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Digg it UP - Take a Leap! How To Take Your Business To New Heights
In a recent article in the Performance Improvement journal, William Liccione presents a model that estimates a person's motivation to accomplish their assigned goals based on the relationship between factors like goal commitment, instrumentality to attain the goal, expectancy of receiving compensation, the value of the compensation and the fairness relative to compensation given to others.This article inspired me to think about the relationship of motivation to accountability, a word that is bandied around a lot in workplaces today, without much practical discussion about exactly what it means nor exactly how to get it. In essence, it's
Offer something of value instead of a sales pitch, and you will steadily increase your business presence.
3. Increase Your Revenue:
Do you think it is impossible to achieve your dream of increasing your revenue by 25% or even 10% this year?
Think again. And now think about how you are currently selling your services.
Are you relying on networking and hoping that eventually someone will remember you from a business event and give you a call -- a
There is nothing more frustrating and depressing when you are out of work and trying to find a job and your job search is going no where. Don't feel bad, you are not alone and there is a good reason why searching for a new job can be so difficult. There is no doubt the job market has changed. 30 years ago when I applied for my first job I remember answering an ad in the paper, calling and speaking to a real person, going in for the interview, filling out a application, had the interview and was offered the $3.75 and hour shipping job. Things are not that simple today. Back then there was no voice mail, no email, you mailed in a typed resume, w
Regardless of the current reality, your business can always improve. But how do you grow your business from its current reality to the business of your dreams?
In order to take your business to new heights, you can't just take steps towards improvement... You have to take a leap!
Here are some tips to help you create the business of your dreams:
1. Increase Your (Ideal) Client Base:
Take some time to create your ideal client profile. Yes, your profile will include such attributes as: pays on time and easy to work with. But dig much deeper than that. Do you want a client who is respectful of your time?
What about a client who values your services and what you have to offer -- and is willing to pay for that value? And speaking of value, don't limit your ideal client attributes to someone who can afford to pay for your services. Include such qualities as: passionate about their business, has integrity, and believes in treating people with respect.
Once you have created your ideal client profile, seek out prospects that fit that profile. Increase your ideal client base by giving these prospects a special introductory offer.
If you already have some clients that fit your ideal client profile, send them a thank you gift. Letting your ideal prospects and clients know that you appreciate them will not only create goodwill, it will also create new referrals for you. Referrals that consist of your future ideal clients.
2. Increase Your Business Presence:
Now this may really involve taking a leap if the only marketing you are currently doing is placing an ad in the local paper and waiting patiently for a call from that ad.
The first step to increasing your business presence is to create awareness. Once this is done it is important to keep your prospects' attention and eventually gain their trust. This means that instead of placing an ad and simply sitting back and hoping for a call, you create an ad that offers an informational pamphlet in the headline.
If the headline speaks directly to your target audience, they WILL call.
Once you receive the call, you need to put the prospect into your database and consistently follow up with them. Call or send a follow up letter a week later to see if they have any questions about the pamphlet they received, and send a postcard to them at regular intervals featuring your newest special offer.
Offer something of value instead of a sales pitch, and you will steadily increase your business presence.
3. Increase Your Revenue:
Do you think it is impossible to achieve your dream of increasing your revenue by 25% or even 10% this year?
Think again. And now think about how you are currently selling your services.
Are you relying on networking and hoping that eventually someone will remember you from a business event and give you a call -- an
As an entrepreneur, hiring an expert can be one of the most efficient ways to turbo-charge your business. However, thousands of consultants flood the Information Highway, and each one promises to positively impact your bottom line. How do you know which expert has the right combination of smarts, skills, experience and personality to move your company in the right direction?It’s no small feat to allow a consultant to make decisions on your behalf. Empowering a consultant to advise changes can bring up feelings of doubt and fear. To help you choose the right expert for you, here are 6 cautionary tips from Kathy Szpakowski, founder of KBS
What about a client who values your services and what you have to offer -- and is willing to pay for that value? And speaking of value, don't limit your ideal client attributes to someone who can afford to pay for your services. Include such qualities as: passionate about their business, has integrity, and believes in treating people with respect.
Once you have created your ideal client profile, seek out prospects that fit that profile. Increase your ideal client base by giving these prospects a special introductory offer.
If you already have some clients that fit your ideal client profile, send them a thank you gift. Letting your ideal prospects and clients know that you appreciate them will not only create goodwill, it will also create new referrals for you. Referrals that consist of your future ideal clients.
2. Increase Your Business Presence:
Now this may really involve taking a leap if the only marketing you are currently doing is placing an ad in the local paper and waiting patiently for a call from that ad.
The first step to increasing your business presence is to create awareness. Once this is done it is important to keep your prospects' attention and eventually gain their trust. This means that instead of placing an ad and simply sitting back and hoping for a call, you create an ad that offers an informational pamphlet in the headline.
If the headline speaks directly to your target audience, they WILL call.
Once you receive the call, you need to put the prospect into your database and consistently follow up with them. Call or send a follow up letter a week later to see if they have any questions about the pamphlet they received, and send a postcard to them at regular intervals featuring your newest special offer.
Offer something of value instead of a sales pitch, and you will steadily increase your business presence.
3. Increase Your Revenue:
Do you think it is impossible to achieve your dream of increasing your revenue by 25% or even 10% this year?
