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Digg it UP - Creative Emulation
Many business owners are sabotaging their business without even realizing it. They are completely out of the loop when it comes to all technology aspects of their operation such as websites, computers and software. They become completely dependent on their technical people and naively believe that things are "being taken care of".This "head in the sand" approach is very dangerous. Here are just a few scenarios of what can happen:Your webmaster is the only person who knows the username, password and other improtant settings for your website. If the webmaster suddenly stops responding to your ph
In leading training sessions, while there is benefit in having a whole group from the same organization, there are great benefits from having mixed audiences too – even having people from different divisions or departments in the same company can give participants new insights, ideas and practices that they can creatively emulate back
Goal setting has to be one of the most common phrases when setting out to gain more business. We all dislike the planning process that happens in large corporations. It seems that the goals are set and nothing really happens to fulfill them. The goals we need to set are goals for obtaining a number of business contacts that can lead to a business relationship. Goals for the number of contacts you need to make in order to gain one business relationship may vary from industry to industry. When working with professional sales staff, I find that some firms have a six to one ratio before a sale is made. In other cases it may be on
• Brainstorming
• Benchmarking
• Problem solving
When these things fail, or we realize that perhaps there are better ways to do these approaches, we do the next likely thing and hire a consultant. (As a consultant, I am glad that people sometimes take this step).
Each of these steps can be very valuable and powerful when done correctly. There are methods, approaches and steps that you can take to make each of these things (including hiring the consultant) more effective.
The Problem
The problem is the first three items on the list suffer from a similar problem – they all become too introspective.
Brainstorming too often becomes a short list of ideas that people have considered in the past, or things people tried at their last job.
Benchmarking ends up being too incestuous. If you are benchmarking within your industry, everyone in the industry is looking at each other, and the bar may never be lifted high enough.
Problem solving techniques are only as good as the ideas that are found to implement, and where do those ideas come from? Brainstorming and benchmarking.
The Alternative
The alternative is a phrase called creative emulation. I learned this phrase from marketing guru Jay Abraham, who has helped hundreds of companies and individuals improve using this technique and has personally made a fortune using it and teaching it.
It is incredibly simple in concept, and amazingly obvious. But most of us don’t do it often enough.
Creative emulation requires studying other industries and businesses for the models and approaches that they use. Then thinking about how you could modify, adapt or “creatively emulate” their successes into your business.
Some Examples
Direct marketers have done this forever. Any good copywriting consultant tells you to build a “clip file” of ads and sales letters that are effective. By keeping this “file” of successful copy, you are able to refer to it for inspiration, ideas, unique phrases and more. The “clip file” is a perfect example of creative emulation.
In leading training sessions, while there is benefit in having a whole group from the same organization, there are great benefits from having mixed audiences too – even having people from different divisions or departments in the same company can give participants new insights, ideas and practices that they can creatively emulate back i
Today almost every one of us is dreaming to become an entrepreneur. But if you look at statistics not every one who dreams becomes an entrepreneur. There are questions ringing in all our minds, can I stand on my own and run a business? Before you start your entrepreneurial journey you need to ask yourself few questions and if you get yes for these questions then you are ready to start your journey on the Road less traveled.1. Do you have a clear vision on what you want to start? Even if you do not have clear vision at the beginning you need to have a clear answer for “What you want to do? How you want to do?”2.
The Problem
The problem is the first three items on the list suffer from a similar problem – they all become too introspective.
Brainstorming too often becomes a short list of ideas that people have considered in the past, or things people tried at their last job.
Benchmarking ends up being too incestuous. If you are benchmarking within your industry, everyone in the industry is looking at each other, and the bar may never be lifted high enough.
Problem solving techniques are only as good as the ideas that are found to implement, and where do those ideas come from? Brainstorming and benchmarking.
The Alternative
The alternative is a phrase called creative emulation. I learned this phrase from marketing guru Jay Abraham, who has helped hundreds of companies and individuals improve using this technique and has personally made a fortune using it and teaching it.
It is incredibly simple in concept, and amazingly obvious. But most of us don’t do it often enough.
Creative emulation requires studying other industries and businesses for the models and approaches that they use. Then thinking about how you could modify, adapt or “creatively emulate” their successes into your business.
Some Examples
Direct marketers have done this forever. Any good copywriting consultant tells you to build a “clip file” of ads and sales letters that are effective. By keeping this “file” of successful copy, you are able to refer to it for inspiration, ideas, unique phrases and more. The “clip file” is a perfect example of creative emulation.
