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Digg it UP - The Marketing Secret Every Child Knows
Supermarkets and other retailers are jumping on board the environmental consciousness train, promoting more and more of their products as environmentally friendly; meanwhile, mainstream food manufacturers are opting in to the organic food trend.From Welch's grape juice to organic lettuce in the produce bins, food retailers are getting the message that natural is in. Natural snacks are being advertised on national
2. The second group is your house prospect list (prospects you have caused to inquire about your products and/or services through your own marketing efforts).
This group of people is interested in your service but hasn't made th
When David was a small boy his father asked him, “What do you want to be when you grow up?” David thought about it for a minute and answered, “I don’t know what I want to be, but I know that I DON’T want to be a salesman.” “That’s too bad,” his father responded. “Because, whatever you WANT to be, you HAVE to be a salesman.”It is so true. You are always selling. You sell your products, your services, your ideas and
Mom, Mom, Mom, Mom, can I have an ice cream? Can I, Can I, Can I, Can I? Please, Please, Please, Please. I'll be good for a whole year. I promise. Just give me a dollar. I won't ask again for a long time. Pleaseeeeee!
Regular, repeated mailings are the way to create big predictable results. When you mail every 30 days for a year you will cause a dramatic growth in your business.
People respond to repetition. If you are a parent you know how hard it is to refuse repeated requests for an ice cream or a desperately wanted toy.
If you are not a parent, I'm sure you remember asking, even begging for a toy, a treat or permission to stay up past your bedtime, until your parents finally gave in. Your customers and prospective customers are similar. They need to be asked repeatedly too.
Who You Should Ask.
You should be asking 3 groups of people to do one of 3 things:
1. The first group is your house customer list (your own list of existing customers).
You should be asking your existing customers repeatedly to contact you about some offer you make to them for your products and services.
A clear offer with an easy way to contact you should be made, like:
“We will give you 5000 full color postcards for $389, simply give us a call at 800-628-1804 to set up getting your postcards.”
Or some other offer you reasonably believe they will be interested in based on your personal knowledge of them and preferably based on their actual previous buying behavior.
2. The second group is your house prospect list (prospects you have caused to inquire about your products and/or services through your own marketing efforts).
This group of people is interested in your service but hasn't made the
Write your own article.Okay, that might sound a bit too easy. Yet with the possible exception of public speaking, nothing establishes your business credibility like penning an article with your name and company in the byline. Yet even with all the content-starved publications out there, very few businesses take advantage of this golden opportunity.The answer why is quite simple: most businesses, large or sm
People respond to repetition. If you are a parent you know how hard it is to refuse repeated requests for an ice cream or a desperately wanted toy.
If you are not a parent, I'm sure you remember asking, even begging for a toy, a treat or permission to stay up past your bedtime, until your parents finally gave in. Your customers and prospective customers are similar. They need to be asked repeatedly too.
Who You Should Ask.
You should be asking 3 groups of people to do one of 3 things:
1. The first group is your house customer list (your own list of existing customers).
You should be asking your existing customers repeatedly to contact you about some offer you make to them for your products and services.
A clear offer with an easy way to contact you should be made, like:
“We will give you 5000 full color postcards for $389, simply give us a call at 800-628-1804 to set up getting your postcards.”
Or some other offer you reasonably believe they will be interested in based on your personal knowledge of them and preferably based on their actual previous buying behavior.
2. The second group is your house prospect list (prospects you have caused to inquire about your products and/or services through your own marketing efforts).
This group of people is interested in your service but hasn't made th
Whether as an investment or an existing floor plan, space may well be the final frontier. To free more working space in a bustling Los Angeles office, one facility manager introduced a new filing and storage system that not only saved space, it improved filing efficiency and streamlined document retrieval in one of the busiest investment property offices in southern California.Amy Martin, owner of Universal Proper
Who You Should Ask.
You should be asking 3 groups of people to do one of 3 things:
1. The first group is your house customer list (your own list of existing customers).
You should be asking your existing customers repeatedly to contact you about some offer you make to them for your products and services.
A clear offer with an easy way to contact you should be made, like:
“We will give you 5000 full color postcards for $389, simply give us a call at 800-628-1804 to set up getting your postcards.”
Or some other offer you reasonably believe they will be interested in based on your personal knowledge of them and preferably based on their actual previous buying behavior.
2. The second group is your house prospect list (prospects you have caused to inquire about your products and/or services through your own marketing efforts).
This group of people is interested in your service but hasn't made th
Whether you’re a startup or an established small business, one of the toughest decisions that you will make is how much money you are going to spend on your advertising and marketing communications. Prospects need to be acquainted with you, need to know what you do and how your product or service will benefit them. They need to know where to find you, and how to contact you. But how much should you spend to get that word
A clear offer with an easy way to contact you should be made, like:
“We will give you 5000 full color postcards for $389, simply give us a call at 800-628-1804 to set up getting your postcards.”
Or some other offer you reasonably believe they will be interested in based on your personal knowledge of them and preferably based on their actual previous buying behavior.
2. The second group is your house prospect list (prospects you have caused to inquire about your products and/or services through your own marketing efforts).
This group of people is interested in your service but hasn't made th
Are your company's call center services all that they could be? Even centers that were state of the art a decade or so ago might be out of date and inadequate today. As technology expands, so do clients' expectations regarding communication. Nowadays, a client will normally expect to be able to contact a company representative more or less twenty-four hours a day, seven days a week, either by phone, fax or email. Clients
2. The second group is your house prospect list (prospects you have caused to inquire about your products and/or services through your own marketing efforts).
This group of people is interested in your service but hasn't made the decision to go for it yet. They will be the most likely to respond to a special when you offer it to them.
3. The third group of people are people who can reasonably be expected to be interested in your products and/or services, but who have never purchased anything from you and have never inquired about your products and/or services either.
The likely reason they haven't contacted you is that they don't know that you even exist.
You remedy that by contacting them with a series of postcards offering free information about how they can benefit from your products and services.
If this list of people is properly selected and if you make an offer that a reasonable person will find very, very difficult to refuse, then your response rate will be high.
That is the whole game in a nutshell. Create or get a list of people who have demonstrated they are interested in the type of product or service you offer. AND/OR Get a list of people extremely likely to be interested even if they haven't already proved they are by buying from you or one of your competitors.
Once you have these lists of people contact them with postcards which offer them the benefits of your products and services and keep making them offers until they inquire and/or buy from you and then ask them to buy more on a regular basis.
If you do what you have just read about you will have more business than you can shake a stick at.
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