WHY PEOPLE DO BUSINESS WITH YOU

• Increase income or revenue

• Increase quality of their personal or professional life - or both

• Increase productivity

• Decrease costs

KEEP ASKING

• Who is my market?

• What am I selling?

• Can our company service what I sell?

• How do I keep ahead of the competition?

• How do I get my customers to remember me?

• Why would they buy from me?

• How do we keep visible
  Medical Billing - Dealing With Support
  It's a medical biller's worst nightmare. He or she is in the process of doing medical billing for their largest carrier and suddenly their software stops functioning as it should. Maybe you're posting batch payments and you get an error message. Of you're electronically transmitting a claim file and you get a message "no response from host". The number of problems that can go wrong with your medical billing procedures are countless. So what do you do when something goes south on you?Your first choice is to try to fix the problem yourself. Since most soft
  Marketing is both an art and a science. Anyone who says differently probably isn’t doing very well marketing his or her business. On the art side, intuition definitely plays into the equation. On the science side, it is about systems, strategies and plans. Outlined below are some areas of consideration when you decide to market your business.

  • Determine where your business is currently

  • Determine where you want to be

  • Know who your market is and/or needs to be

  • Identify what is important to your clients

  • Identify and evaluate threats and opportunities. For example, lack of experience in the marketplace, budget, competition, no clear direction.

  • Assess existing and potential appeal of your product or service to current and future clients or customers

  • Select growth strategies and a competitive strategy

  • Develop a plan of action

  • Commit to focused action for results

  • Having fun

  • Identify and evaluate strengths an weaknesses in the areas that determine success to achieve this outcome. If you are unable to do this, get outside assistance.

  • Determine a budget

  CREATING DIRECTION WHERE DO YOU WANT TO BE?

  • Where do you want to be as an organization?

  • What kind of image do you want to project?

  • What are the benefits of doing business with you?

  COMPETITIVE ANALYSIS

  • Purpose and function of your product or service

  • What makes your business unique from other similar businesses?

  • What does your business have in common with other organizations?

  • Biggest threat to success of organization?

  • What you must know about the current market?

  • Why do people buy from you?

  • Why don’t they buy from you?

  • Assumptions by current staff about the market?

  • What can you predict about the future? What to do about it?

  • How attractive is your product or service to the consumer?

  HOW DO YOU GET THERE?

  • Target market

  • Staff involvement

  • Most effective strategies for marketing and selling your services/product

  • What is your plan of action?

  • Are you committed to your success?

  WHEN YOU MAY NEED TO CONSIDER HIRING A BUSINESS COACH

  • When it is difficult to stay committed consider hiring a business coach.

  • When you just don’t know what to do

  • When you get sidetracked on your goals

  • When you want more success

  WHY PEOPLE DO BUSINESS WITH YOU

  • Increase income or revenue

  • Increase quality of their personal or professional life - or both

  • Increase productivity

  • Decrease costs

  KEEP ASKING

  • Who is my market?

  • What am I selling?

  • Can our company service what I sell?

  • How do I keep ahead of the competition?

  • How do I get my customers to remember me?

  • Why would they buy from me?

  • How do we keep visible?
    We *NEED* to Change your Settings, South Africa!
    I came to the conclusion that we are in need of a new language here in South Africa.People claim to understand English but they either do not listen, or they lie about their linguistic skills.Think about the words we use to claim that we can help when a customer calls. 1.Service 2.System 3.Solving 4.Satisfaction. 5.SecureService to the customer when they contact a call center for help.It has become a word every business use without offering the action to make it valid.Why is that? I blame management. People are
    experience in the marketplace, budget, competition, no clear direction.

  • Assess existing and potential appeal of your product or service to current and future clients or customers

  • Select growth strategies and a competitive strategy

  • Develop a plan of action

  • Commit to focused action for results

  • Having fun

  • Identify and evaluate strengths an weaknesses in the areas that determine success to achieve this outcome. If you are unable to do this, get outside assistance.

  • Determine a budget

  CREATING DIRECTION WHERE DO YOU WANT TO BE?

  • Where do you want to be as an organization?

  • What kind of image do you want to project?

  • What are the benefits of doing business with you?

  COMPETITIVE ANALYSIS

  • Purpose and function of your product or service

  • What makes your business unique from other similar businesses?

  • What does your business have in common with other organizations?

  • Biggest threat to success of organization?

  • What you must know about the current market?

  • Why do people buy from you?

  • Why don’t they buy from you?

  • Assumptions by current staff about the market?

  • What can you predict about the future? What to do about it?

  • How attractive is your product or service to the consumer?

  HOW DO YOU GET THERE?

  • Target market

  • Staff involvement

  • Most effective strategies for marketing and selling your services/product

  • What is your plan of action?

  • Are you committed to your success?

  WHEN YOU MAY NEED TO CONSIDER HIRING A BUSINESS COACH

  • When it is difficult to stay committed consider hiring a business coach.

  • When you just don’t know what to do

  • When you get sidetracked on your goals

  • When you want more success

  WHY PEOPLE DO BUSINESS WITH YOU

  • Increase income or revenue

  • Increase quality of their personal or professional life - or both

  • Increase productivity

  • Decrease costs

  KEEP ASKING

  • Who is my market?

  • What am I selling?

