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Digg it UP - Keep Costs Down and Keep the Marketing Strategy Simple
Marketing is the art of informing people about products or services or even about companies, although in that case the activity is closer to branding. Writing articles is a marketing activity where you inform potential buyers about certain offerings. The acronym – AIDA (attention, interest, desire and action) is often uttered in this context showing the four steps of a successful marketing (and sales) approach.The interest for writing
In my perfect world a prospect would become a buyer in the following manner:
1. Prospect sees your ad and visits your w
Choosing the topic of your ezine is no light decision. I have put together 3 hints to take some of the strain off your brain and get you going in the right direction.1.Share your passion.What are you passionate about? If you’re publishing an ezine for your business, then I hope it’s your company, product or service that holds your passion. But those aren’t the only motivations for ezines.Whatever your passion, writing abou
Product knowledge must increase to a point where you know who you must sell that product to and how to sell it. In my opinion you have two choices when it comes to marketing:
1. Hire a marketing firm that can advertise your product for a fee or….
2. Take the time to learn about your product and try different marketing methods without spending all of your money.
If you are on a tight budget then Option 2 may be the choice to make.
One lesson I learned when trying to sell my product is actually telling the customer you have what they are looking for in an ad. I realized this when I started marketing my product on the internet. I never knew keywords meant so many different things to so many different people and I really had to put my money management skills to work for me so I can live to market another day and get closer to my target market.
In my perfect world a prospect would become a buyer in the following manner:
1. Prospect sees your ad and visits your we
Are you business owner or independent professional who needs more customers? You don’t need a large marketing budget to generate sales for your product or service. But you will need to take some actions in order to position yourself in the marketplace. Here are 7 steps you won’t want to skip:1. Identify your ideal client and claim your niche. Hone in on the type of person or business you can get the best results for. Get rea
Product knowledge must increase to a point where you know who you must sell that product to and how to sell it. In my opinion you have two choices when it comes to marketing:
1. Hire a marketing firm that can advertise your product for a fee or….
2. Take the time to learn about your product and try different marketing methods without spending all of your money.
If you are on a tight budget then Option 2 may be the choice to make.
One lesson I learned when trying to sell my product is actually telling the customer you have what they are looking for in an ad. I realized this when I started marketing my product on the internet. I never knew keywords meant so many different things to so many different people and I really had to put my money management skills to work for me so I can live to market another day and get closer to my target market.
In my perfect world a prospect would become a buyer in the following manner:
1. Prospect sees your ad and visits your w
In many countries around the globe, people are born into their station in life and hence their professions. It is unnecessary for them to plan a career as they are expected to perform one specific job their entire lives. These cultures do not consider personal growth or the possibility of choosing one’s profession.America, on the other hand, was built on self-reinvention, and today’s economy demands it. Those born before 1946 are less l
1. Hire a marketing firm that can advertise your product for a fee or….
2. Take the time to learn about your product and try different marketing methods without spending all of your money.
If you are on a tight budget then Option 2 may be the choice to make.
One lesson I learned when trying to sell my product is actually telling the customer you have what they are looking for in an ad. I realized this when I started marketing my product on the internet. I never knew keywords meant so many different things to so many different people and I really had to put my money management skills to work for me so I can live to market another day and get closer to my target market.
In my perfect world a prospect would become a buyer in the following manner:
1. Prospect sees your ad and visits your w
Which means it’s your job to prove customers right.To confirm their suspicions about the value you deliver and the values you stand for.It ALSO means you need to be (somewhat) predicable:1. In person. 2. Via email. 3. On the phone. 4. Throughout your marketing efforts.Be (somewhat) predictable.Disney calls this “staying in character.” (After all, their employees ARE called “cast members!
One lesson I learned when trying to sell my product is actually telling the customer you have what they are looking for in an ad. I realized this when I started marketing my product on the internet. I never knew keywords meant so many different things to so many different people and I really had to put my money management skills to work for me so I can live to market another day and get closer to my target market.
In my perfect world a prospect would become a buyer in the following manner:
1. Prospect sees your ad and visits your w
1. Spend your time on the big picture and delegate everything else to incredibly capable subordinates.Be a visionary, develop your intuition and creativity, read the runes, anticipate product and service cycles to ensure your company's economic future is always bright.2. Have a well developed corporate mission and vision expressed around ethical values.Ensure that these are embraced, practiced and spread by all your pe
In my perfect world a prospect would become a buyer in the following manner:
1. Prospect sees your ad and visits your web site wanting more information.
2. Prospect loves what you are saying and is ready to buy.
3. Prospect purchases your product becomes a customer.
In order for a prospective buyer to visit your web site to start the sales process, the shopper must react positively (meaning have interest) to your advertisement. The bottom line is: Your ad must be good enough to attract many prospects because you are paying hard earned money to have that ad presented to the world. So how do you know if your ad is good enough? In my opinion it’s trial and error. You need to run different types of ads showing different combinations of features and benefits of your product and choose the best producers. Then you must track that ad and see if they are converting into sales.
Taking the approach of creating a smaller advertising budget and try 2 or 3 different advertising methods I found works well when marketing on a shoe string budget. You’ll have less pressure on yourself to determine which ad worked best for your business to use again. It takes time to create a meaningful ad to attract many shoppers to visit your site. You will need to budget accordingly to sustain business until you
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