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Digg it UP - Mortgage Broker Marketing - Sell Problems, Not Solutions
Now that I have your attention from the headline, let me rephrase that: Contracts-to-hire need to go away. We need to get rid of them. We need to kill them. They are pass?.Contracts-to-hire were created by companies that wanted to try out an employee before actually hiring them for work traditionally called “management” work (vs. “hourly” work) for work performed by college-educated people.Prior to trying this type of hiring method, companies either hired employees for full-time, permanent work or brought on independent contra
“I lost my listing to the competition…”
“My open houses produce little traffic and few good leads…”
If you want to stand out, understand their problems and facilitate solutions that solve them.
To Stand Out, Describe Problems - Not Solutions
With a solution in hand, you’re ready to market a powerful message that’ll get heard – the problem. Agents are more likely to listen if your message describes a problem, instead of the solution.
Think about this – your message communicates competency. Competency shows you understand the problem. Y
The U.S. Department of labor has identified nursing as one of the top in the country. Nursing jobs seem to be opening up everywhere, and salaries are on the rise. One incredible opportunity particularly suited for nurses who have recently completed their training, nurses who are single, or nurses who have a lifestyle conducive to frequent moves is travel nursing.Travel nursing offers several benefits. Because so many people are unable or unwilling to move around the country accepting short term jobs, the salaries tend to be excellent. Most travel nursing co
- To render great customer service…
- To close loans on time…
- To offer the best competitive rates…
- To help them make more money…
- To deliver referrals or free leads…
- To co-market services…
- To qualify all buyers through a diversity of programs…
Guess what…Realtors® have heard this before. So much so, that they’ve become immune to listening. Your message is competing with other similar messages and getting lost in the noise. If you can’t cut through the noise and stand out from competitors than you’re invisible.
To Stand Out, Learn Their Language
You don’t like hearing static during your favorite song played on the radio, why put real estate agents through that same pain. When you’re engaged in conversation with agents talking about closing loans on time, returning calls promptly, keeping clients informed about their loan application that’s like static beating on their eardrums.
Instead of speaking "Swahili", you need to speak their language. If you listened to a professional conversation between two realtors, what would you hear? They’ll talk about listings, sales, commissions, referrals, open houses, marketing, policies that affect them, etc. In other words, they’ll talk about real estate, not about mortgages. Why? Because that’s their business.
To Stand Out, Understand Their Problems
Today, mortgages are a commodity, there’s a mortgage guy on every corner. If an agent needs a loan officer, they can step outside their office door and have several choices within a city block.
But agents don’t want a loan officer - they want someone who can help solve their problems. Reflect back for a moment on the conversation between two agents and you’ll also hear them bicker about problems they can’t solve.
“Builders are capping my commissions…”
“There’s not enough inventory…”
“Sellers want me to reduce my commission rate…”
“I’m getting contracts on properties the night before the open house…”
“Investors are submitting ridiculous and embarrassing offers…”
“There’s twice as many realtors farming my area this year…”
“My marketing isn’t as effective as it used to be…”
“My buyers dumped me for another realtor…”
“I’m averaging only one sale a month…”
“I have very little repeat or referral business.”
“I lost my listing to the competition…”
“My open houses produce little traffic and few good leads…”
If you want to stand out, understand their problems and facilitate solutions that solve them.
To Stand Out, Describe Problems - Not Solutions
With a solution in hand, you’re ready to market a powerful message that’ll get heard – the problem. Agents are more likely to listen if your message describes a problem, instead of the solution.
Think about this – your message communicates competency. Competency shows you understand the problem. Y
Most club owners know that the best marketing tool is good buzz, or word-of-mouth, and that bad word-of-mouth can quickly sink a club. Increasingly, word-of-mouth means discussions in chat rooms, postings on Internet forums, and reviews posted on rating websites. Studies show that the Internet is now the number one source of consumer information – ahead of newspapers, TV, and even friends. In other words, when people think about trying a new club, they first do a web search to see what they can find.You may already be using the Internet to promote your c
To Stand Out, Learn Their Language
You don’t like hearing static during your favorite song played on the radio, why put real estate agents through that same pain. When you’re engaged in conversation with agents talking about closing loans on time, returning calls promptly, keeping clients informed about their loan application that’s like static beating on their eardrums.
Instead of speaking "Swahili", you need to speak their language. If you listened to a professional conversation between two realtors, what would you hear? They’ll talk about listings, sales, commissions, referrals, open houses, marketing, policies that affect them, etc. In other words, they’ll talk about real estate, not about mortgages. Why? Because that’s their business.
To Stand Out, Understand Their Problems
Today, mortgages are a commodity, there’s a mortgage guy on every corner. If an agent needs a loan officer, they can step outside their office door and have several choices within a city block.
But agents don’t want a loan officer - they want someone who can help solve their problems. Reflect back for a moment on the conversation between two agents and you’ll also hear them bicker about problems they can’t solve.
“Builders are capping my commissions…”
“There’s not enough inventory…”
“Sellers want me to reduce my commission rate…”
“I’m getting contracts on properties the night before the open house…”
“Investors are submitting ridiculous and embarrassing offers…”
“There’s twice as many realtors farming my area this year…”
“My marketing isn’t as effective as it used to be…”
“My buyers dumped me for another realtor…”
“I’m averaging only one sale a month…”
“I have very little repeat or referral business.”
