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Digg it UP - Dramatically Improve Your Marketing Results With These 6 Simple Steps
Let’s imagine for a moment that you are in your middle thirties, an established businessman, and are looking to start a new company. What do you do? You write a business plan, pitch it to investors, get everything ready, announce a grand opening and ribbon cutting, and in that instant your business has begun.That is great way to work, but for students it is a hard act to follow. First, we don’t have a lot of to organize a business much less run it. Can you imagine putting a sign in your window that says, “Open Monday,Wednesday, Friday from 1:006:30.” How much business would you get? In reality though, while balancing school, social life, and studies you wouldn’t have much more time than that to work. That is why I believe in a principle called progressive business.Basically progressive business is like dating. When you first meet someone you don’t
You may be surprised to realize you’ve been marketing more than you know!
Any time you talk to someone about your business, product or service, in person, at an event, over the phone, or through a brochure or some form of media, you are marke
It is widely known in the business community that information is power. Knowing the right people, the best companies and the most coveted jobs is very important. With the fast paced world, opportunities for better employment at the right company can pass you by quickly. If you do not want to miss such opportunities for advancement, you should use a current awareness tool such as a web page monitoring service that could help you get the latest information conveniently.As one of the leading provider of FREE automatic web page monitoring services, ChangeDetect can offer you a way to monitor employment sites and even notify you for job openings. This service works by saving the URL to your browser and immediately tracks the web page for any changes in their content. All changes will be reported to you via email. You can easily discard irrelevant information
(1) Review your past marketing activities and results
Take some time to review all of your marketing activities and try to understand which ones worked best. And when I say “worked best” I mean, which ones resulted in more clients, more customers, more sales, or more growth for your business?
Your goal each year should be to understand which marketing activities bring you more business and which ones do not, so you can concentrate on the activities that work, and delete the ones that do not.
Even if you did not have an organized marketing plan, or marketing activities that you implemented consistently during the past year, if you are still in business today, then there must have been some form of marketing going on.
(2) Broaden your definition of marketing
Marketing isn’t only things like running an advertisement, or sending out a direct mail piece. It's anything you do that puts your business, product or service in front of the prospects you are trying to sell to.
You may be surprised to realize you’ve been marketing more than you know!
Any time you talk to someone about your business, product or service, in person, at an event, over the phone, or through a brochure or some form of media, you are market
Did any of you hear? Beginning now you are only able to park at the work parking lot if you purchase the product being produced by your company. If you buy from the competitor you must park across the street. Obviously I am joking about this, unless you work for Ford.http://money.cnn.com/2006/01/27/news/companies/ford_parkinglot/index.htmI have written an article in the past about GM and their issues and I should have really included Ford in there as well. Since writing the GM article Ford has announced 30,000 job cuts and I recently read an article where the employees at the plant where F-150’s are assembled are only allowed to park on the company parking lot if they drive Ford’s, all others must park across the street.Clearly they are
Your goal each year should be to understand which marketing activities bring you more business and which ones do not, so you can concentrate on the activities that work, and delete the ones that do not.
Even if you did not have an organized marketing plan, or marketing activities that you implemented consistently during the past year, if you are still in business today, then there must have been some form of marketing going on.
(2) Broaden your definition of marketing
Marketing isn’t only things like running an advertisement, or sending out a direct mail piece. It's anything you do that puts your business, product or service in front of the prospects you are trying to sell to.
You may be surprised to realize you’ve been marketing more than you know!
Any time you talk to someone about your business, product or service, in person, at an event, over the phone, or through a brochure or some form of media, you are marke
When was the last time you thought about the words your business uses to describe itself and what it does? In the rush of market pressures and getting things done, it's easy to forget that we establish our unique value (and values) in relationship with those who happen upon our web sites, brochures, articles, papers, and sales literature.We aren't using words merely to make nice sounds. We're establishing dialogue with the people we are best equipped to serve. Once we've identified those people and understand how to express our unique value from their perspective, we have to consider the value words we want to use to create openings for engagement. What words will we use to convey our unique value to our ideal customers and clients? What Are Value Words?Value words are action words, verbs or verb phrases, that reflect: What we claim to
Even if you did not have an organized marketing plan, or marketing activities that you implemented consistently during the past year, if you are still in business today, then there must have been some form of marketing going on.
(2) Broaden your definition of marketing
Marketing isn’t only things like running an advertisement, or sending out a direct mail piece. It's anything you do that puts your business, product or service in front of the prospects you are trying to sell to.
You may be surprised to realize you’ve been marketing more than you know!
Any time you talk to someone about your business, product or service, in person, at an event, over the phone, or through a brochure or some form of media, you are marke
1) Know your budget. You don't want a surprise when you get to a vendor and find out all your work is going to cost much more than you have. Set a budget and then work with vendors so you develop the best possible product within that limit.2) Know your audience. Knowing how your audience thinks will help keep your message on track. The more you can learn about your ideal prospect, the more focused you can be in targeting their needs with your message, and thereby, improve the response.3) Know your delivery system. Now that you know your budget and your audience, you can determine how best to deliver your message. What will your prospects respond to that can be created on your budget? Will a postcard work best? Or letters? Or email promotion? Don't guess at this one. Worse yet, don't select a medium just because someone is trying to sell you that s
(2) Broaden your definition of marketing
Marketing isn’t only things like running an advertisement, or sending out a direct mail piece. It's anything you do that puts your business, product or service in front of the prospects you are trying to sell to.
You may be surprised to realize you’ve been marketing more than you know!
Any time you talk to someone about your business, product or service, in person, at an event, over the phone, or through a brochure or some form of media, you are marke
Leaders live and die by results. For almost a quarter of a century, I've been teaching leaders of all ranks and functions worldwide to achieve not just average results but "more results faster continually." And "continually" is maybe the most important factor.A lot of leaders live by having people get more results. They live by having them get more results on a faster basis. But they die when trying to get "more, faster" CONTINUALLY.Here are four ways to make CONTINUALLY happen.1. Deep Expectations. Clearly, expectations are a self-fulfilling prophecy. When you commit yourself to the expectations that achieving anything less than "more results faster continually" is unacceptable, you've created new contours for success.I call those expectations "deep expectations" because they involve the five results-drivers that go deeply into y
You may be surprised to realize you’ve been marketing more than you know!
Any time you talk to someone about your business, product or service, in person, at an event, over the phone, or through a brochure or some form of media, you are marketing. Any time you send someone an email or a thank you card from your business, you are marketing.
Be aware of any time you are communicating with current customers, or potential customers. Take the opportunity to make them aware of new products or services, special offers or programs, or even milestones or changes in your business.
Do you include your business card every time you mail a letter to a client or prospect? Do you have an email signature that includes your business name, your phone number, your email address, your website address and possibly even your tagline? You should. You are reminding people about your products and services and making it easy for them to find out more if they so choose.
If you truly believe that your products or services can enhance people’s lives, then it should be easy to share the word at every opportunity. After all, if people don’t know about you, they can’t benefit. Put this way, it is almost a disservice to NOT market.
(3) See if you can track your sales to your marketing, either directly or indirectly
Take a look at the marketing you did do, taking into consideration all of the activities
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