Tags |
|
|
Links |
|
|
Digg it UP - Beware: Marketing Sinkholes Ahead!
Being grown up and having the freedom to ‘decide’ is a goal that most of us have. However, once we have reached our early twenties, and we realize that we are actually getting a little freedom, it is not such an exciting prospect. Why? Because along with the freedom comes the need to make responsible decisions, ones that are likely to dictate the course that our lives will take.Getting Closer To Graduation DayAs we get closer to graduation day, whether it is for our first or second degree, or continuing education courses, most people are faced with a bewildering question – “What do I want to do?” It is now time to be proactive and take life by the horns. The course of your life has already been decided by the courses you took and your experience – for better or for worse, they have narrowed down your choices.The key to figuring out where you
The most powerful marketing tool you have available is to truly understand your customer’s unique needs and problems. Every customer segment will have different concerns and problems you need to address in your marketi
Advertising is an important part of any business. It doesn't have to cost a lot of money. Here are some suggestions for free advertising. Make sure that you check your local laws before you do any of these things. It's not worth going to jail or getting fined to get free advertising.1. Place copies of your circular on bulletin boards throughout your community, such as in coin-operated laundries, grocery stores, barber shops, etc. Concentrate on Fridays and Saturdays when shopping increases.2. Check with local newspapers. Before going to press, many smaller newspapers have space left that needs filling.. Your ad may be just the right size to occupy this unfilled space and they will run it free.3. Place your circulars on windshields of parked autos, Youngsters will be happy to do this for you for a dollar or two. Check first with city ordinances to
Marketing Sinkhole #1: Indiscriminate Lust
Many companies want as many customers as they can handle (and then some). Because of this indiscriminate lust for volumes of customers, they treat everyone alike in their marketing efforts. Much like a randy stud will hit on every female at the bar, your marketing comes off just as “special” to your prospective customers. If you won’t take the time to decide who can really benefit from using your product or services, why should they take the time with you?
Successful marketing efforts start with identifying the specific customer who will benefit the most from your product or service. Then all your efforts should be directed at learning more about her, rather than creating the second sinkhole of marketing.
Marketing Sinkhole #2: Veiled Contempt for Customers
The most powerful marketing tool you have available is to truly understand your customer’s unique needs and problems. Every customer segment will have different concerns and problems you need to address in your marketi
Tupperware fundraisers provide non-profit groups with an unusual, durable product for raising money for a project. Tupperware fundraisers are not to be confused with Tupperware parties. No party is used for a Tupperware fundraiser. Instead, products are offered in the usual fundraiser manner, with fundraiser coordination done by a Tupperware consultant.Thinking back to the last fundraiser you had, you may have memories of cookies or candy bars, chocolates or pizza. Maybe you tried to sell cookie dough or honey. Whatever your customers ordered is long since gone and forgotten. It may have tasted good, or it may not. Either way, it was a consumable.Tupperware fundraisers are not like that. These fundraisers offer durable products – products that are not available at the local supermarket.Tupperware Fundraiser CatalogTupperware fundraiser c
Many companies want as many customers as they can handle (and then some). Because of this indiscriminate lust for volumes of customers, they treat everyone alike in their marketing efforts. Much like a randy stud will hit on every female at the bar, your marketing comes off just as “special” to your prospective customers. If you won’t take the time to decide who can really benefit from using your product or services, why should they take the time with you?
Successful marketing efforts start with identifying the specific customer who will benefit the most from your product or service. Then all your efforts should be directed at learning more about her, rather than creating the second sinkhole of marketing.
Marketing Sinkhole #2: Veiled Contempt for Customers
The most powerful marketing tool you have available is to truly understand your customer’s unique needs and problems. Every customer segment will have different concerns and problems you need to address in your marketi
When someone complains about their experience with your business, how do you view those complaints? How do you handle complaints? Do you encourage people to complain if they are not satisfied with your product or service? Do you have any type of procedure to handle complaints? Do you have any idea of the value of complaints?Yes, I know that I just asked you many questions and you are probably saying what Ronald Reagan became accustomed to saying, “There you go again.” Well, in coaching, questions lead to answers and so there are many questions needed to find answers. And there are answers to the above questions that I believe require a strategic thinking view. Complaint handling is a strategic tool and all businesses and organizations need to make a commitment to address complaints in a professional manner. Unfortunately, in today’s world, handling complain
Successful marketing efforts start with identifying the specific customer who will benefit the most from your product or service. Then all your efforts should be directed at learning more about her, rather than creating the second sinkhole of marketing.
Marketing Sinkhole #2: Veiled Contempt for Customers
The most powerful marketing tool you have available is to truly understand your customer’s unique needs and problems. Every customer segment will have different concerns and problems you need to address in your marketi
Like all new innovations, technology in the work environment can either work for you or against you. What is good for the employer or is not always the same for the employee.Is Technology Working FOR You or AGAINST YouWhen cellphones became available it seemed that they would fill a need for instant communication - any time, any place - that would help people be more efficient and thus save time.Then email became a mainstream method of business communication. Marvelous - now telephones wouldn't ring off the hook, messages would not have to be stored and retrieved as verbal communications, which took time. Instead, information would be clear and concise and could be retrieved and answered any time, any where - again the promise of more freedom.With email, internet and cellphones, was it really necessary for workers to be restrained to the office
Marketing Sinkhole #2: Veiled Contempt for Customers
The most powerful marketing tool you have available is to truly understand your customer’s unique needs and problems. Every customer segment will have different concerns and problems you need to address in your marketi
Today medical billing careers and jobs are very exciting and are in great demand allover the world. A medical billing career is the right option for service minded job seekers who wish to help patients. Top colleges and universities with medical billing career training programs offer you challenging jobs in medical billing careers. With the advent of modern technology, there has been a great demand for work from home medical billing careers.Medical billing and coding specialists are generally employed in clinics, hospitals, insurance companies, consulting firms, medical coding and billing services firms, governmental agencies and computer software companies. The basic function of a medical billing and coding specialist is to assign codes to diagnoses and procedures. This ensures correct transformation of information between the insurance and the medical facilities
The most powerful marketing tool you have available is to truly understand your customer’s unique needs and problems. Every customer segment will have different concerns and problems you need to address in your marketing efforts. When you don’t even attempt to understand them, you are demonstrating contempt for them. You have to earn the right to be a supplier to your customer.
Your customers don't really buy your specific products and services. They are actually buying solutions to their problems. So, provide them with enough information to make informed buying decisions. Use articles, presentations and case studies to educate them about what you do, how it works for them and why it’s the best solution to their problems. Don’t be arrogant enough to think you know better than your customers.
Marketing Sinkhole #3: Arrogance
There is a very thin line between confidence and arrogance (I have crossed it many times so I know of what I speak). You and your company are not the “end all” and “be all” of the Universe. You need customers! They are (or should be) the “end all” and “be all” of your business.
Because you need customers, don’t treat them like they are stupid! Your marketing should never talk down to them. Your ads shou
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/29748/diggitup-Beware-Marketing-Sinkholes-Ahead.html">Beware: Marketing Sinkholes Ahead!</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/29748/diggitup-Beware-Marketing-Sinkholes-Ahead.html]Beware: Marketing Sinkholes Ahead![/url]
Related Articles:
Engage! Tapping Potential Through Understanding Motivation
Funding Your Start-Up Without Selling Equity
Business Case Study - How Over Disclosure Hurt the Franchise Buyer the Laws are Trying to Protect
Bookmark it:
|