In leading training sessions, while there is benefit in having a whole group from the same organization, there are great benefits from having mixed audiences too – even having people from different divisions or departments in the same company can give participants new insights, ideas and practices that they can creatively emulate back
Cowpattie Bingo. Car Wash. Gift Wrap. Karaoke Night. Sock Hop. Kids’ Tutorials. All these and more are the creative fund raising ideas that have been repeatedly done in order to generate money for a certain activity planned.Popcorn Craze is among the creative fund raising ideas that will surely be a major hit. Wondering why? Simply because, this is one of the munchies that people of all ages would adore eating. This is most true when they go to the nearby cinema to watch that movie starring Pretty Woman’s Julia Roberts, Mummy Return’s Rachel Weiss, Legally Blonde’s Reese Witherspoon, Miss Congeniality’s Sandra Bullock
Problem solving techniques are only as good as the ideas that are found to implement, and where do those ideas come from? Brainstorming and benchmarking.
The Alternative
The alternative is a phrase called creative emulation. I learned this phrase from marketing guru Jay Abraham, who has helped hundreds of companies and individuals improve using this technique and has personally made a fortune using it and teaching it.
It is incredibly simple in concept, and amazingly obvious. But most of us don’t do it often enough.
Creative emulation requires studying other industries and businesses for the models and approaches that they use. Then thinking about how you could modify, adapt or “creatively emulate” their successes into your business.
Some Examples
Direct marketers have done this forever. Any good copywriting consultant tells you to build a “clip file” of ads and sales letters that are effective. By keeping this “file” of successful copy, you are able to refer to it for inspiration, ideas, unique phrases and more. The “clip file” is a perfect example of creative emulation.
In leading training sessions, while there is benefit in having a whole group from the same organization, there are great benefits from having mixed audiences too – even having people from different divisions or departments in the same company can give participants new insights, ideas and practices that they can creatively emulate back
Lead Generation - Specific methodologies designed to generate NEW clients for your products or services. Often times these lead generation devices have coupons or gift with purchase. In other cases, they support a website, telephone number or fax number for addtional details. The singular purpose is to get your prospects to act and react to the lead generation device.Front End Selling - When a customer steps through your door (or ecommerce site), they're hoping to satisfactorily complete a transaction with your business. They're looking specifically for the item(s) or service(s) that were covered in the Lead Generation
It is incredibly simple in concept, and amazingly obvious. But most of us don’t do it often enough.
Creative emulation requires studying other industries and businesses for the models and approaches that they use. Then thinking about how you could modify, adapt or “creatively emulate” their successes into your business.
Some Examples
Direct marketers have done this forever. Any good copywriting consultant tells you to build a “clip file” of ads and sales letters that are effective. By keeping this “file” of successful copy, you are able to refer to it for inspiration, ideas, unique phrases and more. The “clip file” is a perfect example of creative emulation.
In leading training sessions, while there is benefit in having a whole group from the same organization, there are great benefits from having mixed audiences too – even having people from different divisions or departments in the same company can give participants new insights, ideas and practices that they can creatively emulate back
And you thought the Want Ads were a waste of time. How many times have you applied for a job in the want ads only to receive the "Sorry, we'll keep your resume on file" form letter? Or to find out that you were one of hundreds of applicants?Today, you'll learn an easy way to use CareerBuilder or other want ads to find possible hidden jobs. You’ll learn how to use those same want ads to tap into dozens of possible HIDDEN JOBS and find yourself in the enviable position of being the only applicant for the job you really want with no other competition!This is simple. Go where others don't go. Just because a c
In leading training sessions, while there is benefit in having a whole group from the same organization, there are great benefits from having mixed audiences too – even having people from different divisions or departments in the same company can give participants new insights, ideas and practices that they can creatively emulate back in their situation.
In some types of training seminars, participants will be placed in the “hot seat” by the facilitator or trainer. In this situation the participant is asked very specific questions to help both them and the facilitator better understand their situation. Then the trainer will propose some very specific ideas that the participant can apply.
On first glance this may seem like a boring event for other participants as one person’s situation is explored, prodded and probed. The reality is that if the trainer does a good job of setting up the process, each participant can learn much by answering the same questions for themselves, reflecting on their answers and using the process of creative emulation to apply the lessons to their own business and situation.
These are three very different situations, all of which use the process of creative emulation as a way to create new ideas and spawn new approaches.
How to Do It
The process is pretty straightforward:
1. Learn all you can about a successful business or business model. This includes reading, interviewing and researching it as much as you can.
2. Think about the strengths of that business or process and see how it might strengthen your situation.
3. Look for ways to emulate, modify or adapt those success approaches into your situation.
Where do you find these model businesses? First of all it is important to realize that any business has some unique strength, even if they don’t recognize it, and even if they may not be super successful overall. With this realization, anyone can become a case study for you!
• Read the local business section or the Wall Street Journal more carefully.
• Read business magazines in industries different than you own.
• Attend a conference as a guest of a friend – in an industry completely different from your own.
• Learn more about the people you meet at your next networking event. Don’t stop with exchanging names and business cards. Take real interest in their approaches an
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