“I lost my listing to the competition…”
“My open houses produce little traffic and few good leads…”
If you want to stand out, understand their problems and facilitate solutions that solve them.
To Stand Out, Describe Problems - Not Solutions
With a solution in hand, you’re ready to market a powerful message that’ll get heard – the problem. Agents are more likely to listen if your message describes a problem, instead of the solution.
Think about this – your message communicates competency. Competency shows you understand the problem. Y
Step 4. Record your findings.If you have less than 5 employees then you do not need to write anything down. Although you will find it useful to keep a written record of what you have done.If you have five or more employees, then you must put in writing the significant findings of your risk assessment. This means writing down the significant hazards and your conclusions.Examples might be something like:Electrical installations: insulation and earthing checked and found OK.orFumes from welding: local exhaust ventilation provi
To Stand Out, Understand Their Problems
Today, mortgages are a commodity, there’s a mortgage guy on every corner. If an agent needs a loan officer, they can step outside their office door and have several choices within a city block.
But agents don’t want a loan officer - they want someone who can help solve their problems. Reflect back for a moment on the conversation between two agents and you’ll also hear them bicker about problems they can’t solve.
“Builders are capping my commissions…”
“There’s not enough inventory…”
“Sellers want me to reduce my commission rate…”
“I’m getting contracts on properties the night before the open house…”
“Investors are submitting ridiculous and embarrassing offers…”
“There’s twice as many realtors farming my area this year…”
“My marketing isn’t as effective as it used to be…”
“My buyers dumped me for another realtor…”
“I’m averaging only one sale a month…”
“I have very little repeat or referral business.”
“I lost my listing to the competition…”
“My open houses produce little traffic and few good leads…”
If you want to stand out, understand their problems and facilitate solutions that solve them.
To Stand Out, Describe Problems - Not Solutions
With a solution in hand, you’re ready to market a powerful message that’ll get heard – the problem. Agents are more likely to listen if your message describes a problem, instead of the solution.
Think about this – your message communicates competency. Competency shows you understand the problem. Y
Careers in modelling – how to look good In modelling, your body is your most important asset. If you don’t look after your health and your looks, the telltale signs will be obvious to prospective agencies and employers and you’ll find it difficult breaking into the industry or progressing in your modelling career. Here are some tips on how to look after your health and your body and how to present yourself well to get ahead in modelling. Eat a healthy diet Beauty isn’t just on the outside – what we do to the inside of our bodies has a m
“Builders are capping my commissions…”
“There’s not enough inventory…”
“Sellers want me to reduce my commission rate…”
“I’m getting contracts on properties the night before the open house…”
“Investors are submitting ridiculous and embarrassing offers…”
“There’s twice as many realtors farming my area this year…”
“My marketing isn’t as effective as it used to be…”
“My buyers dumped me for another realtor…”
“I’m averaging only one sale a month…”
“I have very little repeat or referral business.”
“I lost my listing to the competition…”
“My open houses produce little traffic and few good leads…”
If you want to stand out, understand their problems and facilitate solutions that solve them.
To Stand Out, Describe Problems - Not Solutions
With a solution in hand, you’re ready to market a powerful message that’ll get heard – the problem. Agents are more likely to listen if your message describes a problem, instead of the solution.
Think about this – your message communicates competency. Competency shows you understand the problem. Y
Being unemployed can lead to depression. I remember being concerned that when my husband became unemployed he would become depressed. Once you become unemployed several things could go through your mind: 1) you could think it was your fault you no longer have a job; 2) you are worthless; 3) you are causing your family to incur debt; 4) think no one will hire you; and 5) you have no motivation to go and look for a job.You sit at home and these thoughts bombard your mind over and over. The more you focus on these thoughts; it can lead
“I lost my listing to the competition…”
“My open houses produce little traffic and few good leads…”
If you want to stand out, understand their problems and facilitate solutions that solve them.
To Stand Out, Describe Problems - Not Solutions
With a solution in hand, you’re ready to market a powerful message that’ll get heard – the problem. Agents are more likely to listen if your message describes a problem, instead of the solution.
Think about this – your message communicates competency. Competency shows you understand the problem. Your message communicates – caring - because many agents don’t believe loan officers care about them. Finally, your message communicates – potential – which stirs an agent’s curiosity to learn more about your solution.
Their curiosity is what will spark their level of interest forward. You realize with more opportunities for one-to-one interactions, the more familiarity and trust can develop. Two key ingredients to successfully attracting the relationships you want.
To Stand Out, Get Noticed Through Associated Channels
Part of your marketing plan should include points of contact that your prospects can discover you. Of all the methods of communicating your messages, direct solicitation is always the toughest. To avoid this, make a list of points of contact you can use for future promotional activities.
Here are some questions to consider:
- Where do they network?
- What conferences or workshops do they attend?
- What magazines, publications and newsletters do they read?
- What websites do they visit frequently?
- What directories are they listed in?
- Where do they advertise their services?
Your promotional activities should be pointed toward these areas. Otherwise, you’re left with direct solicitation that isn’t the most effective way.
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