Digg it UP - Business

Business Ethics; Is The Franchising Industry Self-Regulated Due to the Business Model
Many government regulators believe that no industry can police itself and yet having been involved in a franchising industry I see that the industry itself due to its very nature and structure causes cooperation between franchisees who are the investors, and the Franchisors who want to expand their brand name.Many regulators will say they encourage us to clear

your planner, or sketch out activities on a large flipchart sheet on the wall. The point is to make an annual profile of your marketing activities including: networking events, trade shows, advertising deadlines, direct mailings, seminars, and so on. Schedule marketing and stick to it!

4. Ask

Ten Signs That It is Time to Sell the Family Business
For the past 20 years you have built your business. Your company has become part of your identity. Even when you are not at work, you are working, thinking, planning. You never stop. If you sell you are leaving behind much more than a job. In this article we will discuss some signs that might indicate that it is time to exit your business.1. Late in your worki

Make Marketing a Must, Not a Maybe
When business is booming, it’s easy to put marketing on the back burner. Why focus attention on getting new customers when you already have all you can handle? The reason is simple: when things slow down, you want to have new clients in the pipeline. Make marketing part of your habit. The most efficient way to do this is to create structure around your marketing efforts. Here are some tips:
1. Make time for marketing: In your calendar, schedule time each week for your marketing and sales activities. It could be an hour every other day, or a chunk of time on one day of the week. Don’t make this time optional – honor this slice of your week as a time devoted to moving your business forward.
2. Marketing is a mindset: You never know when an opportunity to help someone out with your services/products will arise. Always be prepared to speak enthusiastically about what your company does. Once you get used to this way of thinking, it’s easy to communicate your company’s value without being pushy.
3. Develop a marketing system: Do what makes sense to you – you can create a simple spreadsheet, make notes in your planner, or sketch out activities on a large flipchart sheet on the wall. The point is to make an annual profile of your marketing activities including: networking events, trade shows, advertising deadlines, direct mailings, seminars, and so on. Schedule marketing and stick to it!
4. Ask
Custom Printing
The ability to stand out from the crowd, gain recognition, and be known is an essential one in many facets of life. It seems as though everywhere we look sets of standardized template designs pervade our very existence. Everything from flyers, brochures, letterheads, logos, T-shirts, websites, and many more eye catching gimmicks seems to come from one of many similar
e marketing part of your habit. The most efficient way to do this is to create structure around your marketing efforts. Here are some tips:
1. Make time for marketing: In your calendar, schedule time each week for your marketing and sales activities. It could be an hour every other day, or a chunk of time on one day of the week. Don’t make this time optional – honor this slice of your week as a time devoted to moving your business forward.
2. Marketing is a mindset: You never know when an opportunity to help someone out with your services/products will arise. Always be prepared to speak enthusiastically about what your company does. Once you get used to this way of thinking, it’s easy to communicate your company’s value without being pushy.
3. Develop a marketing system: Do what makes sense to you – you can create a simple spreadsheet, make notes in your planner, or sketch out activities on a large flipchart sheet on the wall. The point is to make an annual profile of your marketing activities including: networking events, trade shows, advertising deadlines, direct mailings, seminars, and so on. Schedule marketing and stick to it!
4. Ask
Truth In Advertising Law - Information Every Advertiser Should Know
TRUTH IN ADVERTISINGBelow is an excerpt from our Business Kit "Advertising Works" --this is information that anybody who is advertising should know:Any advertising is serious business. It reflects you, your business, product and/or service. There are laws governing "truth in advertising" which are designed to prevent people from making
or a chunk of time on one day of the week. Don’t make this time optional – honor this slice of your week as a time devoted to moving your business forward.
2. Marketing is a mindset: You never know when an opportunity to help someone out with your services/products will arise. Always be prepared to speak enthusiastically about what your company does. Once you get used to this way of thinking, it’s easy to communicate your company’s value without being pushy.
3. Develop a marketing system: Do what makes sense to you – you can create a simple spreadsheet, make notes in your planner, or sketch out activities on a large flipchart sheet on the wall. The point is to make an annual profile of your marketing activities including: networking events, trade shows, advertising deadlines, direct mailings, seminars, and so on. Schedule marketing and stick to it!
4. Ask
Always Leave Them Laughing: Integrating Humor into Your Trade Show Marketing Campaign
One of the major objectives of any trade show exhibit is to create a lasting impression in the attendee’s mind. After all, if a visitor can’t remember you, how can he give you his business? You also want to create a positive impression, and unfortunately, that’s harder to do than the negative equivalent.Which brings us to humor. People love to laugh – and they
e prepared to speak enthusiastically about what your company does. Once you get used to this way of thinking, it’s easy to communicate your company’s value without being pushy.
3. Develop a marketing system: Do what makes sense to you – you can create a simple spreadsheet, make notes in your planner, or sketch out activities on a large flipchart sheet on the wall. The point is to make an annual profile of your marketing activities including: networking events, trade shows, advertising deadlines, direct mailings, seminars, and so on. Schedule marketing and stick to it!
4. Ask
Business Process Consulting -- Four Key Factors in Achieving Alignment
The key to successful business development centers on building the ability to align and adapt to the current market conditions, environment and context in which your business is operating.Alignment is not about getting the same thing done over and over again consistently. Maneuverability or agility, as described by John Boyd, is what leads to alignment, succe
your planner, or sketch out activities on a large flipchart sheet on the wall. The point is to make an annual profile of your marketing activities including: networking events, trade shows, advertising deadlines, direct mailings, seminars, and so on. Schedule marketing and stick to it!
4. Ask for referrals: Word-of-mouth is the most effective way to get new customers. Ask your current and former clients to pass your name and contact information on to their circle. When finishing a sales cycle with a customer, ask for referral recommendations. If you don’t ask, people may not think to offer.
5. Contact past customers: Make sure you keep in touch with your past customers. These are the people who know your services and who have enjoyed their benefits. Often, a simple call to check in with them will lead to new sales for your company. You can invite them out for coffee if you live nearby.
6. Don't delay: Don't wait until you NEED to make a sale. Your mission is not to say, “I’m kinda low on work right now.” or “My sales are down. Wanna buy something?” Build and reinforce your bond with a wide variety of people - customers, leads, referrers, vendors, and so on. Ultimately, people buy from people they trust and like. Often, work comes in simply because you happen to be in the picture at an opportune time. Or, it may be someone has an associate who is looking for a service or product you have to offer - who better to recommend than you?!
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Digg it UP - For Ongoing Success, Make Marketing a Habit

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