Digg it UP - Business

Leading Change - Be Careful What You Push For
"When two trains are approaching each other at a crossing, they shall both come to a full stop, and neither shall start up again until the other has gone." That is a quote from actual railway law some years ago. We all know with what authority these bureaucracies are built. You

ere is a huge market for a device like the iPod.

Here's the summary of the first lesson - don't sell shovels to fishermen and fishing poles to gold miners. Rather, sell the shovels to gold miners a

Follow-up Wins the Interview
You thought you were perfect for the job. So why isn't your phone ringing?Let's say you just sent your resum? off to 25 prospective employers and now you've done your part. Now, you just sit back and wait for the phone to ring. But why is nothing happening?Stop!

Apple Computer just announced that their earnings from the last quarter more than quadrupled mainly due to robust holiday sales of the iPod digital music player. More than 10 million iPods have been sold since it was introduced in 2001.

There are some important marketing lessons to be learned from all this. First of all, Apple has created a product for a hungry market that has the financial means to purchase it even with the relatively high price point. If you find a hot and hungry market, create a product for it and you are almost guaranteed to succeed.

Lesson #1: Find a hot and hungry market

Ever since the introduction of the MP3 file format, we have seen the popularity of converting songs from a CD so that they can be stored on the computer. Even the Napster episode showed us that there is a huge market for a device like the iPod.

Here's the summary of the first lesson - don't sell shovels to fishermen and fishing poles to gold miners. Rather, sell the shovels to gold miners an

Unique Customer Perception (UCP)
Marketing is a domain which is dynamic i.e. involves change, an important phenomenon not to be overlooked. We have come across a term “Unique Selling Proposition”(USP) which companies feel as a constant factor . Every organisation is an open system of management which means ch

since it was introduced in 2001.

Lesson #1: Find a hot and hungry market

Here's the summary of the first lesson - don't sell shovels to fishermen and fishing poles to gold miners. Rather, sell the shovels to gold miners a

Without Effective Feedback Employees Will Continue To Perform Poorly
One of the biggest weaknesses of poor managers is the lack of willingness or ability to give timely, accurate and effective feedback to their employees. There are two types of feedback: positive - recognition and appreciation, and negative – correcting or modifying behavior or

o purchase it even with the relatively high price point. If you find a hot and hungry market, create a product for it and you are almost guaranteed to succeed.

Lesson #1: Find a hot and hungry market

Here's the summary of the first lesson - don't sell shovels to fishermen and fishing poles to gold miners. Rather, sell the shovels to gold miners a

Fundraising Letter Frequency: Mail Often Enough to Prove Friends Stay in Touch with Donation Letters
Want to know one of the most vital truths in direct mail fundraising? Friends stay in touch.Direct mail fundraising is like having a long-distance friendship by mail. You write. They write. You write. They write. And so your friendship grows. Because you

Here's the summary of the first lesson - don't sell shovels to fishermen and fishing poles to gold miners. Rather, sell the shovels to gold miners a

American Auto Makers Have to Change - So Do We!
The past few weeks have presented nothing but bad news for the formerly world leading American automobile industry. Henry Ford must be rolling over in his tomb. Alfred Sloan, the architect of the multi-division General Motors juggernaut, is a very sad “car guy” in the sky these

ere is a huge market for a device like the iPod.

Here's the summary of the first lesson - don't sell shovels to fishermen and fishing poles to gold miners. Rather, sell the shovels to gold miners and the fishing poles to fishermen. Create a product that already has an existing market.

Lesson #2: Create different versions

Now Apple just announced the introduction of the iPod Shuffle - a lower-priced version of the iPod with flash memory instead of hard drive storage.

This strategy is called versioning.

First create a product that sells. Then create another version of the product for a different market segment. In this case, Apple first came up with a more expensive product and followed it up with a cheaper product.

Lesson #3: Create the halo effect

The halo effect is essentially this: increasing sales of one popular product will generate more sales for your other existing products. In this case, the tremendous popularity of the iPod has created enough buzz that mo

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I was asked what profession I thought a colleague's teenager should begin preparing for in order to be successful. My friend was looking for a technology or two in information management. However, I found myself going off in a variety of directions, even though I am not so afflicted as to have teenagers yet.

The 20-something population is known as the Millenials. They have practically grown up with the internet, which has impacted the way they relate to others in the professional world. These are the college graduates of today, and are entering the workforce. Understanding their perspective will help in establishing the rapport needed for a successful working relationship.

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Digg it UP - Marketing Lessons From Apple's iPod

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