Digg it UP - Business

Service Cuts through the Fog of Tough Times
It only takes a moment of listening to the news to hear about the difficult economy. Plants are closing, companies are laying off workers, and small businesses are going to be devastated by the lost jobs and diminished local economy.There is no doubt that your job as a salesperson has become increasingly difficult regardless of what it is you are selling. However, the less than favorable economy does not need to play havoc on your ability to make a l

en were more concerned with processing power (How fast is it? How much memory? etc.). Women were primarily concerned with ease of use (How easy is it to get this up and running? How easy is it to use? Will someone help me if I have problems?)

Find out more!

-See what research already exists on this topic. I just opened the door, but there's so much more out there…Get to Googlin' for starters...(www.google.com)

-Tailor your benefits copy to recognize that men and women make decisions differently. For example, it's been said that women prefer to make decisions based on consensus, more so than men.

-Lastly, don’t obsess over this guys, it’s m

Stationery Design - It's Importance to Small Business Owners
How many times have you been handed a business card and immeadetly got a negative impression on the person who handed you the card and the business they represent?All too often, small business owners tend to skip investing in getting a decent business card designed by professional corporate identity designers. They either go for the ready made solutions that most online printers offer today or use templates that come with either MS Word, MS Publisher o

Times are a changin'! More women today work outside the home, earn (and control) significant amounts of money, and make large, important purchases like houses, automobiles and computers. In the past, advertising portrayed such independence as being primarily characteristic of men. But there has been an interesting role reversal where more men are involved with cooking, cleaning, laundry and childcare. (I know some of you ladies reading this don't believe me, but they are really out there!) LOL

Interestingly enough, the male consumer–whether married or single– seems to be shopping alone. And not all of them shop alike. According to NPD group, a market research firm, more than 45% of menswear sold in the US last year were sold to men who were shopping without women, compared to 26% in 2000.

What kind of male buyer is your target market?

Alan Katz, publisher of the new men's shopping magazine "Cargo", said that their research found three different types of male buyers.

* The enthusiast, who buys a lot across all categories, and is the first to embrace the latest trends;

* The focused buyer, who does a lot of research, but buys in only a few categories;

* The guided buyer, who looks to publications, friends, girlfriends or his wife to tell him what to buy.

SOME FACTS ABOUT MALE CONSUMERS:

Here are some key tips to be familiar with when understanding the male market:

Ain't He Pretty?

They're spending more and more time in front of a mirror, spritizing their bodies, styling and coloring their hair, 15-year-old teenage girls, you ask? Oh, no boys and young men are leading a grooming revolution that has fueled a 2.1 billion dollar industry, and one that is poised to grow in the next five years.

Cut to the Chase!

Tell them, you don't have to show as much. Women have been proven to be more visual creatures. Men want the facts! List the benefits and features rather than showing lots of pictures.

It's fine to have graphics, but make sure the details stand out first, so that the details are put into a context that makes them easier to relate to. Remember men give directions by using street names; women give directions by using landmarks. It's amazing, but it's true. Please, I can't tell my East from my West most of the time, but I'll know if the store is next to McDonalds and the Big Green Building!

Sell Them with Features (revisits the idea about cutting to the chase) A terrific example is research done by the Center for Women's Business Research and IBM that identified differences in how men and women business owners buy technology. Both wanted a fair price, but men were more concerned with processing power (How fast is it? How much memory? etc.). Women were primarily concerned with ease of use (How easy is it to get this up and running? How easy is it to use? Will someone help me if I have problems?)

Find out more!

-See what research already exists on this topic. I just opened the door, but there's so much more out there…Get to Googlin' for starters...(www.google.com)

-Tailor your benefits copy to recognize that men and women make decisions differently. For example, it's been said that women prefer to make decisions based on consensus, more so than men.

-Lastly, don’t obsess over this guys, it’s mo

Management Training: Are You Satisfied With The Results?
If you’re not satfied with the results of your management training programs, maybe it’s because you handle training as a ‘one shot’ event rather than a process of developing your people to be better managers.One of the common misconceptions is that a manager can take a course and voila he is now skilled in communicating with others, or managing his time or delegating work. Rome wasn’t built in a day. Neither will people change in one day. Particular

ch firm, more than 45% of menswear sold in the US last year were sold to men who were shopping without women, compared to 26% in 2000.

What kind of male buyer is your target market?

