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Digg it UP - 6 Things I Know About Postcards That You Don't
A Virtual Administrative Assistant is sometimes often called just a Virtual Assistant, this being because they accomplish and in summary to basically the same thing. A growing number of businesses are hiring virtual assistants to ease their stress and get work done quickly and efficiently. A lot of the work you see that gets done for a small business or even a large one is sometimes done by a virtual administrative assistant today.Advantages For A BusinessA new small business owner might want to hire a virtual administrative assistant in order to get things going. They may want the assistant to locate new customers, set up a website, or even help the owner just get everything organized. The advantages of using a virtual admin
Eye trail is where your eye goes when you look at the postcard. You can have good eye trail with full color on both sides – but it has to be done correctly. Usually when you give people a choice to do full color on both sides they go overboard and the creative juices start flying, not flowing, flying with, “WOW!!! full color on both sides?!!” And they make it too busy. You don’t want it to be dispersing – you want it to go like a trail. Have a start, a middle and an end.
Example: Did YOU Notice this Postcard?
Your Customers Will Notice Yours Too!
5000 Full Color
Super-glossy
postcards
for only
$389
Look at it from the customer vi
The job interviews are the twisting point in a job search where job seekers can do well in winning confidence of potential employers, make them believe that you are the model candidate for the position you are looking for. Most likely job seekers stagger through interviews as if the recruiter asks jumpy questions. But generally interview questions are to be expected. Prepare your interview answers and rehearse your role before the show, so you'll be ready to face employers/recruiters with self belief.To answer interview questions precisely that takes ability, exercise and strength of mind. Some of the most likely interview questions for you to practice before appearing!1. Introduce yourself? 2. What are your career preferen
1) I know that a postcard is better than something in an envelope.
For many reasons, the main one being, in an envelope you can’t make your potential customer see your message.
People are fast. We see and read very quickly – actually much more quickly than we even realize.. Think about yourself – how fast do you go through your mail and process out what you want to keep and what you don’t want to keep? Pretty darn fast. It takes fractions of seconds to go through and process in your mind “bill, bill, advertisement, bill, advertisement, letter…” And it also takes fractions of seconds to decide whether you are even going to bother giving more attention to the pieces that you designated as advertisements.
With a postcard, even if they throw it away, they already saw your message regardless of whether they think they did or not. They saw it enough to throw it away, didn’t they?
And the next time they get that same postcard in the mail, they see it again as they throw it in the trash.
Let’s face it - junk mail gets thrown away. And postcards are junk mail to a lot of people.
Although they may be junk mail, postcards get read no matter what – even if thrown away without reading them, they get seen. It’s like the phoenix rising up from the ashes.
2) I know that if you are not doing repeat mail with your postcards you are flushing your money down the toilet.
Repeat mailings cannot be repeated enough. DO REPEAT MAILINGS! DO REPEAT MAILINGS! DO REPEAT MAILINGS! A one shot in the dark postcard mailing is not going to change your business, your bottom line, your life or your anything.
The long and the short of it is, if you are not up to confronting that you need to do a campaign then don’t bother being in business. Sorry if I sound a bit harsh!
3) I know that the best price is not best necessarily the best postcard.
The cheapest is not necessarily the best. The old adage “you get what you pay for” applies here. Get whatever potential postcard company you interview to send you samples. Make sure the postcard is a very good, quality, stiff card that catches your attention. Get them to give you customer references. Call those references and find out what they think of that company’s service, product, etc.
There is a lot of behind-the-scenes work that goes into getting your postcard done right. If they screw up printing, if they don’t get your mailing out on deadline, etc. – doing it dirt cheap might not mean getting the quality service you need or want.
4) I know that although most people, if surveyed, say they like full color on both sides, the truth is black on white on the back of the postcard gets a better response. Why? Because full color on both sides is confusing. On the other hand, if you have a very aesthetic, pleasing-to-the-eye front - with a great headline - you just want to turn that postcard over and simply get the message on the back. You want good eye trail.
Eye trail is where your eye goes when you look at the postcard. You can have good eye trail with full color on both sides – but it has to be done correctly. Usually when you give people a choice to do full color on both sides they go overboard and the creative juices start flying, not flowing, flying with, “WOW!!! full color on both sides?!!” And they make it too busy. You don’t want it to be dispersing – you want it to go like a trail. Have a start, a middle and an end.
Example: Did YOU Notice this Postcard?
Your Customers Will Notice Yours Too!
