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Digg it UP - Reach Thousands of Your Prospects, Absolutely Free
Some years back I was interviewing candidates for a financial analyst position. One of my interviews was with a gentleman who was already a company employee but was looking for a new job within the company. I started out the interview with the question, “What interests you about this job?” The fellow started into a response, and then launched into tangents about his family, prior jobs, and personal interests. About five minutes into the interview
I identified a
Are you looking for fundraising ideas for your nonprofit club, organization, school, or team? How about holding a yard sale?Garage Sales, tag sales, rummage sales, yard sales. Whatever you call them in your part of the country, we've all been to them, and we all know that people love to find a bargain at a garage sale. Some nonprofit organizations hold a yearly "spring cleaning" garage sale. Or, your club could also hold a
Recently I was able to get free marketing exposure for my business to 100,000 people. It was something that took an hour or two of my time and the payoff was huge. And you can do it for your business, too.
It's called Public Relations
And it's simpler than you might think. If you follow a few basic rules, you can get great exposure for your business, product or service without having to pay for it. Here's all I did. See if this might apply to your business.
I sent out a press release announcing the launch of my 10stepmarketing System to two local business publications. While it did not take a lot of time to write and send the release, there were a few key steps I took that you also must take to be successful with your PR efforts.
A few key steps
First, I found several publications that were targeted to the same type of people I am targeting with 10stepmarketing: small business owners. Once I had identified these publications, I did some research to find out the names of the staff writers who cover marketing.
I identified a
While most companies have specific policies and a printed procedure manual written up for employees to follow, your cleaning business may have started on a part-time basis with you doing everything. Most likely, nothing was put in writing. With many different tasks pulling you in a thousand directions, putting your procedures down into writing has most likely not made it to the top of your "to do" list. But what happens when you want to go on a vacat
It's called Public Relations
And it's simpler than you might think. If you follow a few basic rules, you can get great exposure for your business, product or service without having to pay for it. Here's all I did. See if this might apply to your business.
I sent out a press release announcing the launch of my 10stepmarketing System to two local business publications. While it did not take a lot of time to write and send the release, there were a few key steps I took that you also must take to be successful with your PR efforts.
A few key steps
First, I found several publications that were targeted to the same type of people I am targeting with 10stepmarketing: small business owners. Once I had identified these publications, I did some research to find out the names of the staff writers who cover marketing.
I identified a
Burton Upon Trent as many other towns is losing its roots mainly because Coors has taken over the world reknown brewer Bass. The same as HP being taken from Birmingham to go to Europe. When will it stop? I started to see it with pub companies planting the same pubs in every town in the UK and the same with department stores. Every town starting to look the same. England and everytown within it has its one underlying attraction - tradition. This is soon
I sent out a press release announcing the launch of my 10stepmarketing System to two local business publications. While it did not take a lot of time to write and send the release, there were a few key steps I took that you also must take to be successful with your PR efforts.
A few key steps
First, I found several publications that were targeted to the same type of people I am targeting with 10stepmarketing: small business owners. Once I had identified these publications, I did some research to find out the names of the staff writers who cover marketing.
I identified a
We all have a common set of expectations from certain industries we do business with that we won’t compromise if those expectations aren’t met. We expect to hear a dial tone when we pick up the telephone when no one else is using it. We expect our cars to start in the morning when we get ready to leave for work. It’s implied that a restaurant will prepare our food properly and follow satisfactory sanitary guidelines. If we pay our electric bill on
A few key steps
First, I found several publications that were targeted to the same type of people I am targeting with 10stepmarketing: small business owners. Once I had identified these publications, I did some research to find out the names of the staff writers who cover marketing.
I identified a
When an entrepreneur takes the plunge and starts his or her own cleaning company, the first concern is how to get clients. Once up and running, the day-to-day tasks take over and the goal of owning a business - making a profit - is sometimes lost. But your cleaning business cannot survive and grow unless there is more money coming in than going out.Unless you are an MBA or CPA, the numbers game can get quite confusing. It is not just a matter of
I identified a "hook" to make the story relevant to the publications and I made sure the content of my release provided clear benefits to their readers.
I emailed the release with a note saying I would follow up in a day or two to answer any questions. I followed up with a phone call, speaking directly to one writer and leaving a voice message for the other.
A few days later, I received a phone call from the writer I had left the message for, and spent 20 minutes on the phone answering her questions and helping her understand more clearly how my system could help her readers. I even arranged for her to receive a copy of my product for review.
About a week later, both stories hit. One publication ran my press release verbatim and the other covered all the content in my release and added quotes and information from her phone interview with me.
PR isn't hard when you follow these 6 basic rules:
(1) Identify news outlets that reach YOUR target audience
(2) Send news that is important to, and inclu
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