Alan Katz, publisher of the new men's shopping magazine "Cargo", said that their research found three different types of male buyers.

* The enthusiast, who buys a lot across all categories, and is the first to embrace the latest trends;

* The focused buyer, who does a lot of research, but buys in only a few categories;

* The guided buyer, who looks to publications, friends, girlfriends or his wife to tell him what to buy.

SOME FACTS ABOUT MALE CONSUMERS:

Here are some key tips to be familiar with when understanding the male market:

Ain't He Pretty?

Cut to the Chase!

Tell them, you don't have to show as much. Women have been proven to be more visual creatures. Men want the facts! List the benefits and features rather than showing lots of pictures.

Find out more!

-See what research already exists on this topic. I just opened the door, but there's so much more out there…Get to Googlin' for starters...(www.google.com)

-Tailor your benefits copy to recognize that men and women make decisions differently. For example, it's been said that women prefer to make decisions based on consensus, more so than men.

-Lastly, don’t obsess over this guys, it’s m

Are You Branded Yet?
One of the best ways to increase your chances of success, whether you work for someone else or have your own small business, is to find an effective way to tell people what you have to offer.You can do this by creating your own brand, according to author, consultant, movie producer and director, Tom Marcoux, who is known as America's Communication Coach. "In order to make your dreams come true you need to effectively tell the world what you offer.

MERS:

Here are some key tips to be familiar with when understanding the male market:

Ain't He Pretty?

Cut to the Chase!

Tell them, you don't have to show as much. Women have been proven to be more visual creatures. Men want the facts! List the benefits and features rather than showing lots of pictures.

Find out more!

-See what research already exists on this topic. I just opened the door, but there's so much more out there…Get to Googlin' for starters...(www.google.com)

-Tailor your benefits copy to recognize that men and women make decisions differently. For example, it's been said that women prefer to make decisions based on consensus, more so than men.

-Lastly, don’t obsess over this guys, it’s m

UPDA Pumps Domestic Oil and Natural Gas; Investors Gush Over Profits
"With the continuing conflicts in the Middle East and the price of crude oil hovering at $60 per barrel, it's never been more important for the U.S. to reduce its reliance on foreign oil," says Kamal Abdullah, CEO of Universal Property Development and Acquisition Company (UPDA.OB). To that end, the Florida-based UPDA (www.updastock.com) is buying and leasing U.S. properties with proven oil reserves, applying state-of-the-art technology, and pumping out sought

graphics, but make sure the details stand out first, so that the details are put into a context that makes them easier to relate to. Remember men give directions by using street names; women give directions by using landmarks. It's amazing, but it's true. Please, I can't tell my East from my West most of the time, but I'll know if the store is next to McDonalds and the Big Green Building!

Find out more!

-See what research already exists on this topic. I just opened the door, but there's so much more out there…Get to Googlin' for starters...(www.google.com)

-Tailor your benefits copy to recognize that men and women make decisions differently. For example, it's been said that women prefer to make decisions based on consensus, more so than men.

-Lastly, don’t obsess over this guys, it’s m

The Pros And Cons Of Using An Answering Service
As with most things in life, answering services have their advantages and disadvantages. For some independent contractors who are one-man bands, they are live savers, to others they can be your worst enemies. Read the pros and cons of having an answering service and decide for yourself.Pros· No need to employ additional people to man telephones, this is especially important if you are running a small start up company or a large operation tha

Find out more!

-See what research already exists on this topic. I just opened the door, but there's so much more out there…Get to Googlin' for starters...(www.google.com)

-Tailor your benefits copy to recognize that men and women make decisions differently. For example, it's been said that women prefer to make decisions based on consensus, more so than men.

-Lastly, don’t obsess over this guys, it’s more important to make sure the advantages and benefits of your product are well positioned and communicated, no matter what the demographics of your audience. Good luck and if all else fails…get the girl with the pursed lips to help you out with a photo. Okay, okay, that was a cheap shot, I'm just kidding guys. ~cracking up~ Please no hate mail!

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People constantly come into your office and you are always sending out mail to new, potential clients.

With a great client, a good budget, a decent time frame, and talented creatives the chance you’ll see great creative is outstanding.

Becoming a successful entrepreneur in the online world is no different than becoming a successful entrepreneur in the brick-and-mortar world. Both tasks require vision, determination, and hard work.

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Digg it UP - It's Not All about the Cleavage! Or is It?

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