5000 Full Color
Super-glossy
postcards
for only
$389
Look at it from the customer vie
I believe there are two things that will make a small business successful, but there are 3 things that need to be done in business. And as an online business owner, I know it's often easier to do the one thing that doesn't have to be done and unconsciously avoid the two things that make businesses successful.The first one is marketing: You should be marketing more. I'm sure you're saying to my, "I already to a lot of marketing." My answer to you is this: If you want to be in business, increase your marketing efforts.A stunning majority of businesses fail in their first year. Why is this? I believe a major cause is inadequate marketing. Here's why:So many entrepreneurs get into business because they want to make money, the
With a postcard, even if they throw it away, they already saw your message regardless of whether they think they did or not. They saw it enough to throw it away, didn’t they?
And the next time they get that same postcard in the mail, they see it again as they throw it in the trash.
Let’s face it - junk mail gets thrown away. And postcards are junk mail to a lot of people.
Although they may be junk mail, postcards get read no matter what – even if thrown away without reading them, they get seen. It’s like the phoenix rising up from the ashes.
2) I know that if you are not doing repeat mail with your postcards you are flushing your money down the toilet.
Repeat mailings cannot be repeated enough. DO REPEAT MAILINGS! DO REPEAT MAILINGS! DO REPEAT MAILINGS! A one shot in the dark postcard mailing is not going to change your business, your bottom line, your life or your anything.
The long and the short of it is, if you are not up to confronting that you need to do a campaign then don’t bother being in business. Sorry if I sound a bit harsh!
3) I know that the best price is not best necessarily the best postcard.
The cheapest is not necessarily the best. The old adage “you get what you pay for” applies here. Get whatever potential postcard company you interview to send you samples. Make sure the postcard is a very good, quality, stiff card that catches your attention. Get them to give you customer references. Call those references and find out what they think of that company’s service, product, etc.
There is a lot of behind-the-scenes work that goes into getting your postcard done right. If they screw up printing, if they don’t get your mailing out on deadline, etc. – doing it dirt cheap might not mean getting the quality service you need or want.
4) I know that although most people, if surveyed, say they like full color on both sides, the truth is black on white on the back of the postcard gets a better response. Why? Because full color on both sides is confusing. On the other hand, if you have a very aesthetic, pleasing-to-the-eye front - with a great headline - you just want to turn that postcard over and simply get the message on the back. You want good eye trail.
Eye trail is where your eye goes when you look at the postcard. You can have good eye trail with full color on both sides – but it has to be done correctly. Usually when you give people a choice to do full color on both sides they go overboard and the creative juices start flying, not flowing, flying with, “WOW!!! full color on both sides?!!” And they make it too busy. You don’t want it to be dispersing – you want it to go like a trail. Have a start, a middle and an end.
Example: Did YOU Notice this Postcard?
Your Customers Will Notice Yours Too!
5000 Full Color
Super-glossy
postcards
for only
$389
Look at it from the customer vi
You may not quite know it, but the limited liability corporation (others also call it a limited liability company) has become the most popular form for organizing business and investment activities. There are many benefits to be derived from a limited liability corporation.For instance, if you are a doctor, lawyer or some other professional and you want to protect your assets from malpractice suits and other claims, you can organize a limited liability corporation for that purpose. You can transfer your personal investment portfolio into the limited liability corporation to better protect it from claimants trying to reach the assets.Alternatively you may be a parent wanting to minimize estate tax costs while retaining effective
2) I know that if you are not doing repeat mail with your postcards you are flushing your money down the toilet.
Repeat mailings cannot be repeated enough. DO REPEAT MAILINGS! DO REPEAT MAILINGS! DO REPEAT MAILINGS! A one shot in the dark postcard mailing is not going to change your business, your bottom line, your life or your anything.
The long and the short of it is, if you are not up to confronting that you need to do a campaign then don’t bother being in business. Sorry if I sound a bit harsh!
3) I know that the best price is not best necessarily the best postcard.
The cheapest is not necessarily the best. The old adage “you get what you pay for” applies here. Get whatever potential postcard company you interview to send you samples. Make sure the postcard is a very good, quality, stiff card that catches your attention. Get them to give you customer references. Call those references and find out what they think of that company’s service, product, etc.
There is a lot of behind-the-scenes work that goes into getting your postcard done right. If they screw up printing, if they don’t get your mailing out on deadline, etc. – doing it dirt cheap might not mean getting the quality service you need or want.
4) I know that although most people, if surveyed, say they like full color on both sides, the truth is black on white on the back of the postcard gets a better response. Why? Because full color on both sides is confusing. On the other hand, if you have a very aesthetic, pleasing-to-the-eye front - with a great headline - you just want to turn that postcard over and simply get the message on the back. You want good eye trail.
