Digg it UP - Business

Make a Difference - Sweat the Small Stuff First
My background is in retail management - yes, running stores, from tiny ones you couldn't swing the proverbial cat around in, to huge three floor jobs. Yet there are some guiding principles which, like Giuliani did for New York, that make a difference on a smaller scale. Guiding principles which make a huge, possibly unseen difference to your customers and no less so to your employees.I'd like to suggest that, on the basis of 20% of the focus gives you 80% of the return, acting in just two areas of f

single message AFTER you determine your USP. Additionally, look at your single message as the one thing you could tell your prospects to change their mindset about your product or service, from what they currently think to what you WANT them to think.

It is usually written in the form of a short statement or sentence. Its job is to take your prospects from what they think now to what you want them to think. Most likely you will NOT

Be A Spy, Shop For Fun And Profit
Have you ever wanted to be a spy? Do you want to make a difference in the world? Well now you can and earn money too! Customer satisfaction is so important to companies that they're actually willing to pay you to shop. Yes, that's right! You can go to the mall, buy things with somebody else's money, and get paid to buy things for yourself! All you have to do in return is report on your shopping satisfaction. And the best part is anything you buy you get to keep. Today you get paid to pick up some ne

Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully. And knowing what they are may be your first step to accomplishing all three for your business.

Unique Selling Proposition

A unique selling proposition, sometimes referred to as a USP, is the one thing that is unique and valuable about your business, product or service? And it must be unique and valuable to your prospects or ideal clients, not just to you.

It may be an inherent attribute of your product or service (it's the only blue widget available and blue is the color your ideal customers prefer) or it may be something you create. I created the USP for my business, 10stepmarketing.

There are many marketing training programs and educational products available. But there were none I could find that taught small business owners how to create and implement their own marketing plan using a simple, step-by-step, question-and-answer method.

So I created my marketing training program (name and all) to fill this void in the marketplace. And it became my "created" USP. It didn't exist when I first started training 5 years ago — I created it and built my business around it.

Your USP is an idea or a concept. It is not the exact words you feature in your marketing. You will however use it to write and create your marketing messages.

Single Message

This is what you say about your business, product or service when you market. It is the one key idea or message you include in all of your marketing. It may be very closely related to your USP, but it may not be exactly the same.

You will determine your single message AFTER you determine your USP. Additionally, look at your single message as the one thing you could tell your prospects to change their mindset about your product or service, from what they currently think to what you WANT them to think.

It is usually written in the form of a short statement or sentence. Its job is to take your prospects from what they think now to what you want them to think. Most likely you will NOT

Carrying Out Quality Prints with Professional Printing Services
Advertising had dutifully performed a vital task in providing numerous benefits that businesses enjoy. One of which is significantly promoting businesses products and services that the company has. Second is establishing an open network of communication by means of keeping clients informed about the latest updates and newest products. Lastly helping business to grow, keep a good name and earn more profits and sales.In addition with the good services that advertising provides, printing services had b

ble about your business, product or service? And it must be unique and valuable to your prospects or ideal clients, not just to you.

Your USP is an idea or a concept. It is not the exact words you feature in your marketing. You will however use it to write and create your marketing messages.

Single Message

It is usually written in the form of a short statement or sentence. Its job is to take your prospects from what they think now to what you want them to think. Most likely you will NOT

The Gritty Truth About Work At Home Jobs
By definition, a "work from home" job is a means of employing yourself in the place you live. There are many types of work at home people, (sometimes called WAHM, work at home mom, WAHD, work at home dad, or simply WAHP, work at home person). Some WAHP's report to a major business, some WAHP's report to a boss, but many report to no one.od your screen with--usually--meaningless jargon.These types of WAHP's are a unique sort of freelancer--and being so, they must navigate through the world of scams a

ts available. But there were none I could find that taught small business owners how to create and implement their own marketing plan using a simple, step-by-step, question-and-answer method.

Your USP is an idea or a concept. It is not the exact words you feature in your marketing. You will however use it to write and create your marketing messages.

Single Message

It is usually written in the form of a short statement or sentence. Its job is to take your prospects from what they think now to what you want them to think. Most likely you will NOT

Job Interviews Are Predictable - So be Prepared!
For the most part, 80% of what goes on in an interview is routine and predictable. There are hundreds of books out there on what to ask and what you'll be asked. In addition to the standard questions, you need to decide what questions you are most afraid the interviewer will ask you so you can prepare and practice answers to those questions now.A common interview agenda that looks something like this:1. Introduction2. Walking to the interview room3. Small talk4. The int

USP is an idea or a concept. It is not the exact words you feature in your marketing. You will however use it to write and create your marketing messages.

Single Message

It is usually written in the form of a short statement or sentence. Its job is to take your prospects from what they think now to what you want them to think. Most likely you will NOT

Copywriting: 7 Ways To Trigger Emotions
You absolutely must trigger an emotional response with your copy if you intend to get response – whether you're looking for a lead or a sale. It doesn't matter who you're marketing to, either: Business – to – business sales are still decided by human beings, just like consumer sales. And all human beings buy on emotion.With that in mind, here are 7 ways to trigger emotions in your copy: Tell a story. A good story captures attention, and draws the reader in. Right away, his emotions are st

It is usually written in the form of a short statement or sentence. Its job is to take your prospects from what they think now to what you want them to think. Most likely you will NOT feature your single message in your marketing materials exactly as you have written it in your marketing plan.

The idea will be communicated, but you will very likely use different words in your actual marketing materials. For 10stepmarketing, my single message is "If you can answer 10 questions, you can successfully market your business." (In my case, I turned my single message into a tagline because it was succinct, it communicated exactly what I wanted, and frankly, it just WORKED!)

Tagline

Your tagline is an actual line of marketing copy you write to sum up what you do, or what you want your prospects to know about your product or service, or a key benefit they will reap if they purchase. You will draw on your USP and your Single Message to help you craft your tagline.

This is the only one of all three (USP, Single Message, Tagline) your prospects will see exactly as you have written it in your marketing plan. As stated above, my tagline for 10stepmarketing came directly from my single message. This is not usually the case, but it just happened to work out that way.

You may have the same situation. Your USP or your Single Message may be so spot-on you choose to use it as your tagline. As long as your tagline communicates a customer-focused message that's great.

Always ask yourself the question "What's so great about that?" when you are thinking of putting a tagline or any other message or copy in front of your prospects. If "what's so great" is obvious, your copy or tagline is probably already very customer-focused.

If you can further drill down to a more specific customer benefit when asking this question, then you are still in business-owner "feature-land" and you will want to keep asking "What's

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