and competent Six Sigma practitioners who can lead from the front. However, it goes w

U.S.P., in marketing, is the acronym for unique selling proposition. This is asking, "What distinguishes you from similar products or services, even businesses as a whole?"

After using the USP method to uncover the uniqueness of my products and services, I continued to find them difficult to name. Because of this, I developed a list of 50 easy-to- answer questions to help me get through the process quickly. [Please allow product and service to mean the same thing for simplicity sake in this article.

First, select an equal playing competitor. If not equal, choose one that is as closely matched as possible. Even if you are selling apples, be careful on the choice of characteristics. A Granny Smith apple is different from a Winesap apple. Both are consumed by similar markets but they have much different uses in cooking. Be mindfully open, somewhere there is a similar apple -- guaranteed.

Second, gather all their product information. Lay the material before you, make a list of the features and benefits. Read and compared line-by-line if needed. I like to use the abbreviation’s S and D (similar/different). If you didn’t come up with anything or your list is small, that is okay, this happens to me a lot. Your mind isn’t seeing them. The questions below will build on your list and expand your view.

If you offer a new service, match target markets, and select one that is less than two years ahead of your success. If their product is too far ahead, you will suffer from "measurement stress". This will please your inner critic but test your passion and sabotage your commitment.

After you have completed whatever list you could do, use these questions to continue expanding:

1. Make a list of their product benefits?

2. What are the benefits your product offers?

3. Identify the features they have that you don't have?

4. Identify the features that you have? Compare.

5. What features are better in their product.

6. What features are better in yours?

7. Why are they better (from a buyers perspective)?

8. What is their price?

9. What is your price?

10. Why is your price different?

11. What emotional needs/desires does your product meet?

12. What physical needs/desires does your product meet?

13. Does your product sell better at different times of the year? And if so, why?

14. Are any of your competitors local? If so, where are they?

15. What is the size of your competitor’s business?

16. Where is this competitor marketing? Find their ads, always keep them in your file.

17. What age and gender are they marketing to? Is the same as yours?

18. What income level are they marketing to? What are you marketing to?

19. What type of customer care do they offer? Research and find out.

20. What type of customer care are you going to offer? What’s different about your customer care or how can it be?

21. Do you offer a special type of advice that they don't? If so, what?

22. If you offer confidentiality, in what ways do you offer this?

23. How is your confidentiality different than your competitors? Or is it the same?

24. How fast does your competitor fulfill orders?

25. What type of answers do they have for their product? Do they offer a FAQ (frequently asked question page)?

26. How fast do they answer questions? Submit one a

Building A Niche Is A Cinch
Believe it or not, a lot of companies - both small and big - create their marketing program towards a specific audience. This niche audience is carefully selected and pinpointed to market segments to specifically maximize the program’s effectiveness.Take for instance one company called HP or Hewlett Packard. This particular company markets and sells machines that are able to do everything, from scanning to faxing, printing, etc.The target of this company are those home offices as well as much larger companies and businesses. For this market, their products are those whose price range are a bit higher.The fact of the matter is that a marketing specified to a particular niche market is very cost-effective. Think about it, offerin

ristics. A Granny Smith apple is different from a Winesap apple. Both are consumed by similar markets but they have much different uses in cooking. Be mindfully open, somewhere there is a similar apple -- guaranteed.