Eye trail is where your eye goes when you look at the postcard. You can have good eye trail with full color on both sides – but it has to be done correctly. Usually when you give people a choice to do full color on both sides they go overboard and the creative juices start flying, not flowing, flying with, “WOW!!! full color on both sides?!!” And they make it too busy. You don’t want it to be dispersing – you want it to go like a trail. Have a start, a middle and an end.
Example: Did YOU Notice this Postcard?
Your Customers Will Notice Yours Too!
5000 Full Color
Super-glossy
postcards
for only
$389
Look at it from the customer vi
Facebook, MySpace, Xanga, Friendster, Flickr and other social networks are creating a generation of self-branding experts who will see, hear and filter messages differently than ever before.Millions of young people are creating, maintaining and manipulating their personal brands everyday online. They decide which images to show, which friends to feature, which notes to post, which people to exclude and shape the ways others perceive them. In a perpetual digital high school environment where clicks rule and people are conscious of how, when and why they are sorted into segments (jocks, nerds, freaks, sorority girls), managing and protecting your brand becomes a daily task like brushing your teeth or checking your e-mail.People wi
There is a lot of behind-the-scenes work that goes into getting your postcard done right. If they screw up printing, if they don’t get your mailing out on deadline, etc. – doing it dirt cheap might not mean getting the quality service you need or want.
4) I know that although most people, if surveyed, say they like full color on both sides, the truth is black on white on the back of the postcard gets a better response. Why? Because full color on both sides is confusing. On the other hand, if you have a very aesthetic, pleasing-to-the-eye front - with a great headline - you just want to turn that postcard over and simply get the message on the back. You want good eye trail.
Eye trail is where your eye goes when you look at the postcard. You can have good eye trail with full color on both sides – but it has to be done correctly. Usually when you give people a choice to do full color on both sides they go overboard and the creative juices start flying, not flowing, flying with, “WOW!!! full color on both sides?!!” And they make it too busy. You don’t want it to be dispersing – you want it to go like a trail. Have a start, a middle and an end.
Example: Did YOU Notice this Postcard?
Your Customers Will Notice Yours Too!
5000 Full Color
Super-glossy
postcards
for only
$389
Look at it from the customer vi
Ever been fired and it was a complete surprise? If you have, it shouldn’t have been. You missed the cues. Whether you created it or the company decided it, you lost control of your career. Frequently those two are intertwined, and if you don’t dissect the experience, you may recreate it.A Gallup poll found that 77% of Americans hate their jobs. To me, that’s not a surprising discovery because most people, before they begin their job hunt, don’t do the examination to learn what their perfect job is. And after a few years -- or sooner – disillusion and distaste set in. This, combined with fear of change, creates what they wanted: to be outta that lousy place. In other words, if you don’t tune in, you’ll tune out, and then you’ll
Eye trail is where your eye goes when you look at the postcard. You can have good eye trail with full color on both sides – but it has to be done correctly. Usually when you give people a choice to do full color on both sides they go overboard and the creative juices start flying, not flowing, flying with, “WOW!!! full color on both sides?!!” And they make it too busy. You don’t want it to be dispersing – you want it to go like a trail. Have a start, a middle and an end.
Example: Did YOU Notice this Postcard?
Your Customers Will Notice Yours Too!
5000 Full Color
Super-glossy
postcards
for only
$389
Look at it from the customer viewpoint – really look at it from their viewpoint and you can see what I mean by eye trail.
5) I know that you should promote only one thing at a time on your postcard.
Even if you sell lots of different products, you only promote one of them. It is fine to mention them on the back of the postcard bullet pointed. But your main focus on the front of your postcard needs to be one product, service, item, what have you – just one thing.
Say you have a flooring store and a furniture showroom in the back. Your postcard should only talk about flooring. It is not that people who are looking for flooring are not also looking for furniture – it’s just too much information on the front of postcard.
The purpose of a postcard is to get your prospect interested with one thing. You can put on the back as just a mention: “We also have a giant showroom full of furniture.”
But on the front – one item! ONE ITEM!
If a company sells hot tubs, above-ground pools and jungle gyms they need to pick the one that gives them the most income and make their postcard about that.
6) And I know that a person could grow a company with no other marketing media.
With postcards alone, one could take a company from zero to over a million bucks in revenue or more. How do I know? Because I did it.
We mailed postcards every single week, and the more postcards we mailed out, the more we grew. Yes, it is good to diversify and as we grew and became more successful and had more money to try other media, we did. Some we kept and some we nixed. Postcards are a staple that works no matter what.
These six points of postcard marketing data are proven techniques of making your postcards WOW your prospective clients while at the same time being faithful to the time-honored methods that have proven to get more bang for your buck. These tips are what will put your postcard in a class all by itself.
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