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Digg it UP - Attract Your Dream Customer
When you are starting a new business in Florida, you can set it up under sole proprietorship, a cooperative, or as a corporation. If you go with incorporating, it is the process of forming a new corporation, which can be set up as a business, a non-profit organization, or a new government of a new city or town.Setting up your business as a corporation in Florida reaps several legal benefits.A corporation is separate from your personal assets, me
I would like to say that, the biggest room in the world is the room for improvement. I believe everyone wants to constantly improve. I believe each one of us is created as perfection; however, the results we create are excellent, so there is lots of room for improvement in what we do. The associates I hired in my bicycle and lawnmower shop like myself, were never perfect; however, they were excellent. Working with them as they improved taught me new ways to
But, let’s take this concept one step further. You can develop specific strategies that will attract your DREAM customers. These are the people who are best suited to purchase your product or service.
A dream customer is someone who:
• You want to work with and enjoy. For example, if you’re wild about horses, why not specialize in the riding industry?
• Needs and values the product or services you provide.
• Is willing and able to pay what you need to charge.
• Views you as an important resource - an expert.
• Has problems and goals you care about.
• Is loyal to your business and not easily swayed by competitors.
• Is delighted to do business with you!
I can hear you asking: "Is it really possible to attract dream customers?" The answer is a resounding YES! The key is to absolutely know what sets you apart and to make a DIFFERENCE for your customers. In all of your marketing materials, be professional, creative, a
The Olympic Games are a global celebration of challenge, performance and achievement. Around the world, viewers thrill to see who takes home the Bronze, Silver and Gold.I enjoy looking deeper, silently granting ‘Personal Diamond Awards’ to anyone who goes faster, higher or longer and achieves a ‘personal best’.What would the Olympics be like if we officially included the Personal Diamond Awards?Imagine an athlete who wins the bronze medal
But, let’s take this concept one step further. You can develop specific strategies that will attract your DREAM customers. These are the people who are best suited to purchase your product or service.
A dream customer is someone who:
• You want to work with and enjoy. For example, if you’re wild about horses, why not specialize in the riding industry?
• Needs and values the product or services you provide.
• Is willing and able to pay what you need to charge.
• Views you as an important resource - an expert.
• Has problems and goals you care about.
• Is loyal to your business and not easily swayed by competitors.
• Is delighted to do business with you!
I can hear you asking: "Is it really possible to attract dream customers?" The answer is a resounding YES! The key is to absolutely know what sets you apart and to make a DIFFERENCE for your customers. In all of your marketing materials, be professional, creative,
In my workshops and presentations I am often asked, “What’s the best business opportunity to go into today?”My response is pretty much always the same. “It all depends on what you want to do, how you want to spend your time, what resources you have available, your background, and your objectives. These are just a few of the important questions that have to be answered before one can determine the best business opportunity.”And then I watch the p
A dream customer is someone who:
• You want to work with and enjoy. For example, if you’re wild about horses, why not specialize in the riding industry?
• Needs and values the product or services you provide.
• Is willing and able to pay what you need to charge.
• Views you as an important resource - an expert.
• Has problems and goals you care about.
• Is loyal to your business and not easily swayed by competitors.
• Is delighted to do business with you!
I can hear you asking: "Is it really possible to attract dream customers?" The answer is a resounding YES! The key is to absolutely know what sets you apart and to make a DIFFERENCE for your customers. In all of your marketing materials, be professional, creative,
Accounting involves identifying, analyzing, recording, and communicating the economic and financial information about an organization. Financial statements are the reflection of the financial heart of an organization.Proper management of your business' income and liabilities give you a better view of your financial statements. To assure business success and growth.There are many accounting software programs which offer the ability to produce f
• Views you as an important resource - an expert.
• Has problems and goals you care about.
• Is loyal to your business and not easily swayed by competitors.
• Is delighted to do business with you!
I can hear you asking: "Is it really possible to attract dream customers?" The answer is a resounding YES! The key is to absolutely know what sets you apart and to make a DIFFERENCE for your customers. In all of your marketing materials, be professional, creative,
There is a story about a man who was traveling in the desert. His travels had been long and the days had been hot. He came upon a small brook trickling through a small oasis. He desperately sought a drink to refresh himself, but noticed the largest pool (which was small by any standard) had a scorpion clinging to a small rock on the side of the brook.It seems that the scorpion had fallen into the water and was having difficulty getting out. With the sc
Here are some examples of boring, feature-focused marketing:
• We provide excellent customer service.
• Our firm has been around for 25 years.
• We’re a full-service company.
• The XYZ product is the best of its kind.
Why is this boring marketing? Because there is nothing unique or remarkable about these statements. They focus on features, not benefits. And, they are the exact same messages your competitor is using. Yes, these sentences may be true. However, they do nothing to set your business apart. These phrases are not going to magnetize your dream customer.
Instead, you have to THINK like your customers. Meet their specific needs and solve their unique problems. In your marketing materials, tell them about the unique benefits your company provides. Make sure your business is memorable. If your customers can’t remember you, they can’t tell others ab
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