  • Can our company service what I sell?

  • How do I keep ahead of the competition?

  • How do I get my customers to remember me?

  • Why would they buy from me?

  • How do we keep visible
    How to Improve Your Low Credit Rate
    A low credit rate has several ramifications. It could result in your credit applications being rejected forthwith or it could result in you having to pay a premium when credit is eventually extended to you.In spite of what you may be thinking, a low credit rate is a setback rather than an insurmountable obstacle. Low credit rates can be remedied – either through one of the many credit repair firms that have been proliferating since the early 1990s or alternately, by taking some of the necessary steps on your own.The choice is yours. If you do decide to
    Where do you want to be as an organization?

  • What kind of image do you want to project?

  • What are the benefits of doing business with you?

  COMPETITIVE ANALYSIS

  • Purpose and function of your product or service

  • What makes your business unique from other similar businesses?

  • What does your business have in common with other organizations?

  • Biggest threat to success of organization?

  • What you must know about the current market?

  • Why do people buy from you?

  • Why don’t they buy from you?

  • Assumptions by current staff about the market?

  • What can you predict about the future? What to do about it?

  • How attractive is your product or service to the consumer?

  HOW DO YOU GET THERE?

  • Target market

  • Staff involvement

  • Most effective strategies for marketing and selling your services/product

  • What is your plan of action?

  • Are you committed to your success?

  WHEN YOU MAY NEED TO CONSIDER HIRING A BUSINESS COACH

  • When it is difficult to stay committed consider hiring a business coach.

  • When you just don’t know what to do

  • When you get sidetracked on your goals

  • When you want more success

  WHY PEOPLE DO BUSINESS WITH YOU

  • Increase income or revenue

  • Increase quality of their personal or professional life - or both

  • Increase productivity

  • Decrease costs

  KEEP ASKING

  • Who is my market?

  • What am I selling?

  • Can our company service what I sell?

  • How do I keep ahead of the competition?

  • How do I get my customers to remember me?

  • Why would they buy from me?

  • How do we keep visible
    The CEO is 10,000 Feet Above the Fire
    How many times have you heard a business owner or manager say that they spend their workday “always sweating at putting out fires?” I hear it all the time.Think of a raging forest fire. There are sweaty fire fighters working hard, just yards in front of the flames. There is one person in a helicopter 10,000 feet above the flames. Those on the ground and the one in the helicopter are all looking at the same fire but they have totally different views. Those on the ground are “putting out fires.” The one in the helicopter is directing the fire fighting effo
    about the market?

  • What can you predict about the future? What to do about it?

  • How attractive is your product or service to the consumer?

  HOW DO YOU GET THERE?

  • Target market

  • Staff involvement

  • Most effective strategies for marketing and selling your services/product

  • What is your plan of action?

  • Are you committed to your success?

  WHEN YOU MAY NEED TO CONSIDER HIRING A BUSINESS COACH

  • When it is difficult to stay committed consider hiring a business coach.

  • When you just don’t know what to do

  • When you get sidetracked on your goals

  • When you want more success

  WHY PEOPLE DO BUSINESS WITH YOU

  • Increase income or revenue

  • Increase quality of their personal or professional life - or both

  • Increase productivity

  • Decrease costs

  KEEP ASKING

  • Who is my market?

  • What am I selling?

  • Can our company service what I sell?

  • How do I keep ahead of the competition?

  • How do I get my customers to remember me?

  • Why would they buy from me?

  • How do we keep visible
    3 Joke Minefields You Should Avoid at Work
    Here's a common myth that plagues pretty much every office I've ever been to: Everybody appreciates a good joke. While we may desperately want this to be true, it's just not the case. While it may be a genuinely funny joke, it just might not fly in an office environment. Even if you think it's the funniest joke since the "I'm Rick James" era (which, by the way, is OVER), you should definitely consider saving it for after work during the following three situations:Client MeetingsI can't emphasize this point enough, and I think I make it
    do

  • When you get sidetracked on your goals

  • When you want more success

  WHY PEOPLE DO BUSINESS WITH YOU

  • Increase income or revenue

  • Increase quality of their personal or professional life - or both

  • Increase productivity

  • Decrease costs

  KEEP ASKING

  • Who is my market?

  • What am I selling?

  • Can our company service what I sell?

  • How do I keep ahead of the competition?

  • How do I get my customers to remember me?

  • Why would they buy from me?

  • How do we keep visible?

  WAYS TO INCREASE BUSINESS

  • Time in the business

  • Referrals

  • Up sell

  • Visibility

  • Check beliefs - do you believe you deserve to succeed?

  • Sponsorships or strategic partnering

  • Web site

  • Online newsletter

  • Free seminars

  • Promotional activities

  • Write articles for publications your target market reads

  • Presentations at association meetings

  • Press releases

  • Track where your business comes from if you are diversified in your marketing and advertising efforts

  • Get everyone into the sales and marketing attitude

  • Have employees give you ideas

  • Under promise, over deliver

  • Give back to the community

  • Become an expert the media calls on

  • Treat the gatekeepers like gold

  • Know what makes you stand apart from the competition

  • Get to know the competition

  • Build relationships

  • Ask for the sale when appropriate

  • Sell them only what they need

  • Keep a great attitude

  Copyright: © 2004 by Kathleen Gage

  Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.