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Digg it UP - Is Most Marketing by Small Businesses KILLING THEM?
According to Rob Sheehan, director of executive education at the James MacGregor Burns Academy of Leadership at the University of Maryland, “Being a good boss is important in any organization, but it’s particularly important for small business. With smaller businesses, you really have the opportunity to set the tone for the entire company.” There are several characteristics, traits, and attitudes that seem to be prevalent among executives that are viewed as “good bosse
Now, I'm ready to accept that someone, somewhere must rea
Just the points, please!1. Go to work one hour early and start working.2. Extend one hour before going home.3. Follow what your boss tells you. He has the power to promote you and increase your pay!4. Patience is a virtue especially at the workplace.5. Prioritize tasks which are important and immediate.6. After finishing the priority tasks, consider the rest as priority too.7. When at work don't play or chat with your offi
What did I do with it? Threw it in the garbage without reading it. Same as you do. Only it made me think about this article, which I guess might be of some use, unintended by the morons who send me all that useless direct mail.
When I open a local newspaper, the first thing I do is chuck away all the god-awful leaflets and flyers hidden inside it. Same with anything people put in my mailbox or tuck behind the latch on my door. Out with the BS!
Now, I'm ready to accept that someone, somewhere must read
Advertising on television is one of the most effective ways to reach your target audience. With nearly 99 percent of American households owning a television, it is marketing tool that almost any type of business could use effectively to its advantage.Unfortunately many small businesses don’t even think about advertising on television because they feel it is just too expensive. Small business owners feel that television is a medium that is reserved for only large c
When I open a local newspaper, the first thing I do is chuck away all the god-awful leaflets and flyers hidden inside it. Same with anything people put in my mailbox or tuck behind the latch on my door. Out with the BS!
Now, I'm ready to accept that someone, somewhere must rea
A job offer can reveal a great deal about a prospective employer. It can convey the seriousness of the employer; a candidate’s value to the company and most importantly, the very decision of taking up the offer. It is usually based upon a number of factors out of which only some are flexible. While a factor may be of prime importance to one candidate, it may not be of much significance to another. Here are a few key points to make note of before taking (or turning down)
When I open a local newspaper, the first thing I do is chuck away all the god-awful leaflets and flyers hidden inside it. Same with anything people put in my mailbox or tuck behind the latch on my door. Out with the BS!
Now, I'm ready to accept that someone, somewhere must rea
I've written many times about my vast experience in the fast food industry, not as a worker, but as an often mistreated customer. Each story typically involved bad food, apathetic employees, horrible customer service, and a vow never to return. That vow usually ended up in the dumpster when my craving for a chicken burrito got the better of my logic and principles.This time I'm talking about fast food for a different reason. There are lessons to be learned fro
Now, I'm ready to accept that someone, somewhere must rea
Business ToolsAdmit it – seeing your competitor’s picture in a feature article in the newspaper or a trade publication gave you a flash of jealousy.You’re right to be envious – any prospective client for your services who reads that interview or feature automatically assumes your competitor is the leading expert in your field.When prospects and clients read about you in newspapers, magazines, or hear you on the radio or TV, you get official “third-pa
Now, I'm ready to accept that someone, somewhere must read that kind of unwanted garbage. Maybe even thinks it's useful. Hell, it's a free country. If no one read it, surely (please God) people would stop sending it. Wouldn't they?
Why this matters
Most of the stuff is sent by huge corporations. They get a response rate of probably less than a fraction of a percent -- say 1 person in every 300-400 -- but that's okay. They send out so many millions of mailing pieces it adds up to a measurable number of possible customers.
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