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    A New Tool for an Old Job
    Quick! Can you find your homeowner’s insurance policy? How about that warranty you bought for your television last year? Would you know where to begin looking to find your child’s birth certificate? Even more important, if your home were suddenly destroyed due to some natural disaster, would you be able to present your insurance agent with a list of your entire home inventory?If you spend precious
    ult is that they will want to introduce you to people they know who in turn can do business with you.

    It’s back to that Trust thing again isn’t it? By showing you care about them and

    Dump Those Helping Verbs from Your Ads and Promotion Copy
    My wife and I wondered across the high school parking lot next to our home this afternoon and watched a girl’s soccer game. We heard shouts like:“That a girl, Cindy!“Go!“Watch out!“Move your…”If there was a verb in a sentence, it was an action verb.Most sentences had no more than 3 words.I thought, we’re out here with a bunch of copywriters!We know
    With so much money invested on innefective advertising, it's time to look at some good old fashioned ways of generating new business. One tried and tested way is by referral.

    Here are three reasons why referrals are so valuable…

    1. Customers who refer are more likely to stay with you and as a result, spend more, adding to their lifetime value.

    2. Referrals are more likely to become customers. Why? Because they have been recommended to you by someone they trust and who in turn, trusts you.

    3. Referrals who become clients are likely in turn to generate referrals because they understand the process.

    What’s the best way to generate referrals?

    You have to earn them! You have to treat your customers as friends. The result is that they will want to introduce you to people they know who in turn can do business with you.

    It’s back to that Trust thing again isn’t it? By showing you care about them and a

    Job Search: Time Management
    There is an old adage that "Looking for a job is harder than working." How true! The rigors of job search are magnified by the turmoil we experience: lack of self-confidence, humiliation, financial pressure, and the undercurrent of emotions that color all we do: fear, anger, depression, anxiety, loss.One practical step we can take to lower the stress and conserve our energy for finding work, not fe
    three reasons why referrals are so valuable…

    1. Customers who refer are more likely to stay with you and as a result, spend more, adding to their lifetime value.

    2. Referrals are more likely to become customers. Why? Because they have been recommended to you by someone they trust and who in turn, trusts you.

    3. Referrals who become clients are likely in turn to generate referrals because they understand the process.

    What’s the best way to generate referrals?

    You have to earn them! You have to treat your customers as friends. The result is that they will want to introduce you to people they know who in turn can do business with you.

    It’s back to that Trust thing again isn’t it? By showing you care about them and

    Why Going Green Makes Good Business Sense
    Financial Benefits of Environmental ResponsibilityUp until approximately 6 months ago, I was of the impression that being conscious of the environment was strictly for the benefit of the environment itself, and that I would derive nothing from it; the ultimate beneficiary of any recycling/waste reduction would be future generations, and the greater effect of my efforts would occur long after
    e more likely to become customers. Why? Because they have been recommended to you by someone they trust and who in turn, trusts you.

    3. Referrals who become clients are likely in turn to generate referrals because they understand the process.

    What’s the best way to generate referrals?

    You have to earn them! You have to treat your customers as friends. The result is that they will want to introduce you to people they know who in turn can do business with you.

    It’s back to that Trust thing again isn’t it? By showing you care about them and

    Is Hard-Hitting Advertising Effective?
    Many years ago I attended a seminar about advertising. The guest speaker was a well-known advertising copywriter from Chicago. He quoted his favorite ad. "WANTED, WATCHDOG.ONE THAT BITES."That just about sums up my feelings about advertising. I simply am not switched on to hard-hitting advertising which is full of exaggerations, half-truths and the like. It takes much more than that to convince me
    to generate referrals because they understand the process.

    What’s the best way to generate referrals?

    You have to earn them! You have to treat your customers as friends. The result is that they will want to introduce you to people they know who in turn can do business with you.

    It’s back to that Trust thing again isn’t it? By showing you care about them and

    5 Reasons to Set Up Your Measurement System Now
    Most of us would agree that a business organisation, or any other kind of organisation can only be properly managed if the information with which to make decisions is readily available. Below are some more specific reasons for setting up a measurement system at the organisational, process and job levels.Reason 1: Provides Information for Reporting PerformanceAt the very minimum, a measureme
    ult is that they will want to introduce you to people they know who in turn can do business with you.

    It’s back to that Trust thing again isn’t it? By showing you care about them and about their lives, your level of trusts increase. Remember the three things people think about before doing business with someone?

    1. Do I like the? 2. Do I respect them? 3. Can I trust them?

    By taking the time to develop relationships, trust increases, as does the likelihood of referrals.

    By delivering a high standard of service in an appropriate professional environment or fashion, you are demonstrating your professional competence. The combination of this and your capacity to develop relationship will in turn earn you the right to ask for referrals.

    I guarantee that if you did nothing else but began asking your customers for referrals on a regular basis you would instantly see an increase in referrals coming into your bu

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