Think again. And now think about how you are currently selling your services.
Are you relying on networking and hoping that eventually someone will remember you from a business event and give you a call -- a
If you saw the Drew Barrymore/Adam Sandler movie, 50 First Dates, a few years ago, Drew's character lost her memory each night so when she woke up, her boyfriend, played by Adam Sandler, had to make her fall in love with him every day.Perhaps managers and franchise owners should take a page from the script. No, we don’t want employees to fall in love with managers or owners personally, but we do want them to fall in love with working for the concept. We want our guests to fall in love with us so they return everyday.Each day you get started, you need to do whatever you can to make both the employees and guests fall in love
If you already have some clients that fit your ideal client profile, send them a thank you gift. Letting your ideal prospects and clients know that you appreciate them will not only create goodwill, it will also create new referrals for you. Referrals that consist of your future ideal clients.
2. Increase Your Business Presence:
Now this may really involve taking a leap if the only marketing you are currently doing is placing an ad in the local paper and waiting patiently for a call from that ad.
The first step to increasing your business presence is to create awareness. Once this is done it is important to keep your prospects' attention and eventually gain their trust. This means that instead of placing an ad and simply sitting back and hoping for a call, you create an ad that offers an informational pamphlet in the headline.
If the headline speaks directly to your target audience, they WILL call.
Once you receive the call, you need to put the prospect into your database and consistently follow up with them. Call or send a follow up letter a week later to see if they have any questions about the pamphlet they received, and send a postcard to them at regular intervals featuring your newest special offer.
Offer something of value instead of a sales pitch, and you will steadily increase your business presence.
3. Increase Your Revenue:
Do you think it is impossible to achieve your dream of increasing your revenue by 25% or even 10% this year?
Think again. And now think about how you are currently selling your services.
Are you relying on networking and hoping that eventually someone will remember you from a business event and give you a call -- a
According to the American Dream Project, the average American works between 43 and 51 hours per week. Does that make us more productive? No. In fact, the United States is ranked 8th in productivity behind countries like Norway, Italy, and France. Yet people in those countries work fewer hours. So what will make us more productive?First, it is important to understand that the average person is only productive 5 hours a day, yet our average workday is 8 hours with fewer people taking breaks and vacations than ever before. Second, it is also important to differentiate between the higher living standard of Americans and happiness. Our highe
The first step to increasing your business presence is to create awareness. Once this is done it is important to keep your prospects' attention and eventually gain their trust. This means that instead of placing an ad and simply sitting back and hoping for a call, you create an ad that offers an informational pamphlet in the headline.
If the headline speaks directly to your target audience, they WILL call.
Once you receive the call, you need to put the prospect into your database and consistently follow up with them. Call or send a follow up letter a week later to see if they have any questions about the pamphlet they received, and send a postcard to them at regular intervals featuring your newest special offer.
Offer something of value instead of a sales pitch, and you will steadily increase your business presence.
3. Increase Your Revenue:
Do you think it is impossible to achieve your dream of increasing your revenue by 25% or even 10% this year?
Think again. And now think about how you are currently selling your services.
Are you relying on networking and hoping that eventually someone will remember you from a business event and give you a call -- a
The constant struggle to get people to want to work for you is an enigma most business owners wrestle with. I have isolated successful methods through growing my multi-million dollar company from the ground up. In my experience it all comes down to how you want to be treated. I was raised in a lovey-dovey family where my parents wanted me to feel great about myself. Maybe it is because I was raised Jewish and all Jewish mothers think their children are superior – who knows... Whatever the reason, I grew up hearing and believing I could do anything.That kind of confidence instilled in me led me to believe that I could instill that c
Offer something of value instead of a sales pitch, and you will steadily increase your business presence.
3. Increase Your Revenue:
Do you think it is impossible to achieve your dream of increasing your revenue by 25% or even 10% this year?
Think again. And now think about how you are currently selling your services.
Are you relying on networking and hoping that eventually someone will remember you from a business event and give you a call -- and a sale? Take a leap and become a guest speaker at the networking events you usually attend. Don't stop there...
Send a proposal to speak at other networking events and business associations.
Create your own seminar or workshop and promote it. Whenever you are a guest speaker, always distribute handouts to go with your presentation. Include a coupon with a limited time special offer in your handout for the attendees.
Being a guest speaker demonstrates your expertise and thus establishes your credibility with your prospects. A good presentation that includes a great special offer tailored specifically for the attendees will result in prospects calling you wanting to do business with you.
4. Work Backwards:
No, this doesn't mean work carelessly. It actually means quite the opposite.
Begin with the end in mind.
Think about where you want your business to be 3, 5, or even 10 years from now. What will it take to build the business of your dreams?
Write down this vision and create goals based on what it will take to make your dream a reality.
Does your vision include a business that will allow you to take more time to pursue your personal passions while your business continues to grow despite your absence? Then start laying the foundation for that dream now.
Start working on your business instead of in your business. Utilize technology that will streamline your processes. Market more effectively so that you no longer have to struggle to get new clients.
5. Change Your mind...Change Your reality:
The key to creating the business of your dreams is within you.
Once you start believing that it is possible, you will unlock doors that you never knew existed.
You took a risk when you started your business.
Now it is time to take a leap towards creating the business of your dreams.
Copyright 2004 Black Unicorn Communications, Inc.
All Rights Reserved
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